Experience

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  Schneider electric

  Jun 2011 - Feb 2012

  Inside sales representative

  • Developed partner and customer relationships• Identified, evaluated, and closed sales opportunities• Discovered new sales opportunities for small and medium businesses• Addressed customer needs to find correct and relevant solutions

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  Idg connect

  Mar 2012 - Sept 2014

  Associate marketing specialist

  • Created content for blogs, newsletters, research reports and sales/marketing materials• Managed social media including Facebook, Twitter, Slideshare, LinkedIn, Pinterest• Managed all HubSpot and Salesforce activity• Created HTML email templates • Created Marketing and PR strategy for US• Conducted competitive analysis • Provided leads to US and international sales teams• Researched and evaluated relevant trade shows to attend and/or exhibit

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  Copatient

  Sept 2014 - Apr 2016

  Marketing manager

  • Managed all paid search campaigns utilizing Google AdWords and Microsoft Bing Ads• Managed SEO strategy and implement tactics for continuous web optimization• Managed native advertising campaigns to promote content and increase website visits • Managed inbound leads utilizing HubSpot• Created content including blogs and case studies • Managed lead nurture campaigns utilizing HubSpot and MailChimp• Created reporting dashboards utilizing Google Analytics, HubSpot, and Copatient’s platform data• Managed WordPress website including content changes and A/B testing Show less

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  Pixartprinting - a cimpress company

  Apr 2016 - Feb 2018

  Marketing manager

  Member of Pixartprinting's management team responsible for driving new customer acquisition across various marketing channels.• Defined and implemented Pixartprinting's marketing strategy and roadmap• Created yearly and monthly strategy, marketing plan, and projections• Reduced CAC by 40% by utilizing customer research and improved targeting across Paid Search• Managed over $1M in marketing budget • Managed all Paid Social (Facebook, Instagram, and Twitter), SEO Strategy, Partner Program• Managed a Public Relations agency, freelance copywriter• Promoted to Director of Marketing in January 2018 Show less

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  Lovepop

  Mar 2018 - Aug 2019

  Acquisition marketing manager

  • Responsible for customer acquisition managing an 8+ million-dollar yearly budget• Responsible for forecasting and planning campaigns across Paid Social, Display, and CTV• Responsible for daily management and optimization of acquisition channels• Launched Lovepop’s Refer a Friend program• Responsible for diversifying Lovepop’s acquisition channel strategy both on and offline• Launched Lovepop’s first CTV, Snapchat, Pandora, and Spotify campaigns• Managed a creative agency and programmatic media buying agency Show less

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  Dwellful

  Sept 2019 - Mar 2021

  Senior marketing manager

  • Founding member of a 3-person team dedicated to making the real estate process easier for consumers• Responsible for strategic marketing planning, budgeting, and forecasting• Increased inbound leads by over 400% and decreased cost per lead by 80% in the first 5 months• Managed and optimized paid digital channels including Paid Social, Paid Search, Display, and Native • Crafted and optimized lead nurture emails and workflows• Produced and maintained all website and blog content, including creating and implementing website and landing page tests • Managed all lead and sales activity, including implementing processes, writing scripts for email and calls, and managing a team of 1 sales specialist Show less

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  Thrasio

  Mar 2021 - now

  • Responsible for testing and scaling new marketing channels, including TikTok, Audio (Podcast, Radio), Mobile App, Programmatic, Pinterest, Snap & more

  • Associate Director, Nippies

    Oct 2024 - now

  • Senior Manager, Social Innovation

    Aug 2022 - Dec 2024

  • Senior Channel Development Manager

    Mar 2021 - Aug 2022