
Timeline
About me
General Manager | Sales & Marketing | Digital Market Researcher | Scaling Businesses The Smart Way
Education

University of santo tomas
2000 - 2004Bachelor of science hotel & restaurant managementCum Laude

University of santo tomas
2000 - 2004Bachelor's degree hotel and restaurant management cum laude graduate
Experience

Binondo suites manila
Apr 2004 - Jul 2005Accounts assistant• Saturated Binondo, Sta. Cruz and Tondo area (Corporate and Travel Accounts).• Prepared reports on confirmed and anticipated bookings • Assisted in making corporate letters and contracts and in distributing them to clients.• Consulted newspapers and other resources to learn about contemplated conventions, fairs, exhibits and social functions to be featured in the monthly E-biz Newsletter.• Assisted the Sales and Marketing Officer with the daily operations of Business Center Parking and Lobby Shop. Show less

Waterfront manila pavilion
Aug 2005 - Feb 2006Sales manager• Covered Binondo, Sta. Cruz, Tondo, and CAMANAVA area.• Self-starter and demonstrated fast learning and adaptability skills in handling both rooms and banquet sales with minimal supervision• Prepared proposals, contracts, and other business related correspondences and accomplished detailed reports on time. • Facilitated and supervised functions (conventions, seminars and meetings – Live-in and Live-out events)• Broadened database by scouting for potential accounts and revived inactive accounts. • Performed competition checks and market / area analysis.• Helped analyze Business Plan and Strategies for the respective area.• Followed-up leads and continuously built rapport with clients. Show less

Century park hotel
Feb 2006 - Jan 2013• Assisted the Director of Sales on management and daily operations of the department.• Submitted to the Director of Sales detailed production reports, sales strategies and marketing plans that ensured attainment of sales goals and profitability.• Conducted evaluation and one-on-one assessment / review with account managers to build effective communication, to understand the training and development needed and provided insight for their sales activity and performance improvement. • Promoted the hotel by conducting effective sales calls and presentations to assigned area of responsibility (Pasay, Ermita, Paco, Port Area, and Intramuros).• Maintained contact with all clients in the market area to ensure high levels of client satisfaction. • Prepared proposals, RFPs, thank you letters and other correspondences• Conceptualized, formulated and undertook marketing activities for the hotel e.g. sales blitzes, Top Accounts Party, Preferred Partnership Program, etc. • Attended hotel socials and represented the hotel in social activities and meetings • Assisted Public Relations Department from time to time on entertaining key contacts.• Interacted and coordinated with all other departments on guest requirements and reservations. • Delegated authority and responsibility with accountability and follow-up. Show less • Made effective sales calls to assigned area of responsibility (Pasig, San Juan, Ermita, Paco, Port Area, Intramuros)• Consistently achieved strong record of outperforming sales quotas, developing new business and strengthening customer relationships for three consecutive years. • Spearheaded major Sales & Marketing Activities e.g. Top Accounts Parties, Preferred Partnership Parties, blitzes, etc. • Assisted immediate supervisors in training and coaching newly hired account managers.• Provided fast feedback to client queries and RFPs. • Submitted prescribed reports on time and participated in Marketing Plans and formulation of strategies.• Acted expeditiously on all pertinent incoming correspondence• Handled and addressed complaints involving corporate accounts either by letter or personal visits to clients• Organized coordination meetings with all concerned departments on guest / group requirements Show less
Senior Sales Account Manager
Jan 2011 - Jan 2013Corporate Sales Account Manager
Feb 2006 - Dec 2010

Sofitel philippine plaza manila
Jan 2013 - Oct 2013Sales manager• Directed solicitation calls on locally assigned accounts (Parañaque, Pasig, Mandaluyong and Eastwood), selling all hotel space and service from local corporate accounts, group bookings and banquets to achieve planned goals• Established regular sales contacts, by telephone, correspondence, personal visits or in-hotel service (entertainment) with assigned accounts as necessary • Closely observed matters pertaining to competition • Strategized each account and respective plans of action• Presented a summary of weekly sales itinerary to the Director of Sales & Marketing prior and after the week is completed• Prepared and submitted sales reports, planned itinerary, entertainment schedule, weekly expense and special reports• Prepared proposals / contracts (follow-up) for local corporate accounts• Handled Corporate Banquet functions by ensuring proper planning and implementation of the special function arrangement form• Closely coordinated with Catering & Convention Services and other Departments in arranging accommodations, services, special events for group business• Actively participated in industry opportunities for business Show less

