Darshana Choudhary

Darshana choudhary

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location of Darshana ChoudharyKolkata, West Bengal, India
Phone number of Darshana Choudhary+91 xxxx xxxxx
Followers of Darshana Choudhary1000 followers
  • Timeline

    Jul 2019 - Sept 2019

    Intern

    Tata Steel
    Dec 2020 - Jul 2021

    Account Manager

    ICICI Bank
    Nov 2021 - Feb 2022

    Student Volunteer

    Friends of the Elderly
    Dec 2021 - Feb 2022

    Social media marketing assistant

    GAOTek Inc.
    Feb 2022 - Aug 2022

    Retail Sales Assistant Manager

    XL(BWG Foods)
    Aug 2022 - Oct 2023

    Customer Ops & Marketing Executive

    Dr. Oetker Ireland
    Current Company
    Oct 2023 - Dec 2024

    Trade Brand Manager

    Excellence
  • About me

    Trade Brand Manager| Dr.Oetker| MSc in Marketing & Retail Innovation | Marketing | Sales | Customer Relationship Manager | Social Media Marketing |

  • Education

    • St. xavier's college (autonomous), kolkata

      2016 - 2019
      Bachelor of commerce marketing 1:1
    • Ucd michael smurfit graduate business school

      2021 - 2022
      Masters marketing and retail innovation 2:1
  • Experience

    • Tata steel

      Jul 2019 - Sept 2019
      Intern

      Innovated a growth strategy to scale Tata Steel’s Agrico division from its current €30 Million revenue to €60 MillionCollected data by conducting 250+ interviews with retailers across Eastern India to gauge perception and identify gapsDevised a plan to increase customer acquisition and identify new tool segments which can be tapped into

    • Icici bank

      Dec 2020 - Jul 2021
      Account manager

      Handled corporate banking clients with a revenue of up to 30 million Euros in a few regions across India Achieved 10% Y-O-Y growth in the portfolio by enhancing the credit facilities of the existing clients Structuring deals by collaborating with multiple stakeholders in credit, operations, and legal departments

    • Friends of the elderly

      Nov 2021 - Feb 2022
      Student volunteer
    • Gaotek inc.

      Dec 2021 - Feb 2022
      Social media marketing assistant

      1. Invited conference speakers, attendees, or sponsors through social media platforms likeLinkedin2. Used social media to support conferences activities, while also building a professionalnetwork personally3. Created monthly client reports on excel to keep a track record and analyzing them everymonth end

    • Xl(bwg foods)

      Feb 2022 - Aug 2022
      Retail sales assistant manager

      Collaborating with 4 cross-functional departments for seamless customer experience and driving operational efficiencyAssisting 100+ customers daily, handling complaints & resolving them using escalation management protocolsStocking 15000+ units of FMCG products diurnally; verifying and reviewing vendor invoice information with BWG Foods

    • Dr. oetker ireland

      Aug 2022 - Oct 2023
      Customer ops & marketing executive

      This role is to provide end-to-end support the Head of Sales and Account Managers in the areas of performance management, customer administration & forecast management across all Multiple and C&l accounts.Main Responsibilities Include:Customer Management:• Build & maintain relationships with key counterparts in Head Office AccountsCustomer promotional plans• Analysis of promotion performance to ensure future promotions maximise sales growth, profit and maintain budgeted volumes & average price• End to End Promotional Management: submissions, confirmations, images, pricing, retro's, forecasts, Field Sales communications• Maintaining Customer Plans tracking feature, competitor activity and performance for use in JBP negotiations• Conducted market research and analysis to support marketing strategies and decision-making.• Analyzed consumer behavior, market trends, and competitive landscape to identify growth opportunities.• Developed and presented actionable insights and recommendations to the marketing team.• Full responsibility for all customer administration i.e. product & pricing files and management of all pricing claims / queries• Full responsibility for establishing & maintaining a process for reconciliation of all Retro & Cash promotional spend within the Business• Full monthly analysis of spend and track versus Budget allowances• Full Responsibility for reconciliation of all promotional Invoice Show less

    • Excellence

      Oct 2023 - Dec 2024
      Trade brand manager
  • Licenses & Certifications

    • Google digital unlocked

      Google
      Jun 2021
    • Cfa institute investment foundation

      Cfa institute
      Jan 2022
      View certificate certificate
    • Google ads search certification

      Google
      Jun 2021
      View certificate certificate