Experience

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  Suny brockport

  Sept 2005 - Aug 2009

  Affirmative action staff assistant

  - Performed daily receptionist duties including filing, copying, mailing and faxing, and answered and directed phone calls and visiting individuals- Responsible for creating and editing search materials, and advertising newly posted vacancy announcements- Used online hiring database daily to assist external applicants with application process, and internal department and search committee chairs with search process- Filled in when immediate supervisor went on maternity leave and managed many professional and faculty job searches- Hired part-time after graduating to continue to assist Affirmative Action and Human Resources with higher-level office projects- Designed the new look and feel of the online recruitment system home page- Compiled a manual of policies, procedures, and search-related resources for search committees, etc. Show less

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  Xerox corporation

  May 2009 - Jun 2010

  Communications specialist for global pr/experiential marketing

  - Helped promote Xerox’s brand and portfolio of offerings through effective media, analyst and community relations and sponsorship, hospitality and customer events- On-site support of sponsorship/partnership, hospitality and customer events- Wrote and issued press releases, corporate magazine articles, blogs, executive biographies and backgrounders to prompt media coverage and complement events- Answered press inquiries, coordinated and monitored interviews and photo ops and responded to Q&As- Developed PR, marketing and social media plans for company announcements, initiatives and events- Attended and assisted with team meetings, press conferences, crisis situations and video and podcast shootings- Worked with agencies and vendors on planning and execution of new campaigns and creative pieces- Social media committee member responsible for three corporate listening streams and responding to posts that warranted a Xerox perspective- Drove revenue by working with production companies and sales reps on product placement requests- Gathered content and managed/updated page of past events on an external Xerox website Show less

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  Xmpie

  Jun 2010 - Dec 2012

  Pr/marketing programs manager

  - Helped promote XMPie’s brand and portfolio of offerings through effective media, analyst and community relations and sponsorship, hospitality and customer events- Wrote and issued press releases, case studies, talking points, presentations, backgrounders and newsletters to prompt media coverage, complement events, and engage customers- Answered press inquiries, coordinated and monitored interviews and photo ops, and responded to Q&As on behalf of executives and customers- Developed PR, marketing and social media plans for company announcements, initiatives and events- Attended and assisted with team meetings, press conferences, crisis situations and video shoots- Worked with agencies and vendors on planning and execution of new campaigns and creative pieces- Acted as editor for all external-facing communications and cross-media marketing campaigns- Managed and maintained XMPie’s social media properties (Facebook, Twitter, YouTube, XMPie Blog)- Worked closely with marketing and sales colleagues on tradeshow preparation and logistics- Prepared and managed customer webinars and email campaigns Show less

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  Xerox

  Dec 2012 - Nov 2016

  - Responsible for executing on the partnership/sponsorship strategy by assisting with the development of strategic solutions (partnership activation, event marketing, sales initiatives, etc.) to amplify business relationships, brand awareness, brand experience and hospitality- Implemented marketing and creative strategies that leveraged the assets provided within our contractual relationships (e.g. on-site fan photo and game experiences, online video series, social media contests, etc.)- Managed the development and circulation of multiple internal/external communications and project/program briefing and planning materials- Day-to-day liaison for agency partner teams, leading on specific program components- On-site management and support of partnership events and social media promotion (e.g. Women’s Tennis Association tournaments, US Open Tennis Championships, Xerox Rochester International Jazz Festival, Cirque du Soleil shows/events, Barclays Center shows/events, etc.) Show less - Planned, developed and coordinated activities to develop strategic solutions and produce marketing and advertising materials, including variable data print (VDP) solutions, 1:1 multichannel campaigns (email, direct mail, Web, mobile, etc.), branding initiatives, Web-to-print portals and custom application development- Guided internal and external teams across organizations to meet client and department goals- Served as primary business contact for both internal (e.g. Xerox Graphic Communications, Xerox Large Enterprise Operations, Xerox Managed Print Services, etc.) and external customers (e.g. Sam’s Club, Follett Corporation, Sundyne, Calendars.com, etc.)- Responsible for client satisfaction by consistently providing excellent customer service, representing client needs and goals within the organization, building relationships with clients to encourage new and repeat business opportunities, and managing/controlling timelines and budgets Show less

  • Manager, Global Sponsorship Programs, Global Experiential Marketing

    Aug 2013 - Nov 2016

  • Account Executive, Global Delivery Center, Communication and Marketing Services

    Dec 2012 - Jul 2013
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  Dixon schwabl advertising

  Nov 2016 - Aug 2017

  Account supervisor

  - Managed and supported multiple accounts (e.g., Allendale Columbia School, Alesco Advisors, Mengel Metzger Barr & Co., del Lago Resort & Casino, Hargray, Elite Alliance, etc.), functioning as primary liaison and brand steward between the agency and clients, planning and overseeing execution of client work and supporting new business initiatives- Collaborated with leadership and subject matter experts from various agency departments (i.e., creative services, public relations, research, paid and social media, marketing technology, production, studio, content marketing and events) to compose strategic marketing plans and client proposals- Prepared and distributed all tactical account service requirements, including creation and distribution of conference reports and presentations, creative briefs, change orders, etc., in order to bring multichannel marketing programs and advertising campaigns to life- Tracked the status of all projects within the agency, making every effort to ensure that work was done effectively, on time and on budget Show less

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  Official asm global

  Sept 2017 - now

  Marketing manager

  - Manage, implement and track Kodak Center's marketing, advertising and public relations campaigns for ticketed events, including digital, print, radio, TV and OOH media buys and placement, social media, targeted email blasts, direct mail, etc.- Write, localize and/or design press releases/media alerts and show artwork, including posters, digital banners and signage, print ads, billboards, email campaigns, direct mail postcards, etc.- Led launch of new website and social media accounts and manage daily updates/maintenance- Support each event as marketing/media manager, FOH manager, VIP meet-and-greet/party coordinator and hospitality assistant- Monitor online reviews, social media feedback, and survey results to improve the customer experience- Establish and maintain relationships with client, media and partners to support the venue and build its reputation in the local community and industry as a whole Show less