Experience

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  Kantar millward brown

  Mar 2011 - Oct 2011

  Research assistant, quantitative team

  • Responsible for quantitative research and market analysis: designing questionnaire, data analyzing and preparing insightful reports. Key clients included Nestle (Café and Milk Powder), Kimberly-Clark (Diaper) and Taishin Bank.• Support qualitative research, including focus groups and before-and-after test for ads and new product launch. Key projects comprised Kleenex (Sujay) Wet Toilet Paper, Brands InnerShine and Heineken Light.

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  Ettoday.net, eastern media international corporation

  Mar 2012 - Jun 2014

  Marketing specialist

  • Project Management with market analysis, new business development and marketing plan. Especially included Mobile projects and E-commerce projects. Key achievements: developing new apps with better user experience; developing e-commerce platforms to transform digital traffic into real transactions; co-work with sales team to fulfill strategic alliance.• Planning and executing of event sites, including: creative-developing and project-planning; communicating with designers and IT supporters to create websites, banners and EDMs; developing data base system to collect consumer lists for further marketing or behavior analysis; actual execution and performance review for e-commerce.• Familiar with digital marketing and tracking performance by utilizing Google Analytics.• Good at content marketing, including: planning and writing advertorials, as well as managing Facebook fan pages. Show less

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  Ipg mediabrands

  Jun 2014 - Jul 2016

  Digital media manager

  • Familiar with multiple Digital media platforms and SEM system.• Managing multiple client accounts, including Airlines brands, FMCG (Global Beverages, Skin-care brands), 3C brands, Fashion brands and other seasonal projects.• Developing a clear understanding of clients and industry background by utilizing Neilson, comScore, other media tools and available surveys or reports.• Project management (from brief, execution to final report): recommend optimized media solutions; execute marketing plans; analyze campaign performance and provide insightful reports for further marketing strategies. • Coordinating internal and external parties.• Other achievements: develop annual Digital and SEM program to improve transitions through Google DCM tools.Clients included: J&J (J Baby, Neutorgena), RedBull, Cathay Dragon Airlines, Microsoft, Kolin, FET (Tonia Nicole). Show less

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  Wavemaker

  Oct 2016 - Jun 2018

  Manager

  • Developing communication theme and social content; collaborating with production houses, KOLs and celebrities. • Managing multiple client accounts, including FMCG (Food & Beverages, Skin-care brands), and EC clients (Home industrial, and EC platforms.)• Job achievements: (1) Create new business model for EC clients. (2) Support client's sales growth to achieve 30% increase.Clients included: Alibaba (Tmall), Test Rite Retail & HOLA, Vedan, Pepsi, Blizzard.

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  Myself

  Jul 2018 - Mar 2019

  Freelance
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  Taipei film commission (la commission du film de taipei)

  Mar 2019 - Mar 2020

  Event coordinator

  • Supporting marketing plans for Taiwanese films with local government resources.• Developing peripherals and purchasing custom-made goods as welcome packs.• Proposing suggestions for optimizing our official website and Facebook page.• Editing and text-proofing posters, brochures, and official yearly publication 'TAIPEI CINEMA ‧ LOCATION GUIDE.'• Responsible for yearly event "Taipei Audiovisual Talents Promotion Program," planning and executing as International Film Market. Including planning, event website set-up, communicating with visual designer, marketing and promoting, also inviting creators, jury committees, lecturers and VIPs, floor planning, hosting workshop, event review with questionnaires and interviews. Show less

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  Whten company

  Mar 2020 - Aug 2020

  Account director

  • Leading account team and building up performance review system. Opening new position “Project Manager” and recruiting talent teammates to import new clients and business partners.• Setting up on-job education and training process for account team. Also supervising daily work and reports in order to upgrade client service.• Establishing SOP for account team and launching rules of public drive for all departments to improve internal operations.• Developing and expanding partnerships with external firms including media corporations, photograph and production teams, as well as new-tech companies.• In charge of the adjustment of Whten official website and business card with creative team, and resulting in more active visual style and conformance to digital components. Please refer to https://www.whten.com/ Show less

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  Wavemaker

  Sept 2020 - Apr 2021

  • Media planning, operation & optimization: mainly responsible for key accounts, including United International Pictures (UIP), Schick, Ricola and Google Store.• Developing IMC for clients, such as producing brand video assets for clients through media cooperation, building up social volume via influencer marketing. • Lead new team members to familiarize company culture and overall structure. Supporting training and market trend sharing. • Mainly support media planning and pitches for new business.• Annual media planning for Hills.

  • Associate Director

    Dec 2020 - Apr 2021

  • Senior Manager

    Sept 2020 - Dec 2020