Leo Ornelas

Experience

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  Red Bull

  May 2011 - May 2013

  Student Brand Manager (SBM)

  SBM at University of Brasília • Identified trends inside the university and used them to develop strategies that matched Red Bull’s creative targets and marketing goals.• Produced and assisted with events, including Red Bull X-Fighters, Red Bull Flugtag, Red Bull Soapbox, Red Bull Racing Can, Red Bull Paper Wings, Red Bull Music Academy and Red Bull BC One

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  Centro Acadêmico de Economia da Universidade de Brasília

  Jan 2012 - Jan 2013

  President
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  Red Bull

  Jul 2013 - Apr 2017

  - Responsible for developing and executing Marketing strategy in the region.- Marketing innovation: Developed, owned, and executed new ideas that were locally relevant complementing the activation of global and national initiatives.- Premium appeal and executional excellence: created and supported key events, scenes, and marketing opportunities that reflected the Red Bull brand values.- Organizational capabilities and team management: sourced, hired and managed 4 Wings Team members and 5 SBMs (youth management experience).- Maintained healthy relationships with key players (opinion leaders) in the region by being a top-notch networker and integrating them with the World of Red Bull. Show less - Responsible for developing and executing events strategy in the region.- Project leader/responsible for all named events in the North & Middle East region (+3MM budget): • Red Bull Music Academy (Feb 2015). • Red Bull Thre3Style (Jun 2015). • Stock Car - Red Bull Energy Truck activations (May and Sep 2015) • Red Bull Soapbox (Sep 2015) • Red Bull Athletes' activations (2015). • Wings for Life World Run (May 2015). - Integrate the brand with 3rd party events and execute with excellence all Red Bull activations. (Ex: Monstar Games, X-Terra, Na Praia, Picnik, Bananada, Se Rasgum, Vaca Amarela).- Maintain healthy relationships with stakeholders in the region by being a top-notch networker and integrating them with the World of Red Bull. Show less

  • Field Marketing Specialist

    Jan 2016 - Apr 2017

  • Field Event Specialist

    May 2015 - Jan 2016

  • Musketeer

    Jul 2013 - May 2015
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  Manifesto Coworking

  Apr 2017 - now

  Fundador

  - Founder.- Responsible for planning and executing the business strategy from scratch, from 0 to R$1MM/year revenue.- Set and analyze business KPIs. - Created the system (google sheets) that automatically runs all financial & business data. - Develop and implement integrated marketing campaigns across all audiences including online, offline, digital & social.- Develop and implement strategies to grow the Community - from 0 to +7000 people impacted over 5 years.- Planned, executed, and facilitated 2 Community Management workshops with +55 students. - Planned and executed +34 workshops (with different matters of interest). - Be the strategic voice of the brand and develop a relationship with stakeholders from the city (e.g., Red Bull, Ambev, Banco do Brasil, Avaaz). Show less

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  Macro

  Mar 2022 - Aug 2022

  Community Manager

  Macro is a Web3 company focused on Smart Contracts auditing and Solidity fellowship.https://0xmacro.com/- Community support (events & news announcements, Discord moderation, Twitter replies and interactions, YouTube replies and interactions) - Responsible for planning and executing the social media strategy on Twitter & YouTube.- Managing, refining, and posting branded content across multi-channel.- Setting and tracking social media & community KPIs.

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  Profy

  Jun 2023 - now

  CGO / CMO

  As the Chief Growth Officer (CGO) and Chief Marketing Officer (CMO) at Profy, I am responsible for driving the company's growth and marketing strategies in the AI EdTech sector. My key responsibilities include:⚡️ Growth Strategy Development: Crafting and implementing comprehensive growth strategies to expand Profy's market presence and increase revenue.⚡️ Marketing Leadership: Leading the marketing team to develop and execute innovative marketing campaigns that enhance brand visibility and engagement.⚡️ Product Innovation: Collaborating with the product development team to ensure our AI-driven educational solutions meet market needs and educational standards.⚡️ Customer Acquisition & Retention: Designing and executing strategies to attract new customers and retain existing ones, focusing on delivering exceptional value and customer satisfaction.⚡️ Partnerships & Collaborations: Building and nurturing strategic partnerships with educational institutions, technology providers, and other key stakeholders to drive mutual growth.⚡️ Data-Driven Decision Making: Utilizing data analytics to inform and optimize marketing and growth initiatives, ensuring maximum ROI.⚡️ Team Development: Mentoring and developing the marketing and sales teams to foster a culture of excellence and continuous improvement.At Profy, we are committed to leveraging artificial intelligence to empower teachers, providing high-quality, personalized educational activities that enhance the learning experience and adhere to the guidelines of the Brazilian National Common Curricular Base (BNCC). Show less