Experience

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  Sdl

  Oct 2010 - May 2015

  -Led a team of project coordinators (direct reports), in-house/freelance translators, and language vendors (SLV), achieving consistent KPI targets for quality, productivity, and cost.-Built strong partnerships with internal stakeholders (program management, quality management, supplier management) to optimize resource allocation and project delivery.-Met team productivity and financial KPIs as a vertical unit within the larger organization. -Identified strengths and areas for improvement within the team to drive continuous growth by conducting regular performance appraisals, using metrics and feedback. Show less -Increased client satisfaction and successfully delivered high-impact localization projects for 25+ prestigious brands like Google, Sony, Nike, Microsoft, Alitalia, MTV, TomTom, Garmin, Zynga, etc., consistently exceeding quality and deadline expectations.-Improved team productivity through streamlined processes and workflow optimization, resulting in cost reductions.-Achieved cost savings through strategic vendor selection and budget management, while consistently meeting tight deadlines by effectively managing internal and external teams.-Implemented rigorous linguistic QA testing (UAT) and LQA processes across various content types (such as software, application, help center, website, DTP and audio visual), resulting in a reduction in post-release language errors.-Successfully mentored and upskilled translation team members, leading to an increase in team productivity and improved overall project efficiency. Show less

  • Translation Team Manager

    May 2014 - May 2015

  • Senior Localization Project Manager

    Oct 2010 - May 2014
• 

  Hogarth

  Nov 2015 - Jun 2022

  Creative localization manager (turkish) for apple retail

  -Contributed to Apple's global brand reputation in the Turkish market by ensuring high-quality localization through marketing campaigns that are culturally relevant and linguistically appropriate, supervising a network of language vendors, and increasing LQM grades via targeted feedback and training.-Maintained a consistent brand voice across all in-country Apple Retail content by providing in-country validation/in-situ review, and executing on device testing (UAT) via QA automation scripts and localization sign-off across multiple Apple platforms (ranging from highly visible customer facing and employee facing content, to technical systems applications content. E.g: Marketing campaigns, Today@Apple, Apple Media Products, Apple Store, People Site, Job Site, AppleWeb,HR Web, Loop, STA, LMS). Show less

• 

  Oracle

  Sept 2017 - Jun 2022

  Program manager (turkish) & software localizability specialist

  -Established strategic partnerships with cross-functional teams/internal stakeholders across multiple time zones, such as Product, Engineering, QA, and Design teams, to identify the best localization strategies, contributing to improved internal communication and adoption of i18n and localizability best practices, leading to a reduction in localization-related bugs and post-launch fixes in 40+ languages.-Helped define and drive the localization strategy, tools, and processes. Ensured quality assurance and scalability in software localization projects.Increased localization project efficiency.-Increased localization project efficiency by implementing a streamlined workflow with optimized tools and processes, resulting in faster turnaround times and cost savings.-Enhanced user satisfaction by driving language usability surveys, identifying key pain points, and advocating for user-centric localizations that boosted brand image and customer loyalty. Gathered and analyzed information to provide feedback/log bugs to product teams on product specifications and UX/UI design specifications.-Developed and maintained comprehensive language assets and standards, ensuring cultural appropriateness and consistent voice across all Oracle products, leading to an increase in user satisfaction in Turkish market.-Streamlined vendor management processes, enabling on-time project delivery and consistent high-quality translations.-Developed and implemented LQA plans and linguistic testing (UAT), reducing linguistic errors and ensuring accurate, culturally appropriate content for a seamless user experience.-Successfully negotiated language improvement plans with vendors based on KPIs, fostering stronger relationships and maximizing the value of outsourced translations.-Contributed to NMT engine development by collecting, annotating, and evaluating training data, improving translation accuracy and paving the way for future automation opportunities. Show less

• 

  Apple

  Jul 2023 - now

  Technical localization producer (via prounlimited)

  -Streamlined global rollout of internal communication and marketing materials for Apple Retail, by overseeing all localization initiatives across 18 languages, increasing customer satisfaction through culturally relevant branding and messaging in new markets.-Boosted project success rate, reduced rework, and ensured alignment through optimized resource allocation and vendor management, providing in-depth business context. -Improved team efficiency by establishing clear communication strategies, schedules, roles and duties, escalation processes, and regular status meetings across geographically dispersed teams.-Reduced inefficiencies and gaps in tools and workflow and improved project coherence through fostering strategicpartnerships/collaboration with internal content teams, resulting in increased synergy and alignment of priorities.-Acted as a main point of contact for queries from localization partners, translators, testers, etc.-Supported localization projects for the Workday launch, managing 789 new or updated policy pages, a Workday Resource Center microsite, launch campaign materials, 87 How-to Guide QRG resources, by ensuring consistency across Apple platforms. Show less