Ramada manila central
Nov 2013 - Dec 2013Assistant director of sales• Assumed the responsibility of Director of Sales and Marketing • Reviewed market analysis and determine strategies, occupancy potential, rates desired and developed programs to ensure profitability of the hotel while meeting the client’s needs.• Oversees the coordination of various departments’ activities related to booked business to ensure customer satisfaction • Identified and controlled work relationships, areas of accountability and evaluates performances of the personnel assigned. • Ensured proper training of all Business Development Specialists and developed them for future advancement. • Prepared the budget for the upcoming year and ensured that the department operates within cost constraints. • Established rate goals based on marketing plan and overall objectives.• Negotiated with clients and surpassed past year’s revenue while satisfying client’s requirements.• Followed-up with Business Development Specialists on progress of groups booked, room night pick-up, catering coordination, etc. • Prepared reports as requested by the management to develop a more informative data base for improved management decision making and critical evaluation of work activities.• Implemented and maintained updated filing system reflecting all information of accounts Show less

Pan pacific manila
May 2014 - Apr 2016Sales team leader• Proactive in developing new business for the hotel and maintains strong customer relationships • Responsible for key accounts such as pharmaceutical companies, US Embassy, medical societies and other international accounts that are significant to the corporate and meetings segment• Conducts coaching, counseling and trainings of both corporate and travel sales associates to ensure delivery of their key performance objectives• Participates in daily department meetings, pre-convention meetings, trainings and other sales-related meetings as required.• Works with the sales team in improvising marketing strategies and tactical• Represents the hotel in tradeshows, events and industry meetings • Conducts market research for trends, competition and customers Show less

Scene stealer marketing communications
Oct 2016 - Aug 2017Project manager• Provided social media management to assigned accounts from content writing to monitoring of engagement.• Worked on events such as product launches and press conferences• Arranged interviews and meetings of key clients with media• Prepared and presented Marketing Plans to existing and potential clients

Arch consultancy and training
Sept 2017 - nowTeam lead trainer• Specializes in designing and facilitating programs for individuals, groups, and companies to achieve sustained growth and increase employee engagement.• Conducts Customer Service and Sales Trainings and facilitates Team Building programs. • Facilitate discussions with the client to elaborate on the areas of proposed improvements.• Define the problem concisely and hypothesize the proposed solution.• Consolidate the findings from the analysis and present solutions to the client. • Develop and present a plan to implement the recommended changes. Show less

Sqreem technologies
Feb 2021 - Feb 2022Digital market researcher* Collects data, run it through an algorithm and analyze data set according to client’s business objectives and requirements * Consolidates data output into actionable insights. Presents data story through dashboards. * Adheres to workflow and processes ensuring quality and accuracy of every output * An active member of Learning & Development Committee. * Facilitates Knowledge Sharing Events within the team and documentation of learning modules, trainings, and certifications * Plans, manages, and executes necessary actions to fulfill project objectives. * Leads projects and delivers tasks individually or with team members. Show less

Tivoli royale country club, inc.
Feb 2022 - nowGeneral manager
Licenses & Certifications
- View certificate

Google ads search certification
GoogleAug 2021 - View certificate

Google ads display certification
GoogleAug 2021
Honors & Awards
- Awarded to Cherryl Ann GoManager of the Year 2015 Pan Pacific Manila Dec 2015 For the excellent performance, active involvement in training and associate engagement activities, and for the significant contribution to the department and the hotel during the year.
- Awarded to Cherryl Ann GoNominee - Manager of the 4th Quarter 2015 Pan Pacific Manila Dec 2015 For the outstanding performance, active involvement in training and associate engagement activities, and for the significant contribution to the department during the fourth quarter.
- Awarded to Cherryl Ann GoManager of the 3rd Quarter 2015 Pan Pacific Manila Sep 2015 For the excellent performance, active involvement in training and associate engagement activities, and for the significant contribution to the department and the hotel during the third quarter.
- Awarded to Cherryl Ann GoNominee - Manager of the 3rd Quarter 2015 Pan Pacific Manila Sep 2015 For the outstanding performance, active involvement in training and associate engagement activities, and for the significant contribution to the department during the second quarter.
- Awarded to Cherryl Ann GoNominee - Manager of the 2nd Quarter 2015 Pan Pacific Manila Jul 2015 For the outstanding performance, active involvement in training and associate engagement activities, and for the significant contribution to the department during the second quarter.
- Awarded to Cherryl Ann GoSales & Marketing Department Smiley Nominee - Oct 2012
- Awarded to Cherryl Ann GoHonesty Awardee Century Park Hotel Mar 2011
- Awarded to Cherryl Ann GoFive (5) Years Service & Loyalty Awardee Century Park Hotel 2011
- Awarded to Cherryl Ann GoThird Quarter Quality Supervisor (2010) Century Park Hotel Sep 2010
- Awarded to Cherryl Ann GoHealth Incentive Awardee Century Park Hotel Dec 2008
- Awarded to Cherryl Ann GoSales & Marketing Department Smiley Nominee - Mar 2008
- Awarded to Cherryl Ann GoCum Laude University of Santo Tomas Mar 2004
Languages
- enEnglish
- fiFilipino
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