
Timeline
About me
Senior Creative Resource Manager | Marketing/Advertising
Education
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Baruch college, city university of new york (cuny)
2006 - 2010Marketing/advertising marketing
City university of new york-baruch college
2006 - 2010Bba marketing, advertising, graphic designActivities and Societies: Employee at the Baruch College A.R.C
Experience

Rapp
Jun 2011 - Feb 2017-Maintained a vacation calendar to ensure projects were sufficiently covered -Updated Resource sheets with Creative vacations to ensure Project Management was aware of possible resource issues -Responsible for taking notes in all relevant meetings-Responsible for setting up official briefings, WIPs, Internal meetings and OK to sets throughout projects-Routed Job Jackets through Client Services, Creative Development, Proofreading & Studio -Monitored workflow within the Creative Development phase to ensure deadlines were met-Liaison between Client Services and Creative on client feedback and requirements-Contributed to making decisions about resourcing issues -Reviewed Creative portfolios with relevant Creative Directors on candidates for Full Time or Freelance positions-Contacted potential candidates to gauge interest-Set up all incoming creative department interviews-Worked with Client Services on timing/deadlines for incoming projects-Handled Ad Hoc Creative Requests from RAPP Corporate or Marketing-All other needs expressed by the Creative Services Manager/ Senior Manager Show less -Provided excellent administrative assistance to upwards of 4 senior members of the Creative Department-Managed the calendars, travel, expenses and other miscellaneous needs of the ECD, GCD and CDs at RAPP-Served as a conduit between the department and the ECD, GCD and CDs-Managed a vacation calendar to ensure there were no conflicts between employees with certain skill sets and incoming projects-Ensured Project Management was notified about upcoming creative department vacations-Handled issues within the Creative Department - HR issues, facility issues etc-Took charge of updating the org chart for the department Show less
Creative Resource Management Coordinator
May 2014 - Feb 2017Creative Coordinator
Jan 2013 - May 2014Receptionist
Jun 2011 - Jan 2013

Fcb health
Mar 2017 - Sept 2017Awards coordinator-Worked directly with CCO and GCDs, selecting award shows to enter and category selections-Created a new system of planning and scheduling gathering of entry materials and write-ups to -increase efficiency, limit errors in submissions and bring down costs by avoiding late/extension fees -Worked closely with award show staff, to get extensions/exceptions etc -Submitted upward of 120 entries to Cannes Lions, which included packaging of physical materials for judging, perfectly and on time -Submitted between 50-100 entries in smaller shows such as the One Club, D&AD, MM&M and Effies -Liaised closely with Finance to submit expenses incurred while completing submissions, which averaged in the tens of thousands, to ensure all costs were reconciled accurately Show less

Vaynermedia
Oct 2017 - Apr 2020- Oversaw a team of over 60 full-time employees alongside all in-house Creative freelancers.- Collaborated closely with creative leads to ensure optimal staffing for project execution.- Managed the approval, documentation, and communication of creative time-off requests to ensure transparency and alignment among all stakeholders.- Proactively orchestrated vacation coverage strategies to mitigate project risks.- Established a transparent and streamlined approach to collaborate with Project Management teams regarding staffing requirements.- Facilitated weekly resource meetings to communicate updates, address coverage concerns, and provide insights on potential challenges.- Prioritized the career development of creatives by maintaining an evolving matrix detailing industry experience, strengths, weaknesses, hidden talents, and career aspirations.- Adjusted task priorities and allocated additional resources as necessary to support pitch-related initiatives.- Maintained meticulous oversight to achieve nearly 100% utilization rates and prevent burnout.- Monitored team morale by conducting regular check-ins with both individuals and leads to identify and address any issues or dissatisfaction, thereby enhancing overall employee satisfaction and retention.- Leveraged personal network to recruit freelance talent and managed the entire freelance process from financial approval to contract creation and invoice approval to ensure adherence to budgets. Show less - Collaborated closely with the Director of Creative Architecture to anticipate and address upcoming project requirements.- Partnered meticulously with creative leads to strategically allocate resources, ensuring projects were staffed with the right talent for exceptional outcomes.- Verified the accuracy and approval of all briefs by Creative Directors prior to project commencement.- Managed an out-of-office calendar to ensure seamless coverage during absences.- Established and maintained a curated Rolodex of freelancers, providing access to top-tier talent when needed. Show less
Resource Manager
Dec 2018 - Apr 2020Creative Coordinator
Oct 2017 - Dec 2018

Ddb health
Jun 2020 - Jun 2021Creative resource manager- Spearheaded the establishment of the Creative Resource Management role at DDB Health, serving as its inaugural department head.- Implemented an efficient Creative Resource management process, resulting in notable improvements in resource utilization.- Developed and maintained an organizational chart for the Creative department, providing an accurate representation of staffing allocations across all client brands.- Oversaw the management of Creative Freelancers, ensuring adherence to billing guidelines and preventing overbilling.- Managed staffing requirements utilizing Smartsheet via Cognos, maintaining an optimal scope-to-staff ratio.- Conducted weekly Resource Meetings with Creative Leads and Project Managers to assess ongoing and upcoming projects, guaranteeing appropriate staffing levels.- Facilitated weekly one-on-one meetings with all Creative Staff, particularly during the height of remote work, to monitor and enhance team morale.- Submitted agency award entries promptly and accurately, contributing to the agency's recognition and reputation. Show less

Formerly known as
Jun 2021 - Feb 2023Senior creative resource manager- Managed a team consisting of over 130 full-time creatives in addition to approximately 20 freelancers.- Spearheaded and launched process improvements aimed at mitigating oversights and optimizing departmental efficiency.- Engaged in collaborative efforts with the Chief Creative Officer and Finance department to ensure alignment between staffing and prevailing project scope and requirements.

We are social
Feb 2023 - May 2024Senior resource manager- Managed a team comprised of 40 full-time Creative professionals in addition to all agency Freelancers to optimize utilization.- Collaborated closely with the Finance department to synchronize staffing efforts with prevailing project scopes and requirements.- Strategically delegated tasks to talent, prioritizing project efficiency and efficacy.- Conducted weekly meetings with Project Management, Account Management and Creative Leads to evaluate project progress, address scope modifications, bandwidth limitations, and other relevant considerations.- Oversaw the entirety of the freelance process, from candidate assessment to the facilitation of onboarding, financial tracking and offboarding procedures.- Managed the Creative Department to minimize burnout and reduce turnover. Show less

Game seven agency
Sept 2024 - nowSenior resource manager
Licenses & Certifications
- View certificate

Inclusive mindset
LinkedinMay 2021 - View certificate

Interpersonal communication
LinkedinSept 2020
Volunteer Experience
Volunteer
Issued by TTSPCA on Jan 1996
Associated with Nas Rookwood
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