Experience

• 

  Pooja group

  Apr 2015 - May 2016

  Sales engineer
• 

  Ghotala: swa-egg mera desi

  Feb 2016 - now

  Owner & executive chef

  Inspired by the egg culture in the Surat city, “Ghotala- Swa-egg Mera Desi” hit its first recognition in 2016 by exhibiting at the flea markets in Mumbai. From the famous item, ‘Ghotala’, made with grated eggs and Indian spices, to over 20+ other unique egg gravies, Chef Tanish Shah Founder & Owner has unique, yet delicious varieties to cater today. Be it a flea market or a house party, The Ghotala Guy has a well curated, balanced menu dedicated to egg gravies, rice pulavs and masala breads. For more enquires and details, reach out to him on his Instagram profile @theghotalaguy Show less

• 

  Social kinnect

  Jun 2016 - Aug 2016

  Intern
• 

  White rivers media

  Dec 2016 - Apr 2024

  • Clients managed: The Irish House, B-Town Flea, Kompanero, Seth’s, Copper Chimney, Bombay Brasserie, Mad Over Donuts, Alt Balaji, Red Chilis Entertainment, MTV Box Cricket, Autorounders, Munchilicious, Gatsby Dubai, Shemade, Furnistaa, Azhar App, V.K.Developers, Chatur Ideas • Overlooked and managed end-to-end digital marketing activities across all accounts – social media management, social media ORM, campaign management, media planning & buying, analytics, client servicing • Strategised, ideated and overlooked implementation of all digital campaigns. Key campaigns include: Beer Over Love (The Irish House), EOD Gets Better (The Irish House), India Ka Naya Snack (Munchilicious), etc• Ideated and executed various 360 degree marketing campaigns with a complete online and offline integration. This included but was not limited to – managing launch campaigns for 7 new store openings across various cities for The Irish House; web series launch campaign for Alt Balaji • Handled digital media budgets of over INR 5 lakhs (monthly) spent on social media campaigns through Facebook marketing, Instagram marketing, twitter trending, etc to generate engagement, increase impressions, expand reach and eventually either increase footfalls or create awareness• Conceptualized mood boards and assisted on styling of various photo shoots and video shoots across various brand categories • Generated additional business for the company - pitched and negotiated for value added services to existing clients for new campaigns • Lead, managed and trained a team of 7 social media executives and interns • Key inputs on business development - strategised and pitched to get new clients on board Show less

  • Associate director influencer marketing and video production

    Jan 2019 - Apr 2024

  • Assistant Manager

    Dec 2016 - Jan 2019