Experience

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  Burger king®

  Feb 2018 - Apr 2019

  Marketing assistant

  - Managed all digital channels, collaborating with digital and creative agencies to drive promotion dissemination and new product launches.- Led and monitored marketing campaigns in partnership with strategic collaborators such as PlayStation and Uber Eats, ensuring effective execution and performance.- Coordinated various events and below-the-line (BTL) activities, overseeing planning and implementation to achieve campaign objectives.

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  Poligrup s.a.

  Apr 2019 - Aug 2019

  Digital marketing assistant

  - Designed and implemented paid media strategies for Google and Meta platforms, optimizing ad performance and ROI.- Led content creation for social media channels and the company’s official website, ensuring engaging and relevant messaging.- Supported key industry events, including La Macrorueda and Aqua Expo, contributing to successful participation and representation.

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  Léttera

  Sept 2019 - Aug 2022

  Account executive

  - Acted as the primary client liaison for AB InBev/TaDa Delivery (DTC platform), ensuring seamless communication and project execution.- Cultivated and maintained client trust while managing relationships with junior to mid-level stakeholders.- Crafted detailed creative briefs and work orders for various projects, leading and facilitating project and creative kick-off meetings.- Championed the launch campaign for TaDa, resulting in a prestigious shortlist at the Effie Awards 2022. Show less

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  Ab inbev

  Aug 2022 - Jul 2024

  Marketing integration analyst

  - Led the successful integration of the ABI DTC platform (TaDa) with brands like Corona, Budweiser, and Stella Artois, supporting product launches and festivals. - Drove TaDa’s expansion across Ecuador through events, BTL activations, and OOH campaigns.- Championed the acquisition strategies at AB InBev that led us to acquire 30K+ users in the first year of our DTC delivery app.- Successfully executed a new awareness campaign based on customer insights at AB InBev, resulting in an increase in national brand awareness from 40% to 47% in 4 months, as measured by Kantar Ibope. Show less

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  We are bmf

  Jan 2025 - now

  Public relations intern