Experience

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  The thoughtful education press / silver strong and associates

  Jun 2002 - Sept 2003

  Office manager

  • Liaised with publishing companies and writers re: schedules, proofs, quotes, etc.• Edited & produced content for materials and publications (books, advertising releases, etc.).• Arranged transport/hotels/venue arrangements for consultants.

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  The thoughtful education press / silver strong and associates

  May 2004 - Sept 2005

  Editorial/consultant assistant

  • Liaised with publishing companies and writers re: schedules, proofs, quotes, etc.• Edited & produced content for materials and publications (books, advertising releases, etc.).• Arranged transport/hotels/venue arrangements for consultants.

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  Penn state university, division of undergraduate studies

  Jan 2005 - May 2005

  Publications intern
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  Kyoto prefecture board of education

  Jul 2005 - Jul 2010

  Assistant english teacher

  • Team-taught high school classes for a variety of levels.• Planned lessons & created custom materials.

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  Merchiston publishing

  Jan 2011 - Aug 2011

  Webmaster, contributing editor

  • In charge of all aspects of website, including layout, graphics, organization, editing content, etc.• Site available at http://boywhonevergrewup.wordpress.com• Sourced and prepared manuscript; edited content and proofs in preparation for printing

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  Estate of neil m. gunn

  Jul 2011 - Sept 2011

  Contracts assistant

  • Provided summaries of ebook market and production, status updates for backlist items.• Researched the contractual status of all works with the aim of making them available as ebooks.• Organized the legal status of all works by Neil M. Gunn, including all rights and terms.• Scanned, organized, and updated contracts for rights (publishing, movie, etc.).

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  Anthem press

  Mar 2012 - May 2012

  Intern

  • Updated website, internal databases with marketing data.• Edited, formatted, researched, and proofed forthcoming books.

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  Oxford university press

  Nov 2012 - Nov 2013

  Project administrator, gls

  • Managed all aspects of 20 complex XML dictionary data conversion projects, including data issues.• Designed & instituted tracking procedures using Mantis BT; trained team in new workflows.• Responsible for post-contract communications with content owners & managing freelancers.• Created new workflows to establish GLS procedures, created documentation.• Founding member of OLE initiative; establishing new business operations & legal framework.

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  Silver strong & associates | thoughtful education press

  Jan 2015 - Feb 2018

  Marketing coordinator

  • Planned & executed all marketing activities for an educational publishing house specializing in practical, research-based resources for the K-12 market.• Maintained marketing channels: emails, social media, press releases, influencer collaboration, special promotions, webinars, flyers, catalogs, white papers, microsites, website updates, video, etc.• Improved performance of emails, social media channels, & webinars. Email open rate +3% (average); Twitter followers +43%; webinar attendance +300% (average).• Produced and released all necessary marketing materials, including copy, graphics, design, social media posts, Google Ad campaigns, emails, video, webinars, websites, flyers, brochures, press releases, & white papers; track ROI, etc.• Collaborated with editorial department for layout, design, editing, and copy editing books, presentations, workshop materials, reports, etc. Show less

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  Macmillan learning

  May 2018 - Dec 2021

  • Support large scale marketing operations projects such as platform migrations, redesign, and optimization projects.• First line of technical support for Marketo End Users on issues such as email test sends including QAing HTML and text emails, send list parameters, and other key elements across programs, discipline teams, and departments.• Support Marketing Ops team with execution and ongoing maintenance of initiatives including email, engagement, operational and event programs within Marketo.• Implement and enforce best practices for programs such as customer acquisition and lead generation.• Assemble and analyze key metrics and reports to share with appropriate departments and stakeholders to improve marketing programs and processes.• Manage logistics to implement and optimize marketing programs, ensuring maintenance of Marketo folders, programs, and assets, and data integrity.• Support team in the creation and maintenance of Marketo programs (email, operational, engagement, and event programs) for acquisition and lead generation programs. Show less • Lead campaign strategy conversations and developed tactics to reach our audiences (instructors, students, administrators, etc.).• Managed multiple campaigns across channels from planning through execution.• Translated campaign strategy, goals, and requirements into effective and efficient Marketo programs with an eye toward automation.• Applied a technical understanding of Marketo to build, QA, and maintain email, event, acquisition, engagement, other programs in Marketo.• Created content for social media, paid ads, email, newsletters, community and other channels.• Provided insights on campaign performance, as well as recommendations for testing and optimization across channels.• Maintained marketing content on community, websites, and landing pages. Show less

  • Marketing Operations Associate

    Nov 2019 - Dec 2021

  • Email Marketing Associate

    May 2018 - Nov 2019
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  Datadog

  Nov 2021 - now

  Marketing operations associate