
Timeline
About me
General Manager | Regional Sales Leader | Driving Growth & Strategy
Education

University of south wales
2018 - 2022Masters in business administration - mba strategic management
Egerton university
2007 - 2012Bsc. instrumentation and control engineering.webp)
Strathmore business school (sbs)
2022 - 2022Finance for non-finance managers programmeTopics Covered:Introduction to Finance & Accounting ConceptsIntroduction to, and preparation of budgetsIntroduction to Financial ManagementFinancial Management DecisionsAnalysis of Financial StatementsWorking Capital ManagementVariance AnalysisInternal Controls
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Strathmore business school (sbs)
2022 - 2022Finance for non-finance managers programme accounting and financeTopics Covered:Introduction to Finance & Accounting ConceptsIntroduction to, and preparation of budgetsIntroduction to Financial ManagementFinancial Management DecisionsAnalysis of Financial StatementsWorking Capital ManagementVariance AnalysisInternal Controls
Experience
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Communications authority of kenya (ca)
Apr 2011 - Sept 2011Industrial engineering internFormerly Communications Commissions of Kenya (CCK)Responsibilities:-•Radio frequency planning•Processing of application for radio licenses•Radio frequency spectrum monitoring•Radiofrequency surveillance for assigned frequencies•Inspection of radio installation•Resolution of harmful electromagnetic interferences

Davis & shirtliff
Mar 2013 - Mar 2014Technical sales engineerIn this role, I was tasked with driving territory sales revenues, identifying new sales leads, and spearheading cost-effective marketing that enhanced customer experience. Exploited untapped emerging markets and exponentially grew client accounts by aggressive prospecting.Strategic Impact Snapshot:Promoted to assistant branch manager within 6 months of hiring to manage a new branch in Meru and grow sales from scratch. Opened 4+ markets across the Meru region by recruiting 6 stockists, leading to business growth.•Record-Setting Sales: Triggered >Ksh. 2M growth in monthly sales in 4 months, the very first sales for the new branch.•Revenue Target Breaking: Exceeded set sales targets within the territory by deploying route-to-market strategies that led to consistent penetration amidst cutthroat competition.•Customer Satisfaction: Bolstered customer satisfaction and client retention rates by forging long-term relationships across accounts. •Deal Negotiation & Closing: Steered strategic sales growth and drove win-win negotiations on contract renewal from year to year (i.e., price increases and stock agreements) to increase revenue growth of the organization. Show less

Bamburi cement plc
Mar 2014 - Apr 2019Key accounts business development managerIn this role, I drove sales initiatives and services to break sales and market share targets set for contractors and institutional customers. Steered business development, managed sales cycle, and strengthened customer loyalty by ensuring efficient client services. Monitored cash flow within customers’ accounts to achieve collection targets and minimize risk of loss.Strategic Impact Snapshot:Headhunted to drive growth of a new key accounts department having less than 10 customers and grew the number to 112 by 2019. Set foundation to spike revenue and grow portfolio, resulting in 50% active accounts during tenure.•Sales Growth: Generated double-digit growth and far exceeded sales quota by deploying exceptional marketing strategies that led to increase of cement sales from 4,000 tons per month to 12,000-15,000 tons of cement monthly within 5 years.•Ksh. 120M Revenue Increase: Powered revenue growth from Ksh. 40M to Ksh. 120M per month while managing key accounts through implementation of business development strategy.•Business Development: Expanded business returns from infrastructure projects to building and precast segments, resulting in growth in company’s presence and total volume of business.•Key Account Growth: Attained 15% growth in major key accounts while managing various business segments by deploying aggressive marketing strategy, active prospecting, and value proposition quantification.•Customer Relationship Management: Built solid business relations with customers, resulting in 10% increase in referral rate and repeat businesses.•Sales Expansion: Skyrocketed significant sales growth of 20-25% YoY on average by creating and implementing strategic sales and marketing plans. •Industry Recognition: Selected to serve as a sales trainer within Lafarge MEA subsidiaries, educating, training and coaching sales teams, and represented the local commercial team in the group health and safety committee. Show less

Ishida europe ltd
Apr 2019 - Apr 2024Regional sales manager - east africaAt Ishida, I head regional sales strategy, country operations, business development, and cross-functional sales team to achieve revenue targets and increase market share within East & West Africa regions. .Strategic Impact Snapshot:Brought on board to set up a central hub for sales and service operations in Kenya. Started with 2 employees and grew the company to 7 staff (service engineers, sales manager, accountant, & admin). Skyrocketed sales revenue by optimizing route-to-market strategy, streamlining sales cycle, and scaling sales teams to smash set targets.•Rapid 6-Figure Sales Increase: including recruitment, onboarding, and expansion of customer base, as well as guiding sales team to exploit untapped business opportunities.•Turbo-Charged Revenue Growth: Grew after-sales revenue to six figures by introducing service contracts that optimized brand positioning, drove market penetration, and increased spare parts sales.•Business Development: Conceptualized new business segment growth strategy that led to opening of new markets (and growing) in 5+ countries (Tanzania, Zanzibar, Ethiopia, Sudan, and Ghana); hence increasing market share. •Record-Setting Sales: Smashing quarterly and annual territory sales targets through effective sales leadership.•Aggressive Marketing: Envisioning and implementing marketing strategy for central UK-based marketing team through understanding customer segments, competition, and internal strengths; driving market penetration. •Stakeholder Collaboration: Influencing stakeholders on development of business strategy through engagements.•Service Operations Excellence: Architecting and articulating strategic service roadmaps, and preparing tenders and quotations for individual machines and turnkey projects. Show less

Bühler group
May 2024 - nowCountry manager, uganda, rwanda, burundi and south sudanIn this position, I am responsible for leading and managing the organization, driving business growth, and developing our team. Additionally, I hold full P&L responsibility for these territories, ensuring the financial health and operational success of our regional operations.
Licenses & Certifications

Customer experience management academy
HolcimJan 2016
Train-the-trainer program - sales trainer (negotiating customer value)
HolcimJan 2019
Certified coach
International coaching federationMay 2024
Competitive selling skills
Marcus evans groupJan 2016
Certificate of achievement - sales trainer (sales essentials)
ImpartaJan 2017
Honors & Awards
- Awarded to David Mulwa MutuaOutstanding employee - 2017 Awarded the Certificate of Recognition for being an outstanding employee during the Bamburi 2017 Staff Awards
- Awarded to David Mulwa MutuaCertificate of Collaboration & Teamwork - 2016 Recognized and appreciated for demonstrating Collaboration & Teamwork
- Awarded to David Mulwa MutuaCertificate of Achievement - Being certified as an Internal Sales Trainer for MEA (the Middle East & Africa) region.
Volunteer Experience
Advisory Board Member
Issued by Spark Empower Mentorship Program on Oct 2023
Associated with David Mulwa MutuaFounder
Issued by The Sales Tribe on Mar 2022
Associated with David Mulwa Mutua
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