Experience

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  Emeril's delmonico

  Jan 2010 - Jun 2012

  Administrative assistant

  Worked part time while pursuing B.B.A. and attending Loyola University New Orleans; averaging 27 hours per week. Assisted to the Events Manager in the preparation for large scale private events in the five dining room restaurant.

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  Dayco products

  Jun 2011 - Aug 2011

  Marketing internship

  • Assisted to the Marketing Director and team to reconstruct the customer loyalty program.• Traveled on a business trip to oversee the production and development of new items• Completed daily administrative duties.

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  Martine chaisson gallery

  Jan 2012 - May 2012

  Marketing internship

  Marketing Internship to support the ownership with events and web based marketing.• Assisted to Martine with the organization and supervision of gallery sponsored events such as White Linen Night, Prospect 2, New Orleans Fashion Week, and political fund raisers. • Updated the home website on a weekly basis to include new artist information and relevant press regarding featured artists and gallery.• Responsible for overseeing the gallery during operating hours as well as general clerical and administrative duties. Show less

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  Fairmont hotels & resorts

  Jul 2012 - Nov 2013

  Executive assistant to the general manager of the plaza hotel

  On-boarded as temp and then hired by the General Manager to develop and maintain high levels of organization and communication within the Executive Offices through a myriad of outlets both internally and externally.• Established and maintained personalized relationships with VIP clientele to ensure individually tailored experiences.• Recovered guest issues on behalf of the General Manager, strengthened customer satisfaction through the creation of SWOT analysis through feedback and questionnaire data.• Peer-appointed as Charitable Contributor for the Fairmont Sustainability Program; managed monetary donations to philanthropies.• Improved Guest Recovery Return Rate through personalized correspondence; served as ghostwriter for General Manager. Show less

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  Mastoloni

  May 2014 - Aug 2015

  Sales and marketing coordinator

  Executed strategic social and online marketing by facilitating an engaging dialogue via creative campaign management.• Managed all social media platforms, wrote copy for new product debuts and editorial features, created look books, brand brochures and advertisements in Photoshop.• Coordinated press releases for editorial features and industry trade shows.• Trained new employees in brand reputation management through the development and implementation of a brand education course in conjunction with product training.• Directly supported the production and sales departments by the way of direct customer support; ensured orders were produced to customer specifications and within promised delivery period. Show less

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  Talg: the apparel logistics group

  Nov 2015 - Jul 2016

  Marketing and e-commerce coordinator

  Launched a branded website to strategically convert brand from brick-and-mortar to eCommerce web entity.• Analyzed e-commerce traffic trends through multiple analytic measures and implemented findings to forecast sales, determine open-to-buy and generate monthly sales reports.• Coordinated and creatively assisted lifestyle and still-life product photography for e-commerce creative and Spring/Summer 2016 Catalog: managed sample inventory, and generated shot lists.• Determined customer target markets, segmentation and product positioning by way of multilevel research in order to create segmented email marketing campaigns through MailChimp. Show less

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  Aria stone gallery

  Sept 2016 - Nov 2021

  Promoted to Marketing Manager for the ability to own campaign strategy development, influencer campaigns, e-commerce website, direct email, social media, and in-person retail events from briefing through final delivery.• Created and led brand ambassador presentations to prospective influencers to create multi-channel marketing campaigns that drove sales and engagement for both internal and external stakeholders.• Negotiated contracts with local and national print and digital agencies, influencers and vendors to uncover cost-savings and economies of scale as we continued to expand from a local to national brand.• Collected data and reviewed findings from past campaigns and analytics to anticipate market trends, advise merchandising procurement, and forecast growth goals for the sales and marketing teams.• Budget all paid advertising measures to ensure ROAS aligns with performance goals and expenditures. Show less Engaged the community through eCommerce website launch, SEO driven content, and web page development.• Launched e-commerce site and delivered SEO driven content via product page structure, influencer and blog creation, utilizing sales knowledge to enhance user experience to drive results.• Sourced and directed photo shoots of installed projects & products for social, email and website content.• Developed immersive pop-up events which generated brand interest, social media engagement. Show less

  • Marketing Manager

    Mar 2019 - Nov 2021

  • Marketing Associate

    Sept 2016 - Feb 2019
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  Field + supply

  Jun 2021 - Jun 2022

  Freelance marketing specialist

  Contracted as a freelance marketing specialist to pivot the company from in-person to online sales as a result of the pandemic.

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  Chaincode labs

  Apr 2022 - Jun 2022

  Special projects

  Contracted for three months to work under Head of Special Projects on various projects relating to Bitcoin, education, and organizational needs at Chaincode Labs.

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  Brink

  Aug 2022 - now

  • Director of Operations

    Apr 2024 - now

  • Operations Manager

    Jun 2023 - Mar 2024

  • Operations Manager

    Aug 2022 - May 2023