
Timeline
About me
On a mission to drive growth with Marketing Automation | AE @CleverTap | SaaS | Mar-Tech | Ed-Tech | HR-Tech | B2B Sales
Education

Ghent university
2022 - 2023Master of science in business economics marketingThesis: Marketing Warfare Strategies for SaaS Startups

Pontificia universidad javeriana
2014 - 2018Bachelor of business administration (b.b.a.)• Scholarship 2018-1.• Mention of honor 2017-1
Experience

Escuela de música y audio fernando sor
Jul 2017 - Jan 2019Created, executed, and managed online advertising campaigns using Google Ads and Facebook Ads, developing creative ad copies and optimizing the campaign's performance for lead generation.
Google Ads Account Manager
Jan 2018 - Jan 2019Customer Advisor & Marketing Coordinator
Jul 2017 - Dec 2017

Procolombia
Jan 2018 - Jan 2019Commercial assistant, tourism & non-traditional exportsPROCOLOMBIA is a government entity promoting international tourism, foreign direct investment, non-traditional exports, and the Country's Brand.I was responsible for creating monthly reports and destination analyses of Colombia to identify growth opportunities and trends. I coordinated commercial agendas between Colombian tour operators and tourism companies, fostering partnerships and joint efforts. I developed destination presentations for events and fairs, showcasing Colombia's tourism offerings. Additionally, I contributed to the promotion of Colombian companies' exports through market research, commercial assistance, and database building of contacts and key accounts. I conducted an in-depth analysis of business and territorial profiles to identify expansion opportunities for Colombian exporters, supporting their growth in international markets. Show less

Mettl
Apr 2019 - Sept 2022International account executive (latam)I supported the company's expansion in the HR-Tech and Ed-Tech space in Latin America through effective collaboration with a talented team based in India. In this role, I successfully integrated the responsibilities of Sales Development Representative (SDR), Account Executive (AE), Account Manager (AM), and Customer Success (CSM) to drive +100% YoY business growth. • Quota Attainment = 2022, H1: 114% || 2021: 111% || 2020: 179% |

Ghent university
Aug 2022 - Jul 2023Master of science in marketing - full time student
Gofluent
Jul 2023 - Aug 2024Corporate account executivegoFLUENT is a European leader in customized language training for the B2B market offering the most innovative and effective learning solutions tailored to business needs. • Quota Attainment (H1, 2024): Achieved 110% of sales target. • Top Performance: Ranked among the top 2 globally for new business closures as a new Account Executive with less than 12 months in the role.

Clevertap
Aug 2024 - nowEnterprise account executive (latam)
Licenses & Certifications

Strategic pipeline generation
InfluenceApr 2021
Behavioral analytics
ClevertapAug 2024
Clevertap journeys
ClevertapAug 2024- View certificate

B2b sales strategy: how to effectively engage executives
LinkedinJul 2023 
Mobile engagement | basic
ClevertapAug 2024- View certificate

Account management: maintaining relationships
LinkedinJun 2023 - View certificate

Business development foundations
LinkedinJun 2023 - View certificate

Cold calling: the first seven seconds
LinkedinJun 2023 - View certificate

Asking great sales questions
LinkedinFeb 2021 - View certificate

Sales operations
LinkedinJun 2023 - View certificate

Bienestar, coordinación y flexibilidad en casa y en el trabajo
LinkedinApr 2020 
Inbound sales
Hubspot academyApr 2019
Clevertap emails
ClevertapAug 2024
Audience segmentation | advanced
ClevertapAug 2024
Mobile engagement | advanced
ClevertapAug 2024- View certificate

Advancing your skills as an l&d professional
LinkedinJul 2023 - View certificate

Operational excellence foundations
LinkedinJun 2023 - View certificate

Business analytics: sales data
LinkedinJun 2023 - View certificate

Business development: strategic planning
LinkedinJun 2023 - View certificate

Digital networking strategies
LinkedinJan 2023 
Marketing inbound
Hubspot academyDec 2020- View certificate

Cold calling: overcoming sales objections
LinkedinJul 2023 
Marketing y negocios digitales
Partners academyFeb 2021
Sales enablement
Hubspot academyMar 2019
Languages
- enEnglish
- frFrench
- spSpanish
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