
Timeline
About me
Trade Brand Manager| Dr.Oetker| MSc in Marketing & Retail Innovation | Marketing | Sales | Customer Relationship Manager | Social Media Marketing |
Education
%2C%20Kolkata.webp)
St. xavier's college (autonomous), kolkata
2016 - 2019Bachelor of commerce marketing 1:1
Ucd michael smurfit graduate business school
2021 - 2022Masters marketing and retail innovation 2:1
Experience

Tata steel
Jul 2019 - Sept 2019InternInnovated a growth strategy to scale Tata Steel’s Agrico division from its current €30 Million revenue to €60 MillionCollected data by conducting 250+ interviews with retailers across Eastern India to gauge perception and identify gapsDevised a plan to increase customer acquisition and identify new tool segments which can be tapped into

Icici bank
Dec 2020 - Jul 2021Account managerHandled corporate banking clients with a revenue of up to 30 million Euros in a few regions across India Achieved 10% Y-O-Y growth in the portfolio by enhancing the credit facilities of the existing clients Structuring deals by collaborating with multiple stakeholders in credit, operations, and legal departments

Friends of the elderly
Nov 2021 - Feb 2022Student volunteer
Gaotek inc.
Dec 2021 - Feb 2022Social media marketing assistant1. Invited conference speakers, attendees, or sponsors through social media platforms likeLinkedin2. Used social media to support conferences activities, while also building a professionalnetwork personally3. Created monthly client reports on excel to keep a track record and analyzing them everymonth end

Xl(bwg foods)
Feb 2022 - Aug 2022Retail sales assistant managerCollaborating with 4 cross-functional departments for seamless customer experience and driving operational efficiencyAssisting 100+ customers daily, handling complaints & resolving them using escalation management protocolsStocking 15000+ units of FMCG products diurnally; verifying and reviewing vendor invoice information with BWG Foods

Dr. oetker ireland
Aug 2022 - Oct 2023Customer ops & marketing executiveThis role is to provide end-to-end support the Head of Sales and Account Managers in the areas of performance management, customer administration & forecast management across all Multiple and C&l accounts.Main Responsibilities Include:Customer Management:• Build & maintain relationships with key counterparts in Head Office AccountsCustomer promotional plans• Analysis of promotion performance to ensure future promotions maximise sales growth, profit and maintain budgeted volumes & average price• End to End Promotional Management: submissions, confirmations, images, pricing, retro's, forecasts, Field Sales communications• Maintaining Customer Plans tracking feature, competitor activity and performance for use in JBP negotiations• Conducted market research and analysis to support marketing strategies and decision-making.• Analyzed consumer behavior, market trends, and competitive landscape to identify growth opportunities.• Developed and presented actionable insights and recommendations to the marketing team.• Full responsibility for all customer administration i.e. product & pricing files and management of all pricing claims / queries• Full responsibility for establishing & maintaining a process for reconciliation of all Retro & Cash promotional spend within the Business• Full monthly analysis of spend and track versus Budget allowances• Full Responsibility for reconciliation of all promotional Invoice Show less

Excellence
Oct 2023 - Dec 2024Trade brand manager
Licenses & Certifications

Google digital unlocked
GoogleJun 2021- View certificate

Cfa institute investment foundation
Cfa instituteJan 2022 - View certificate

Google ads search certification
GoogleJun 2021
Languages
- enEnglish
- hiHindi
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