Experience

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  Sentosa development corporation

  Dec 2012 - Apr 2015

  Attractions host

  - Operator for Tiger Sky Tower, a 131m observation tower at Imbiah Lookout, Sentosa- Assisted the now-defunct attraction Songs of the Sea- Assisted the Sentosa Spooktacular 2013

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  Invade

  Feb 2014 - Apr 2014

  Marketing and events management intern

  Key Projects:- Space Invasion Mega Sale at The Cathay, a marked-down sale for labels housed at Space Invasion and invited influencers1. Conceptualisation, planning and execution of the events- Curated various labels and influencers' clothings- Sales assistant, liaising with sponsors, influencers, blogshops, media partners and logistics- Oversaw the Space Invasion Mega Sale in 20142. Design- Signages and promotional collaterals3. Social Media- Day-to-day social media postings on curated styles and fashion looks- Formulated social media calendar- Copywriting- Management of all social media accounts - daily updates on Space Invasion's blog, Instagram, and Facebook- Media monitoring- Publicising for the tenants at Space Invasion on social media4. Retail- Daily fashion styling at Space Invasion (picking out of clothes from the different labels in the shop)- Secured premium blogshops to join Space Invasion as tenants Show less

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  Invade

  Sept 2014 - Apr 2015

  Marcom assistant

  Marketing Communication Assistant | Space Invasion (Now Rebranded as Invade Industry)Pop-up Retail Store specializing in Curated Fashion and EventsKey Projects and Responsibilities:1. Event Conceptualization and Execution- Led the conceptualization, planning, and successful execution of key events at Space Invasion, including the Space Invasion Mega Sale at The Cathay, featuring marked-down sales for labels and influencer collaborations, and the Dae Bak Sale at STFU, hosted at Sim Lim Square in collaboration with Fleawhere's thrift shop.- Curated selections of clothing from various labels and influencers, also taking on the role of sales assistant, while handling sponsor liaison, media partnerships, and logistics.2. Design and Collateral Creation- Crafted and designed signages and collaterals for events and store activities, ensuring a cohesive and attractive visual representation of the brand.3. Social Media Management- Managed day-to-day social media postings, focusing on curated styles, fashion looks, and event highlights. Formulated a social media calendar to maintain a consistent online presence and engaged in copywriting for posts to resonate with the audience. Show less

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  Resorts world sentosa

  Apr 2015 - Apr 2020

  • Organized and conducted engaging tours of Resorts World Sentosa and its attractions in both English and Mandarin, catering to diverse audiences and ensuring an immersive experience.• Provided personalized support to high-profile guests, assisting in activity planning, reservations, and offering comprehensive local travel information to enhance their visit.• Extended VIP services to esteemed clientele, including royalties, government officials, and senior management personnel from various organizations, ensuring their needs and expectations were met at the highest standards throughout their visit. Show less - Provided comprehensive assistance to guests, facilitating activity planning by offering detailed local travel information and insights into the attractions at Resorts World Sentosa.- Orchestrated and managed diverse special events, including park buyouts at Universal Studios Singapore, SEA Aquarium, and Adventure Cove Waterpark. Additionally, coordinated and executed tasks associated with concerts held at The Coliseum and Resorts World Ballroom, ensuring seamless operations and guest satisfaction during these events. Show less

  • VIP Experience Guide

    Sept 2019 - Apr 2020

  • Resort Ambassador and Special Events

    Apr 2015 - Feb 2020
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  Tribal worldwide

  Sept 2015 - Feb 2016

  Account servicing intern

  Specialization in Finance and BankingKey Accounts Managed:- Finance and Banking- DBS Bank (Multinational banking and financial services corporation) - Consumer Banking Group- POSB Bank (Singaporean bank offering consumer banking services, oldest bank in continuous operation in Singapore)Key Project Involvement:- Campaign Initiatives- Orchestrated and contributed to diverse campaigns, including the daily DBS Merchant Posts, DBS GSS Christmas 2015, DBS PayLah! Chinese New Year 2016 Campaign, DBS Remix Digital Game Jam, DBS Remix Travel Fresh Contest, and the POSB #sgneighbourhood Instagram Photo Contest.Responsibilities Undertaken:1. Client Servicing and Campaign Management- Provided consistent and dedicated account servicing support to key clients, actively participating in facilitating creative, production, and FA briefs for project campaigns and deliverables.- Ensured the timely delivery of print and digital projects, possessing a deep understanding of advertising specifications for both traditional newspapers and web banners.2. Strategy Development and Collaboration- Engaged in brainstorming sessions for both offline and social media campaigns, closely collaborating with the creative team to produce and refine campaign deliverables.3. Media Monitoring and Market Analysis- Conducted daily competitor analysis to gauge market trends and strategies.- Stayed updated on internal banking news for DBS, POSB, and potential client Manulife, contributing to comprehensive media monitoring and market insight. Show less

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  Access communications pte ltd (singapore & malaysia)

  May 2017 - Aug 2017

  Public relations (communications & events) intern

  Specialization in Wellness, Lifestyle, Fashion, Beauty, and TechKey Accounts Handled:*Beauty: Bio-Oil, Neal's Yard Remedies*Food: Creme Maison BakeryClient Engagement and Service- Collaborated closely with clients, ensuring regular performance reviews and proactive identification, suggestion, and communication of PR opportunities. Identified key media titles for clientele and prepared comprehensive press materials, including media alerts, photographs for press kits, and biographies. Provided weekly and monthly media monitoring reports to facilitate informed decision-making.Media Relations and Strategy Development- Managed and addressed media inquiries while fostering and sustaining robust media relationships. Pitched compelling stories across diverse media platforms to ensure maximum visibility for the clients.Creative Strategy and Campaign Management- Spearheaded campaign ideation and devised creative deliverables, conceptualizing strategies for store openings and contributing to brainstorming sessions for media press kits. Crafted impactful press releases for new launches and key initiatives, ensuring effective communication and outreach.On-Ground PR Support and Event Hosting- Orchestrated successful PR support and hosted events for renowned brands such as Fendi, Valentino, SAFILO Group, Gentle Monster, and Bio-Oil, among others. Managed prestigious events including store openings and press days, ensuring seamless execution and heightened media presence.Media Coverage and Achievements- Despite the internship duration, accomplished significant media coverage for clients in both print and digital publications. Secured various articles across a range of media platforms, amplifying the visibility and reach of key accounts. Show less

