Experience

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  Boxhead plastics

  Aug 2023 - Oct 2023

  Sales and marketing

  Customer Relationship Management (CRM) on HubSpot:• Uploaded list of companies and contacts who are existing and potential customers from Microsoft Excel to intricately understand the nature of customer and prospect relationships.• Set up a sales pipeline to identify which deal stage each prospect, lead and customer is and how to best approach them.• Helped train the founder, Bec Healy, and the sales team on how to use HubSpot properly.Pay-Per-Click (PPC) Advertising on Google Ads:• Set up two campaigns for the two-part business segment of Boxhead Plastics - one for plastic bumper recycling services and another for Naiteev (products made out of recycled plastic)• Responsible for training the marketing team regarding the best practices on setting up campaigns, ad groups and ads.• Constantly optimising campaigns for best results. Show less

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  Navicosoft

  Oct 2023 - Jan 2024

  Seo content writer

  o Content Writing: Produced 1,200+ word articles for NavicoSoft marketing agency and its client, Car Rent Melbourne.o Technology and Tools: Employed Grammarly and Yoast SEO to optimize articles for search engines.

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  Hermosa athletica

  Nov 2023 - Feb 2024

  Marketing assistant

  Conversion-Rate-Optimisation (CRO):• Redesigned and optimised the home, collection and product pages to include all necessary details for visitors to make a purchase• Integrated trust signals in form of text such as customer testimonials, TrustPilot reviews and visual proof such as a ‘featured by’ section and customer spotlight.• Optimised the store to be mobile-friendly.• Improved page speed from 45 to 75 • Integrated complementary upsells and free express shipping over $150 to increase AOVEmail marketing:• Set up automated email flows such as the welcome flow, abandoned cart flow, etc.• Sent transactional-objective emails to list.• Increased the size of email list through pop-ups and integrated email forms.Copywriting:• Conducted 3 and 4-star review mining of larger competitors’ products to identify customer pain points and gains.• Manually created product descriptions outlining Customer-Jobs-To-Be-Done, core features and product description.• Integrated verbiage specific to the target audience to craft messaging that resonates.• Outlined USP’s of products and collections on the home and collection pages. • Extended the money-back guarantee from 30 days to 60 days.Search-Engine-Optimisation (SEO):• Updated alt tags for all product images• Conducted keyword research using Google Keyword Planner and integrated relevant, high-volume, low-competition keywords in product titles and descriptions• Created meta titles and meta descriptions • Indexed the website on Google Search Console• Published maternity-related articles on the website’s blog.Social media marketing:• Altered social media posting strategy from stock images to UGC content -> increased engagement.• Increased external link taps (traffic) to website from 24 to 125 within one week.• Increased profile impressions/reach from 1,100 to 2,500 Show less

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  Furnituremaxi

  Mar 2024 - May 2024

  Media buyer
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  Ante studio

  Apr 2024 - now

  Research

  A boutique performance design agency creating digital assets for e-commerce brands.Most recently happytape.co & dougos.coWe specialise in: • High Converting Landing Pages (CRO) • Bold Ad Creative • Shopify/Replo Buildshttps://tally.so/r/nr6EqN