Experience

• 

  Associated integrated marketing

  Mar 2009 - Dec 2012

  Interactive art director

  • Developed branding for American Italian Pasta Company, Ralston Foods Co. Grasshopper, Cox and Wesley Medical Center while adhering to brand guidelines.• Strengthened client brand image through effective conceptualization, design, and execution of creative solutions with print, web, motion and interactive projects.

• 

  Nusser studios

  Nov 2012 - now

  Freelance art director

  • Collaborate with clients for brand development – spearheading visual identity including brand positioning, promotions, and digital marketing from concept through completion. Created improved packaging, web, and broadcast projects.• Excel at the presentation and proposal of innovative solutions and process improvements to increase efficiency and ensure customer satisfaction.• Created open-source project built for Hacktoberfest 2022. A free Hugo Theme built on TailwindCSS 3, and Alpine.js. Show less

• 

  Mears fertilizer inc

  Sept 2015 - Aug 2018

  Art director & web developer

  • Led the development and execution of an extensive rebranding strategy, exemplifying knowledge of esthetic design concepts to create a competitive advantage with logos, print ads, print production, packaging and marketing materials.• Leveraged technical acumen to code web sites and client portals for distributors, ensuring smooth, responsive UI/UX design and seamless end user experience.

• 

  Mid-continent instruments and avionics

  Aug 2018 - Oct 2019

  Graphic designer

  • Creating digital ad campaigns for various print and paid digital ads including: catalogs, brochures, and social media.• Implemented high-quality code for web, HTML email, and landing page development• Created product ads and commercials for broadcast using Adobe After Effects and Adobe Premier Pro.• Exemplified in-depth knowledge of graphic design, styles, and layout techniques while mentoring and training other design staff in efficient project execution.

• 

  Hyspeco inc.

  Oct 2019 - May 2022

  Marketing strategist

  • Reduced company expenses by $10,000 per year by switching from MailChimp to a self-hosted Sendy Email Marketing Software that utilizes Amazon WS SES.• Contributed invaluable creative ideas to the conception of all processes as well as effective branding and marketing strategies for the target market, utilizing digital and social media to ensure maximum awareness and bolstered organic SEO• Increased web traffic by 250%, and generated email marketing campaigns with over 15% open rates. Implemented Branding guidelines for internal and external communications. Show less

• 

  Balefire marketing + advertising

  May 2023 - now

  Web developer