Experience

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  Um worldwide

  Jan 2010 - Dec 2012

  Planning and developing digital strategies for clients such as Loreal, Totto, Avis, La Riviera. Responsible for developing and executing effective optimizations on the campaigns with clients such as GM Colombia, MasterCard, Loreal, Falabella, Homecenter and United International Pictures.Daily control, track and revision to ad campaigns.Daily, weekly and monthly reports to ensure 100% delivery and performance.

  • Digital Strategist

    Sept 2011 - Dec 2012

  • Ad Operations

    Jan 2010 - Sept 2011
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  Groupm

  Jan 2013 - May 2013

  Ad operations coordinator

  Complete optimizations to ad campaigns quickly and accurately to meet deadlines and clients goals.Weekly and monthly reports on client campaigns to ensure 100% delivery and best performance.

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  Um worldwide

  Aug 2015 - Oct 2019

  Responsible for transforming the client's business objectives into measurable goals mainly on digital platforms. Direct client service, planning, executing and developing campaigns across multiple platforms including offline channels and digital with social media, display, search, mobile and video for Central America and Caribbean markets for Mastercard. Responsible for transforming the client's business objectives into measurable goals on digital platforms. Direct client service, planning, executing and developing digital campaigns across multiple platforms including social media, display, search, mobile and video in most Latin American markets for Mastercard.

  • Digital Account Manager CAB -CAM

    Mar 2018 - Oct 2019

  • Digital Account Coordinator LatAm

    Aug 2015 - Feb 2018
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  Initiative

  Nov 2019 - now

  Responsible for leading media team for Amazon Prime Video.Direct client service ensuring deliverables are sent in a timely manner. Responsible for budget management, reconciliation, and follow-up in billing processes to ensure that executed budgets are correct.Responsible to achieve company goals considering strategic allies that also generate benefits for our clients to generate revenue and profitability for the company.Develop staffing plans working hand in hand with finance teams and regional hub.Ensure that the media strategy execution is carried out in the correct manner; securing objectives are achieved in each campaign.Collaborate in the definition of the media mix and media metrics for the tactical plan using the available tools and applying corporate guidelines to secure best practices and competitive strategic product delivery.Collaborate in new business presentations to acquire new accounts. Show less Responsible for planning, developing and executing effective media strategies mainly in offline channels for Amazon Prime Video. Ensure that the media strategy execution is carried out in the correct manner; securing objectives are achieved in each campaign.Collaborate in the definition of the media mix, using the available tools and applying corporate guidelines in order to secure best practices and competitive strategic product delivery. Work together with the planning team in the definition of media metrics for the development of the tactical plan. Show less

  • Account Director / Client service - Prime Video

    Jul 2022 - now

  • Account Supervisor & Senior Comms Designer - Prime video

    Nov 2019 - Jul 2022