Experience

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  Unique broadcasting incorporation(ustv)

  Jul 2008 - Jun 2012

  Tv reporter & anchor

  1. Broadcast hourly news, mainly responsible for morning news at 6am-7am and late-night news at 11pm-12pm. Interviews and news digging were daily routine, with 3 piece of news per day as the average, including political news, major incidents, exclusives and entertainment news.2. Produced a variety of special news reports, such as Taiwan’s presidential election, Taiwan’s political leaders (such as Tang Fei, Ma Ying-jeou and Chen Shui-bian etc), food safety, social hot issues and introspection on “8·8 Disaster ” etc.3. Interviewed celebrities from all walks of life, including Tsai Ing-wen (President of Taiwan), Lee Teng-hui and Ma Ying-jeou (both former President of Taiwan), Wu Den-yih, Lien Chan and Siew Wan-chang (all former Vice President of Taiwan), Eric Chu (Mayor of New Taipei City), 、Hau Lung-pin (former Mayor of Taipei), Su Tseng-chang (Chairman of the Democratic Progressive Party), Han Zheng (acting Communist Party Chief of Shanghai), Lien Sheng-wen (then-candidate for Mayor of Taipei), 、members of Legislative Yuan, Lin Chi-ling, Elephant Dee, Matilda Tao, Harlem Yu, Regine, Hu Gua, Jacky Wu, Fei Chang, Amber Kuo, Small Swallow, SHE, A Mei, Sammi Cheng, Stephanie and Wonder Girls. Show less

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  Wedoctor (微医集团)

  Jul 2012 - Nov 2015

  Senior marketing director

  As the Senior Marketing Director of WeDoctor, one of the top two medical internet companies in China, I manage a user base of 200 million. I am mainly responsible for user growth, BD traffic cooperation, content operations, and market branding. My key achievements include:Established the traffic operation department, improved departmental structure, set annual traffic quotas, and devised branding strategy.Achieved overall traffic promotion performance: MAU broke 10 million in half a year, upsurging 250%, and app daily UV increased by 428%.Ensured overall brand performance: brand search index remained top, with original brand rising 90% year-on-year on mobiles and new brand rising 312%.Promoted online traffic and branding: expanded cooperation with various app markets, maintaining the lowest app download and activation costs in the trade.Conducted traffic exchange and joint marketing: attracted traffic through full service access and joint marketing with major online brands and enterprises such as Weixin city services, QQ health, Alipay, 58.com, China Merchants Bank, Mi Yellow Pages, Amap, Shenma Search Engine, JingDong Pay, Samsung Smart Switch, 360 Phone Security, Dianping.com, and Bank of Jiangsu.Shaped brand matrix: formed brand matrix on social media, combining external channels and KOL resources to produce a content IP circle with original popular science, videos, online broadcasting, and TVCs.Led brand digital/social marketing: focused on hot issues to promote the brand through large-scale online H5 activities, expanding the top of the traffic funnel by attracting targeted traffic and orders.Conducted extensive PR marketing: promoted the company’s ranking as a unicorn with a value of $1.5 billion, ranking No.1 in the domestic medical field. Show less

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  Alibaba.com

  Dec 2015 - Jun 2017

  Idlefish cmo (senior marketing specialist )

  As the Chief Marketing Officer of Idlefish, managing a user base of 200 million, I am primarily responsible for user growth and market branding. My key achievements include:Conducted a surge of 10 million new users for the Idlefish app in a single month, achieving a 43% daily growth.Led a successful advertising campaign for Idlefish with a creative story. In collaboration with popular internet punster UID tcxpanda, an article titled "A Mysterious Buyer" went viral on WeChat, setting a brand WeChat index record of 23.39 million, 200 times above average, also breaking tcxpanda's own record. Additionally, the story garnered over 400 million related topics and 178,000 discussions on Weibo.Increased the monthly transaction amount by 108% to 7.5 billion yuan through product operations, including promoting renting, 3C digital, and women's clothing.Promoted new businesses by extending and sharing the imagination of economic business from goods, space to time, increasing the number of sellers and interactive user visits (UV). Show less

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  Zhejiang yinglai textile network technology co., ltd.

