Experience

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  Embratur

  Jan 2006 - Mar 2010

  - Development of strategies to bid for international congresses and conventions to Brazil. Preparation of bidding books and promotional material in partnership with national associations and Convention Bureaux. Onsite presentation candidatures- Represent the Brazilian Tourism Board in business meetings during exhibitions in many countries, such as: United States, Germany, France, Italy, United Kingdom, Spain, Guatemala, China and Colombia- Manage the key partnership with ICCA – International Congress and Convention Association, in order to elaborate strategies to promote Brazil abroad in the meetings sector as well as the use of its research database- Involvement in the publicity campaign for Brazil as an events destination, with emails marketing, flyers, folders, banners, among others Show less

  • Senior Marketing Analyst

    Jan 2008 - Mar 2010

  • Junior Marketing Analyst

    Jan 2006 - Dec 2007
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  Reed exhibitions alcantara machado

  Apr 2010 - Jul 2010

  Events co-ordinator

  Organise the Conference Programme of Salão do Turismo, a Tourism Exhibition, in partnership with the Ministry of Tourism of Brazil.

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  Braztoa - associação brasileira das operadoras de turismo

  Aug 2010 - Sept 2010

  Events co-ordinator

  - Organise lectures, workshops and business rounds for the 34th and 37th Encontro Comercial Braztoa; - Sell booths to international destinations, embassies and airlines.

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  Mark up

  Oct 2010 - Sept 2011

  Sales executive

  Prospect new clients by presenting projects focused on incentive marketing and corporate events, according to their objectives and target.

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  Reed exhibitions

  Jul 2012 - Sept 2023

  Responsible for planning and actioning on 360º marketing and communication strategies, both online and offline, in Portuguese, English, and Spanish for World Travel Market Latin America, the largest and most international travel and tourism event in Latin America. I had the privilege of being part of the team that launched the brand in the continent and proud in seeing it thrive and establish itself as the event that generates the highest ROI for its clients. Other achievements during this period include a 45% growth in unique visitors and over 80% satisfaction from both visitors and exhibitors.- Build and deliver a 360º degrees marketing and communication strategy for a travel industry event;- Plan, manage and implement visitors and exhibitors communication's campaigns online and offline through website, emails marketing, social media channels, video content, advertisements, advertorials, workshops and public relations actions;- Engage the whole travel sector through quality content and storytelling;- Monitor campaigns using analytics to make sure audience is getting the message and shift when necessary according to the market changes;- Work across portfolio with teams in London, South Africa and Dubai;- Manage and develop new relationship with media partners and trade associations all over the world;- Develop creative work alongside with the design agency including copywriting & artworks;- Manage PR tactics (agency and internal team) for the event throughout the year with trade and consumer media;- Make sure visitors and exhibitors have a positive experience when registering for the event;- Plan, forecast and control costs against budget;- Carefully select relevant content and speakers to put together an agenda of conferences and seminars throughout all days of event;- Bring a global event to a local Latin American feel, looks and spirit; Show less - Co-ordinate and implement visitors and exhibitors communication's campaigns online and offline;- Maintain and develop relationship with media partners and trade associations;- Co-ordinate design agency briefings and production of artworks; - Liaise with external suppliers (design team, mailing houses, printers) to implement promotional activities;- Brief the PR agency and approve press releases;- Co-ordinate the set up of visitor and exhibitor registration process with third party supplier; Show less

  • Marketing and Communications Manager at WTM Latin America

    Aug 2015 - Sept 2023

  • Marketing Executive for World Travel Market Latin America

    Jul 2012 - Jul 2015
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  Mci brasil

  Feb 2025 - now

  Account and operations manager