Experience

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  Delta medical

  May 2007 - Apr 2022

  Brand ManagerBrands: BioGaia (BioGaia AB, Sweden), Bronchostop (Kwizda Pharma, Austria), Efferalgan (UPSA, France), Normase (Molteni, Italy), Bulardi Max (SCHONEN), Admetin (SCHONEN)AchievementsBioGaia BioGaia brand #5 in company turnover BioGaia #1 in prescriptions among otolaryngologists, neonatologists, allergists, dentists BioGaia #1 in medical promotion among pediatricians, otolaryngologists, neonatologists, dentists BioGaia kept 5th position in Value among more than140 probiotical competitors (2013-2022)Bronchostop Successful development and implementation of new marketing strategy 2020-2022 (without TV-ad) Bronchostop - became profitable after 2 years of negative P&L. GR of sales +15% in 2021 vs 2020Bulardi Max Successful rebranding, development and implementation of new marketing strategy 2020-2022 GR of sales +73% in Value and 60% Volume (2021 vs 2020)Responsibilities: developing of brands strategies, tactics and objectives, positioning and their implementation Sales management• Development and implementation of marketing strategy • Analysis, forecasting and planning of sales• Promotional budgeting planning and accounting• Analysis of the pharmaceutical market, advertising and marketing activities.• Preparing reports on brand KPI’s and market dynamics, results of ongoing strategies, sales and conducting regular business reviews with senior leadership• Content development and texts’ creation for internet communications on products websites, medical portals etc.Clients• Searching and development of KOLs• Developing and organizing workshops, meetings, conferences and other events for HCP• Coordination of work with distributors and pharmacy chains• Search, coordination and control of marketing contractors Field force team• Drafting and implementation of the marketing and promotion plan• Preparing and delivering education programs and informational materials• Trainings, conduct and analysis of double visits Show less Regional Manager of Pediatric department. Central region (Kiev, Chernigov, Cherkassy, Vinnitsa) Brands: BioGaia (BioGaia AB, Sweden), Humer (URGO Lab., France), Sudocrem (Forest Lab, Ireland), Infacol (Forest Tosara Ltd., GB), Tantum Verde (Angellini Fr., Italy), Efferalgan (UPSA, France), Broncho Vaxom (OM Pharma, Switzerland), (Normase (Molteni, Italy), Admetin (SCHONEN)My achievements- Recruitment, retention and development of a stable team of 12 persons- Sales in the region have the highest market share of the Business Unit sales - 30%- Effective communications with TOP 20 networks and 15 KOLs have been established Show less Medical Representative of Pediatric departmentBrands: BioGaia (BioGaia AB, Sweden), Humer (URGO Lab., France), Sudocrem (Forest Lab, Ireland), Infacol (Forest Tosara Ltd., GB), Tantum Verde (Angellini Fr., Italy), Efferalgan (UPSA, France), Broncho Vaxom (OM Pharma, Switzerland), (Normase (Molteni, Italy), Admetin (SCHONEN)My achievements- The best Medical representative of the Business Unit in 2009- The highest share of sales among medical representatives of Business Units in Kyiv Show less

  • Brand Manager

    Apr 2013 - Apr 2022

  • Regional Sales Manager

    Feb 2012 - Apr 2013

  • Professional Medical Representative

    May 2007 - Feb 2012
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  Proxima research international

  Oct 2022 - Nov 2023

  Product director pharma retail / e-com

  IT Products for Pharmaceutical industry / E-commerceTasks and responsibilities• Development of the strategy, road maps, budgets of products (Apteki.ua, Compendium, Proxima Apteka, Pharmacy BI)• Development of products synergy proposals from the point of view of sales maximization and minimization expenses• Control and initiation of product group profit growth• Development of business proposals and cases for new product properties and development directions.• Planning, coordination and optimization of processes within the project group• Formation of cross-product teams for the development of integration solutions.• Interaction with the commercial team on competitive positioning and market development. Show less

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  Kusum group of companies

  Nov 2023 - now

  Marketing manager