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  Ministry of finance (singapore)

  May 2019 - Jul 2019

  Corporate communications intern

  Project and Communication Strategy Development • Collaborated within the Corporate Communications Directorate, playing a key role in spearheading various projects and contributing innovative ideas for future initiatives at the Ministry of Finance.1. Digital Strategy and Audience Engagement• Initiated strategies for engaging with younger audiences, proposing innovative communication channels and conducting critical evaluations of diverse media platforms to enhance engagement with the youth demographic.2. Audience-Centric Engagement Initiatives• Facilitated collaborations between the Ministry and tertiary institutions, focusing on devising creative methods to connect with younger adults, promoting a deeper understanding and appreciation for the Ministry’s fiscal approach.3. Social Media Innovation• Pioneered the launch of MOF’s inaugural Instagram contest for pre-National Day 2019, overseeing a 10% increase in Instagram followers and a successful engagement with 70 submissions from 22 unique participants during the three-week contest. Additionally, designed captivating infographic templates for embargoed messaging.4. Media Management and Transcription• Managed media monitoring by curating news articles from mainstream and online sources, ensuring relevance for MOF staff. Responsible for transcribing speeches delivered by MOF political office holders at various events.5. Survey Conduct and Evaluation6. Support for Political Office Holders• Aided in the administrative support for political office holders within the Ministry. Show less

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  Agency for integrated care (singapore)

  May 2020 - now

  Policy & Systems Management, Client Grants, Grants DivisionPolicy & Analytics Lead | Grants Schemes, Project and Clinical Study Management | Grants Transformation Project- Managing, supervising and guiding the Policy & Analytics team in spearheading new and enhanced grant schemes. - Facilitating the concurrent management of an ongoing clinical study in collaboration with a prominent research agency- Driving the implementation of major initiatives within the framework of the grants transformation projectParticipation in Collaborative Workgroups- As a member of the ServiceSG Workgroup, with respective colleagues from the Public Service Division, Ministry of Health (MOH) and GovTech to address critical public service concerns regarding improving the service journey of caregivers and seniors.International Engagement and Knowledge Exchange- Delegate member as part of the Nov 2023 delegation to Sydney, Australia, attending the 3rd Asia Pacific Conference on Integrated Care. Presented Singapore's healthcare and disability financing landscape to New South Wales Government health agencies and Australian Government officials. Further shared insights on Singapore's aging population and healthcare financing landscape with key Australian Government officials, fostering knowledge exchange and collaboration.Additional Responsibilities:1. Contributions to International Conferences - Serving as the Scientific Committee Secretariat and Liaison Officer for the esteemed 8th Advance Care Planning International 2023 Conference (ACP-i 2023), contributing to the planning and execution of a globally recognized event.2. Actively engaged as a Welfare Committee Member within AIC (Club Z), contributing to initiatives aimed at the welfare of the organisation. Show less Policy Design and Implementation:- Spearheaded the strategic implementation and process design for the enhanced Home Caregiving Grant, aligning with the comprehensive action plans outlined in the White Paper on Singapore Women’s Development. The initiative aimed to offer increased recognition and robust support for caregivers.- Played a pivotal role in the Government's announcement to double the Home Caregiving Grant's monthly payout from $200 to $400 for lower-income households. This enhancement, scheduled for early 2023, aimed to provide additional financial support to caregivers, acknowledging their vital contributions to the community. Show less Policy and System Implementation Specialist | Government Long-Term Care Grants1. Policy Development and Implementation Oversight- Project team member for the implementation of pivotal Government long-term care grant schemes, including CareShield Life, MediSave Care in October 2020, and the transfer of ElderShield from private insurers to the Government in November 2021 as well as the launch the CareShield Life cohort for individuals born in 1979 or earlier, overseeing the strategic and logistical aspects.- Acted as the Secretariat for meetings with the Ministry of Health (MOH), responsible for documenting key decisions and co-developing Implementation Documents in collaboration with MOH and CPFB, ensuring seamless administration of the new Grant schemes.- Developed comprehensive policy frameworks, crafting workflows and high-level processes addressing disability levels, mental capacity checks, authorisation matrix for mentally incapacitated individuals, survivorship and citizenship checks, means testing, appeals for payouts, underwriting for CareShield Life, and managing disbursement-related matters for various AIC-administered grants.2. System Design and Implementation Facilitation- Collaborated with external and internal stakeholders to design the system for the new schemes, focusing on formulating seamless scheme applications via the system.- Translated intricate policy processes into system automation designs, working closely with IT partners to develop the new IT system, "AIC eServices for Financing Schemes," utilizing Agile methodology for efficient scheme application, processing, and payouts.- Led the gathering of functional requirements, reviewed system design specifications, and developed test cases for the new system implementation, particularly focusing on modules related to underwriting and processing disability assessments. Show less

  • Assistant Manager (Policy & Analytics), Grants Division

    Jul 2022 - now

  • Senior Executive (Policy & Analytics), Grants Division

    Feb 2022 - Jun 2022

  • Senior Executive (Policy, Process & Development), Grants Division

    May 2020 - Jan 2022