Pim Hofmeester

Experience

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  Ubisoft

  Jan 2002 - Jan 2006

  Product Brand Manager

  Define and implement local product/brand strategy, lifecycle management, B2C/B2B sales for one of world’s leading videogame publishers/developers.• Go-to-market strategy, life-cycle management, joint-promotions, ATL/BTL campaigns with budget responsibility• Manage local & international press events, PR, customer & game events• B2B sales, retail presentations, on-pack promotions, category management• Lead introduction of new guerilla marketing tactics & lifecycle management tool Show less

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  UPC Nederland

  Jan 2006 - Jan 2012

  P&L responsible for Video On Demand in Dutch consumer market. UPC (~2,8 mln households) later merged with Ziggo to transform into NL’s largest triple-play company.• Actively drive P&L from €0 to €15Mln+ p/a• Deal making content providers (international studios & local independents), co-financing/producing filmprojects (incl boxoffice hit Soof) • Manage value propositions, growth marketing, product management, pricing strategy, CRM strategy, customer insights, market research• Lead customer loyalty project, customer engagement & retention programs• Executive producer to weekly TV show (from 0 to 500K+ viewers p/eps)• All related in/external brand/marketing communications, PR & sponsoring• Led development of subscription Video on Demand model, later used as blue-print for international roll-out (see above) (wel of niet noemen?)• Setting up management reporting, dashboards, tooling• Manage team of 2-3FTE: coaching and mentoring Show less Lead positioning & introduction of several new digital value propositions for UPC NL in Dutch consumer market.• Lead successful launch of Video On Demand proposition & several premium channels• Go-to-market strategy, lifecycle management, pricing, retention, management tooling, reporting, brand/marketing communications, CRM, market research, PR and in/external communications• Product management, project management, stakeholder management• Publisher of bi-monthly entertainment magazine (from 0 to 200K+ circulation)• Deal making local content providers Show less

  • Director Video On Demand (VOD)

    Jan 2010 - Jan 2012

  • Market Manager Digital TV - Video On Demand

    Jan 2007 - Jan 2010

  • SR. Brand Manager Digital TV

    Jan 2006 - Jan 2007
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  Video On Demand Nederland Council

  Jan 2010 - Jan 2014

  Board member

  Foundation with the goal to increase awareness and usage of Video On Demand services in The Netherlands

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  Liberty Global

  Jan 2012 - Jan 2018

  Director VOD & Content Development

  Lead Liberty Global’s Video On Demand value propositions, accessible by ~16 Mln of its TV customers cross EU. • Establish clear & focused product development strategy, growth marketing strategy, content strategy, marketing & go-to-market strategy• International development, roll-out & life-cycle management of subscription & transactional On Demand services (from 0 to 8 territories & 5Mln+ cust.)• Manage & professionalize international editorial marketing team (~16 FTE/~70 contractors): transformation to business agility, project management & bespoke tooling, omni-channel creative marketing, drive international marketing calendar• Manage & coach local teams, budget guidance & forecasting, consumer insight research• Lead companywide new metadata structure project and new multi-platform user experience • Multiple award winning marketing deliverables Show less

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  Rooftop Content Group

  Jan 2019 - Jan 2020

  Interim Strategy Consultant

  International media start-up for concepting, production or distribution of digital productions incl VR & AR• Define companywide multi-level purpose, mission, vision and business strategy• Positioning, brand values & identity, coaching

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  Twinxter

  Jan 2019 - Jan 2019

  Interim Strategy Consultant

  International boutique consultancy start-up for digital transformation• Define companywide multi-level purpose, mission, vision and business strategy• Positioning, pricing, brand values & identity, coaching

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  Co-llectif

  Jan 2020 - Jan 2020

  Business Mentor

  Co-llectif is a start-up that is all about helping those in need – in an easy and intuitive way, by creating the missing link between those in need and those who want to offer help.

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  Greener EU

  Jan 2020 - Jan 2022

  Business Mentor

  Greener EU is a social startup providing consulting, education and digital solutions for Economic-, Ecologic- and Socio-Cultural aspects of sustainability, focusing on innovation in sustainable tourism.• Business plan, business modeling, value proposition, strategy, storytelling, pricing, pitch deck

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  BorderX

  Jan 2020 - Jan 2020

  Business Mentor

  Start-up with the goal to open up a priority lane for critical goods, by providing a secure way of declaring the type of shipment through blockchain technology.

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  European Commission

  Apr 2020 - Jan 2020

  Mentor #EUvsVirus Hackaton

  The European Commission will host in close collaboration with EU member states, a pan-European hackathon to connect civil society, innovators, partners and buyers across Europe to develop innovative solutions to fight COVID-19.I've joined as a Mentor/Skill Mentor and working to support 5-10 development teams to reach their goals.

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  Twinxter

  Jan 2021 - now

  Change expert, people-centric transformations