Experience

• 

  Iqor

  Mar 2011 - Feb 2012

  Assistant vice president
• 

  Kpmg

  Sept 2012 - Jan 2013

  Audit assistant
• 

  Aprel advertising agency

  Feb 2013 - Jun 2014

  Account manager

  • Managed out-of-home advertising projects, working with established foreign companies such as Oriflame and Volkswagen, and a number of Ukrainian firms• Collaborated with production partners to assure product quality and timely implementation • Conceptualized ideas and drafted business proposals. Succeeded in acquiring clients such as McDonald's by finding creative solutions for client's advertising needs• Established and managed project budgets. Maintained positive profit margins for all projects• Created a brand differentiation strategy for a supermarket chain. Conducted market research to analyze consumer preferences and pricing data• Led media buying for clients, including a beauty salon, a consumer products company and a supermarket chain. Show less

• 

  Fisher-price

  Jun 2015 - Aug 2015

  Mba marketing intern - global brands team

  • Conducted research on new aspects of product positioning. Informed the team about new opportunities for differentiation, which were considered for implementation in the new product line• Worked on a cross-functional team to analyze a strategic business initiative. Utilized internal and external resources to identify an optimal niche target market, and provided actionable steps to reach the new consumers• Prepared assets for Consumer Insights studies, and analyzed subsequent consumer responses. Observed focus group sessions and distilled the information to key insights• Collaborated with the packaging team to improve clarity of the message. Assisted the sound recording team in selection of appropriate voice-overs for the new product • Organized brainstorming sessions for product naming. Participated in the evaluation of advertising storyboards• Performed category analysis for a number of products: analyzed competitors' products and pricing, and consumer reviews. Created product positioning statements • Assisted marketing team in day-to-day management, and product development efforts Show less

• 

  Wells enterprises

  Jul 2016 - Jun 2018

  Sr. pricing and promotions analyst

  • Conducted statistical analyses in R to evaluate drivers of product performance such as pricing, distribution, promotional tactics, and competitive metrics and used the findings to predict future sales and estimate effects of pricing action on profits • Built a model to evaluate impact of incremental in-store promotions and used it to advise sales leadership on how to utilize contingency funds to drive incremental sales and profit• Applied k-means algorithm to create a model for clustering syndicated markets. Helped marketing team select areas for targeted advertising investments. The model was also used as an input to build cluster-tailored pricing strategies• Collaborated with Sales team to evaluate new business opportunities and to understand profit implications and placement payback timing• Worked with colleagues on the pricing team to provide pricing and promotional frequency guidelines for the 2018 sales planning process. Evaluated changes in plans at every stage of the process• Created Tableau dashboards for faster insights into performance of own and competitive products. Created volume decomposition dashboard to better explain volume changes over specific periods of time• Utilized R, Tableau, and Excel to build reusable model frameworks for faster data manipulation and analysis Show less

• 

  Best buy

  Jul 2018 - now

  • Sr. Manager - Decision Science

    Jan 2023 - now

  • Manager - Decision Science

    Mar 2021 - Jan 2023

  • Associate Manager - Competitive Pricing

    Jul 2018 - Mar 2021