Experience

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  Zizzi restaurants

  Jun 2012 - Aug 2013

  Front of house assistant
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  Rowden house school

  Dec 2012 - Jul 2014

  Training coordinator

  -Inputting training data for each staff member on the company’s database. -Monitoring staff training levels & ensuring we meet national standard for mandatory training.-Liaising with Worcester College to develop the qualification opportunities for each member of staff.-Assisting Human Resources in recruitment and developing a coherent and enjoyable training programme for inductees.-Arranging training with internal and external trainers. Maintaining a professional relationship with each trainer the company uses. Show less

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  Wiley

  Jul 2014 - Dec 2023

  Contributed to the company objective of growing revenue by leading the delivery of complex, integrated digital marketing campaigns, generating engagement with the Wiley brand across multiple touchpoints from key audiences. - Grew marketing impacted submissions, exceeding the business unit fiscal year target by 5%, by driving brand awareness through impactful, far-reaching marketing campaigns.- Created customer centric campaigns by collaborating with key internal teams to create campaign plans and fulfil on the programs that comprise a campaign, e.g. data services, paid social media, and production. - Achieved campaign targets by executing data-driven campaigns, using KPIs and previous campaign performance to plan how to maximise audience engagement.- Took data-led decisions to plan campaigns by analysing results and outcomes from previous campaign results. Assessed ongoing campaign performance and managed changes to campaign plans if necessary to course correct as campaigns progressed.- Improved future campaigns by communicating campaign outcomes with stakeholders, highlighting where a campaign performed well and including recommendations for improvements.- Tracked the costs of campaigns against budgets to ensure that the costs don’t exceed the allocated spend for a campaign.- Increased the success of the team by acting as mentor to junior colleagues, setting them up for success early in their careers, by providing career guidance and detailed progression information. Show less An associate position in a team of seven campaign managers, responsible for implementing simple and complex digital marketing campaigns, to increase awareness of the benefits of collaborating with Wiley Research. - Ensured high impact campaigns were deployed on time and within budget by project managing multiple marketing campaigns simultaneously. - Liaised with internal and external design agencies to create digital campaign materials, coordinated with relevant teams to build the campaign structure, and manage campaign deadlines and budgets. - Designed engaging emails, social media graphics, landing pages, and other digital materials with an understanding of which would be the best method of engaging target personas to achieve results.- Maintained a thorough understanding of company branding and tone of voice, ensuring campaigns are recognisable as communication from Wiley. Show less Supported a large team of Product Marketing Managers to achieve company objectives by providing campaign support and leading on projects to improve processes and overall team performance.- Owned a project to build and implement improved yearly marketing reports across the business unit. Collated and organised a substantial amount of data, restructured report templates to effectively tell a story, and planned the completion of reports across all Wiley journals.- Oversaw the completion of approximately 350 yearly reports to externally required timelines. Project managed the allocation of work between the team, training team members, and managing a temporary colleague to use the limited time effectively and meet deadlines.- Impacted marketing strategy by commanding excellent data analysis skills, gathering and interpreting data, then presenting findings to Marketing Managers to enable them to implement an effective plan for Wiley journals.- Designed marketing materials, such as graphics and banners, to promote journal content and successfully implement journal strategy.- Reduced the business unit travel and expenses budget by analysing and prioritising company attendance at upcoming events, based on a nuanced criterion, such as external stakeholder relationships and expectations on the company. Show less Collaborating with a team of three Marketing Coordinators providing campaign implementation support for a large team of Marketing Managers.- Managed competing requests and deadlines for graphic design from external society partners.- Ensured the successful implementation of wide reaching digital and print marketing campaigns by collaborating across multiple teams in the business.- Employed excellent analytical skills to measure the impact of creatives placed on our online platform, interpreting data to highlight trends and patterns to present future recommendations.- Increased the success of the wider marketing team by training new marketing coordinators and managers to use existing systems and processes, setting them up for success early in their company journey. Show less

  • Manager, Marketing Projects/Campaign Manager

    Apr 2023 - Dec 2023

  • Associate Campaigns Manager

    Jan 2022 - Apr 2023

  • Assistant Marketing Manager

    Sept 2020 - Jan 2022

  • Marketing Coordinator

    Jan 2019 - Sept 2020

  • Senior Journals Publishing Assistant

    Jul 2016 - Jan 2019

  • Journals Publishing Assistant

    Jul 2014 - Jul 2016
• 

  Iop publishing

  Feb 2024 - now

  Temporarily promoted to develop and execute marketing strategies for a complex portfolio of IOP Publishing owned and learned society partner journals, catering to a nuanced customer base and diverse product offerings. - Developed lead-generation activities that helped the team exceed the organisation’s 2024 lead-generation goal of 8%. - Contributed to overall team success by implementing strategies that enabled us to surpass our 2024 growth goal, by exceeding key campaign performance indicators: 6% for email marketing, 4% for paid advertising, and 0.2% for paid social media. - Created and executed marketing strategies to enhance awareness of the IOP Publishing brand and portfolio, effectively promoting the organisation’s key offerings in a competitive publishing environment. - Mentored new marketing colleagues, providing them with the tools and guidance needed to succeed in their first publishing roles. Show less

  • Associate Marketing Manager

    May 2024 - now

  • Campaign Manager

    Feb 2024 - May 2024