  Jul 2017 - Jan 2020

  Founder & ceo

  As the CEO of my first entrepreneurial venture in industrial internet, specializing in intelligent manufacturing for textiles and apparel, since October 2018, the platform has transformed into a clothing social e-commerce platform, leveraging big data and AI to empower source-intensive factories and promote industrial upgrades. Key developments include:Product 1.0: Increased the added value of textile and garment factory products by at least 10% and used big data to guide R&D design, transitioning from OEM to ODM.Product 2.0: Facilitated new product pre-purchase and shared designers to help factories obtain orders without inventory backlog, meeting the brand and factory demands for explosive designs and ODM, while increasing designers' free time.Product 3.0 (AI Apparel Designer's Explosive Design SaaS): Used big data and AI to meet designers' market-near needs, enabling personalized and intelligent explosive designs through big data empowerment.Representative Achievements:“Zhifangw” Supply Side Operation: Engaged with top 4,000 platforms and large-scale factories in the garment supply chain, achieving an annual GMV of 12 million.“Zhifangw Workshop” Social E-commerce Project: Grew to 200,000 users within 6 months, with a monthly GMV of 1.35 million and an average monthly increase of 500%, while the old customer repurchase rate reached 56%-57%. Show less

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  百度（baidu）

  Jan 2020 - Jan 2021

  Business department of product operations architect & cmo

  As an AI Product Operations Architect and CMO, I am mainly responsible for managing all teams facing C-end users, including user growth, product operations, user operations, market branding, and content operations. My key achievements include:User Growth, Conversion, and GMV: Developed a comprehensive search experience and service loop for medical aesthetic users, from demand stimulation to satisfaction. Helped Baidu Medical and Aesthetics Business Unit achieve a GMV of RMB 1.795 million during Double 11 (compared to zero last year), with the average daily orders in Chengdu on Double 11 increasing by 1723% to 104.User Operation and Activity: Assisted Baidu Medical Beauty Division with user stratification and refined operation push strategies. This included hierarchical recommendation pushes for ten user scenarios and collaborative products, increasing the open rate from 0.32% to 1.5%, a 368% increase.Content Operation: Formulated overall content operation strategy, planned the anti-aging channel for Baidu Medical Beauty Department to meet user needs. The anti-aging column video station achieved a 54% CTR, covering skin beauty, anti-aging, wrinkle-lifting, and face-lifting projects, with 100k+ views on-site and 1.36M views off-site (distributed via Toutiao, Penguin, Baijia, iQiyi, Sohu, Dayu, Meipai, Mango, Weibo, and Douyin).Market Brand: Helped Baidu Medical Beauty Division with brand communication strategy, strengthening user awareness. Total outdoor exposure reached 160 million+, with the Baidu Index in Chengdu increasing by over 100 times. Show less

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  Gogotalk pte. ltd.

  Jun 2021 - now

  Founder＆ ceo

  In my second venture, as n founder and CEO, we have created the world's first pet solution company using a multimodal AI model integrating computer vision (CV) and automatic speech recognition (ASR). We plan to establish Taiwan as our Asia-Pacific operations center and data headquarters. Our achievements so far include:Over 50,000 pet owners as usersFeatured by numerous authoritative international media and won major startup competition awardsRanked 5th in the WeChat Mini Program "Pets" category (based on user engagement and activity)Ranked 2nd in the WeChat Mini Program "Cat Translator" category (based on user engagement and activity) Show less

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  Gogotalk. ltd.

  Oct 2022 - now

  Founder& ceo

  In my second venture, as n founder and CEO, we have created the world's first pet solution company using a multimodal AI model integrating computer vision (CV) and automatic speech recognition (ASR). We plan to establish Taiwan as our Asia-Pacific operations center and data headquarters. Our achievements so far include:Over 50,000 pet owners as usersFeatured by numerous authoritative international media and won major startup competition awardsRanked 5th in the WeChat Mini Program "Pets" category (based on user engagement and activity)Ranked 2nd in the WeChat Mini Program "Cat Translator" category (based on user engagement and activity) Show less