Experience

• 

  European commission

  Sept 2011 - Sept 2013

  Junior communications officer

  • Built the unit’s external communication strategy• Coordinated the internal newsletter• Drafted press releases about EU investment in 5G networks in collaboration with Commissioner Kroes's Cabinet• Produced content for research project and event communication: success stories, press releases, Digital Agenda for Europe pages and social media (set up @NetTechEU), managed the unit’s newsletter. • Wrote success stories for the Future Networks page, drafted press releases for award-winning projects, researched and proposed content for Net-Tech Future magazine Show less

• 

  Cost association - european cooperation in science and technology

  Sept 2013 - Sept 2018

  Communications officer

  • Strategic online content writing. Set up an editorial calendar for web and social media content: news/press releases, success stories, interviews, events• Wrote articles about EU-funded research networks connecting knowledge hubs across Europe • Organized communication trainings for scientists in COST research networks• Directed agency support for key digital comms materials (infographics, annual reports, videos, etc.)• Events communications. Organized video interviews with leaders (scriptwriting, talking points, video editing)• Web management and usability improvements in collaboration with web developers Show less

• 

  Mars

  Sept 2018 - now

  • Supported brand identity development for Science & Diagnostics, a new Mars Petcare division• Led hero digital and video content production to inform, excite and inspire Associates about the vision and mission of the new division at key internal events• Developed the President's thought leadership presence: 360% increase in LinkedIn post reach and23% more followers since joining Mars SDx• Led the launch of marspetcarebiobank.com and production of digital assets for the MARS PETCARE BIOBANK communications campaign launch in early 2022: 500+ million media impressions worldwide and coverage in key veterinary trade media• Led comms for key Waltham Petcare Science Institute scientific publications: built communications plans, coordinated cross-divisions and teams, coordinated & produced digital content• Ideated, produced and coordinated strategic content across Petcare divisions and Mars global channels to help boost awareness of Mars as a pet care company Show less • Led strategic pet care storytelling across all Mars Petcare & Waltham digital channels on all editorial topics (sustainability, science, pet homelessness, human-animal interaction) and ensured content amplification across divisional channels, in partnership with the communications manager and Petcare content leads• Developed digital content delivering against the new sustainability communications strategy for global Petcare• As Petcare ecosystem content lead, led content creation for the Mars Petcare/Royal Canin scientific thought leadership project. In 2021, this partnership led to an 84% increase in their veterinary audience and a 43% increase in their total LinkedIn following compared to 2020 Show less • Developed and led the implementation of a comprehensive, insights-driven content strategy exceeding set KPIs: 25% YOY average increase in Waltham's social media following (4 channels) and a 10x increase in unique users visiting waltham.com in April 2020 (vs April 2019)• Led the waltham.com refresh by running an SEO content audit, migrating to Drupal, aligning the site look and feel with the new Mars branding, and optimizing content, which increased the site's domain authority and performance on both mobile and desktop• Coordinated content with Petcare divisions and Pet Nutrition brands during the COVID19 communications campaign, which helped waltham.com become Mars Petcare's go-to resource for the latest scientific updates on COVID19 and responsible pet ownership Show less

  • Senior Manager, Diagnostics Corporate Affairs Europe

    Jul 2023 - now

  • Senior Manager, Global Communications & Content

    Feb 2022 - Jul 2023

  • Global External Content Lead

    Mar 2021 - Feb 2022

  • Global Scientific Content Manager

    Sept 2018 - Feb 2021