Experience

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  King's college london marketing, advertising and pr society

  Mar 2017 - Apr 2019

  -Supporting President in initiating, planning and organizing 12 events (3 times more than 2017) and delegating work amongst committee of 7 students. -Created a tentative schedule of 15 events for the year. Participation in biweekly meetings with the committee to review past and future events-Designed an innovative Digital Marketing Hackathon ‘VIRAL’ in March 2019 that provided 50 students with digital marketing training and 10 start-ups with free digital marketing. -Organized ‘Marketing at Google’ event with over 400 student attendees, an event with 300% participation increase from previous years. Show less

  • Vice President

    Mar 2018 - Apr 2019

  • Head Of Design

    Mar 2017 - Mar 2018
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  Axiomsl

  Jul 2017 - Aug 2017

  Marketing and events intern

  -Analysed the competition in the industry using Porter’s Five Forces and presented the analysis to the executive director and other senior managers.-Contacted 15 organisations about potential events and provided the information in an organised template to Head of EMEA-Redesigned 13-page Newsletter for distribution across 12 offices around the world -Designed icons for each of the software products -Designed an Excel sheet to keep track of all the merchandise across various offices in the EMEA region.-Performed a merchandise review based on 3 potential suppliers and presented to the EMEA Head of Marketing Show less

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  Aids orphan

  Oct 2017 - Sept 2019

  - Challenge leader for a charity trek to Mount Kilimanjaro in August 2019. Recruited 20 students across the university (King's College London), a 4 time increase from the previous year. - Motivated students to reach their individual target of £3300 through monthly meetings, fundraising workshops, and through group fundraising events. Raised over £30,000 as a team in 8 months Took part in a fundraising challenge to Machu Picchu in summer 2018 and raised over £3195 for children affected by AIDS in Africa and India. Fundraising done through Social Media, Bake Sales, Events and Bucket Collections at Tube Stations. Fundraising Page : https://mydonate.bt.com/fundraisers/shivanibalaji1

  • Challenge Leader

    Jul 2018 - Sept 2019

  • Challenge Event Fundraiser

    Oct 2017 - Jul 2018
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  180 degrees consulting

  Mar 2018 - Mar 2019

  Marketing director

  - Created engaging content for social and print media for 8 events throughout the year - Interviewed over 20 candidates and assigned them to relevant social enterprises as consultants. - Created a 2-minute testimonial video for Social Media with participants from previous projects.

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  Institute of psychiatry, psychology & neuroscience

  May 2018 - Jun 2018

  Marketing and communication intern

  - Researched and collated several mailing lists into one database and emailed over 300 targeted invitations for the festival including Local groups, Museums, Charities, Cafes and non-profit organisations. - Liaised with 30 KCLSU societies to promote the festival through their social media channels.- Communicated information and graphic materials of the festival to the 15 internal communication department managers within the King’s Network.- In teams of 3 promoted festival across King’s Campuses and Student Residences through flyers, posters, and word-of-mouth. - Handled social media posts (Twitter, Instagram, FB, LinkedIn) with a total of 69K followers with relevant content that increased which helped to increase the awareness of the events and number of followers. Provided Social Media Coverage and live updates during events and workshops. Show less

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  King's entrepreneurship institute

  Sept 2018 - Jun 2019

  Student ambassador

  - Represented the Entrepreneurship Institute's activities which included fairs, events and conferences. - Tasked with signing up King's students to the mailing list at the KCLSU Freshers Fair. Signed up 2423 students as a team. - Responsibilities also included registering attendees at events and ensuring guest speakers were being looked after- Also Provided basic administrative support at the Entrepreneurship Institute office during particularly busy periods.

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  King's business school

  Oct 2018 - Mar 2019

  Student consultant

  - Kings’s Business School Consultancy project was a non-credit bearing project for final year students in partnership with local business from the Westminster Council- Student Consultant with two other final-year students to provide business development ideas for ‘Gamely Games’, a business from the Westminster Council.- Recommendations to improve current marketing strategy by building a community of users and increasing customer engagement. Information for digital marketing techniques such as SEO and content marketing.- Market research performed for exploring potential in the student market through interviews and surveys in the King’s student community. - Developed a 20-page in-depth report about findings and recommendations, and presented to CEO, founder and marketing director of the company. Show less

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  The london school of economics and political science (lse)

  Feb 2020 - Aug 2020

  Student consultant

  - Consulted a Digital Marketing Company based in London on their decision to expand to social media services as part of master’s final project with 5 other students. - Performed research on Market trends and size, competitor landscape, segmentation and targeting, and consumer preferences & platform algorithm by social media platform. - Used Choice-Based Conjoint in a survey to gain insight on consumer behaviour differences across social media platform. - Provided implementation strategy based on Target Clients (Industry, company size), Service Offerings, and differentiation strategy to be leveraged. Show less

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  Swasti

  Oct 2020 - Feb 2021

  Marketing intern

  Marketing Intern for the Invest for Wellness Project (i4We) for Factory Workers.i4We is a system innovation in primary healthcare, which combines health and wealth interventions, and focuses on wellness for the poor in an affordable, quality assured and scalable way.

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  Fuelex

  Nov 2020 - now

  Co-founder & director

  FuelEx is an on-demand diesel delivery service currently operating in Chennai and Salem, Tamil Nadu. The company aims to revolutionise the refuelling needs of Industries, Commercial Buildings and Residences, while addressing current issues of mobility, safety, fuel theft, accuracy and adulteration. The startup is DPIIT recognised and has received recognition from the Startup India Initiative.

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  Cca

  Jun 2021 - Sept 2021

  Marketing head

  CCA is a student collective that aims to provide COVID relief initiatives to marginalised communities.