Patricia Giannini Henry, CAE, CMP, CEM

Experience

• 

  APCO International

  Dec 2004 - Dec 2013

  Events Manager

  • Supervised production for all general sessions including audio visual requirements, content development, scripting, rehearsal, keynote selection and any logistics pertaining to the event.• Fully responsible for the online and onsite implementation of attendee registration.• Managed over 100 professional development sessions including implementation of the proposal submission process, selection, and all presenter management prior to and after the conference. Working with a committee to develop specific educational outcomes appropriate to our audience.• Initiated first community awareness programs within our events. The blood drive, which still takes place, has donated hundreds of pints of blood. The wellness sessions and activities incorporated into our conference program have grown to include sponsorship support.• Extensive knowledge of housing contracts including negotiations, room blocks and concession allocation.• Event budgets and contracting third party vendors.• Direct experience with event marketing including developing creative ideas for communication schedule, email content, distribution and social media outreach. • Experience in supervising logistical operations for International events. • Direct all other annual events for APCO including the Leadership in Public Safety Awards Dinner, Emerging Technologies Forum and Nexus.• Passionate about spreading the message of wellness, I developed and directed the Association's first 5K running event. This event exceeded my expectations with double the expected attendance size and over $11K in revenue for our foundation. The 5K also helped to create awareness of the Association's mission at the grassroots level in the community. Show less

• 

  APCO International

  Jan 2020 - now

  Strategic Leadership:Develop and execute a strategic vision and roadmap for the conferences and events portfolio to align with APCO’s goals and objectives.Business Development:Identify and enhance strategic partnerships and collaborations with commercial partners, sponsors, and key stakeholders to increase event offerings and generate new business opportunities.Event Planning and Execution:Oversee the planning, development, and execution of a diverse portfolio of conferences, meetings, and events.Budget and Resource Management:Develop and manage the department's budget, ensuring financial goals are met and resources are allocated effectively.Team Leadership and Development:Build and cultivate high-performing teams, providing guidance, coaching, and mentoring to enhance individual and collective performance. Show less • Recommends, implements and manages $1.3 million in revenue and expenses to support financial sustainability of organization. • Implemented APCO’s first virtual event resulting in double the attendance and an additional $30K in net income.• Developed a comprehensive implementation plan to ensure events are designed efficiently and financially accountable.• Analyzes participant feedback to ensure that programs, products and services are consistent with membership needs.• Directs and evaluates market surveys to evaluate the need for introducing, modifying, or discontinuing an event.• Determines education and networking needs and defines program objectives to ensure the success of APCO events.• Evaluates and plans the use of multiple delivery methods to ensure customer access. Examples include sessions on demand, micro-sessions and virtual events which resulted in increased attendance and revenue.Marketing• Identified channels to increase APCO awareness in market which resulted in a 500% growth in Instagram followers and tripled the number of LinkedIn followers.• Developed a data driven marketing strategy to support organizations events, products and services. This included a year-round marketing plan focused on diverse audiences and continued engagement. Show less

  • Chief of Events & Corporate Partnerships

    May 2024 - now

  • Director of Events

    Dec 2013 - now

  • Executive Search Program Director

    Jan 2020 - Sept 2023