
Timeline
About me
Managing Director | Higher Education Leadership | Sales & Marketing | Product & Business Development | Organisational Cultural Creator
Education

University of wales, cardiff
1999 - 2003Master of business administration (mba)
Swiss hotel management school, switzerland
2008 - 2008Post graduate diploma in hotel management
University of the free state/universiteit van die vrystaat
1990 - 1994Bachelor of commerce (b.com.) business/managerial economics
University of the free state/universiteit van die vrystaat
1996 - 1998Bachelor of commerce (b.com.) (hons) strategic management
University of derby
2015 - 2017Master in education higher education/higher education administration
University of derby
2013 - 2014Post graduate certificate in higher education
Wine & spirit education trust
2021 - 2021Wset level ii sommelier
Experience

Tentyre - goodyear
Jun 1995 - Dec 2001Financial manager, branch manager, general manager• Promoted from Trainee Accountant to General Manager in 8 years.• Manage staff recruitment, development and performance appraisals.• Lead and manage a geographical area including Retail and Commercial business units, Warehouses, Sales, Marketing Manufacturing, Human Resources and Operations.• Responsible for value chain management.• Full Profit & Loss responsibility.• Develop geographical strategies to optimize growth and profitability.• Significantly increase of turnover and profitability.• Build and maintain strong relationships with major transport, farming, construction and mining role players in the industry. • Prepare financial statements, business activity reports and financial forecasting on regional level. Show less

Toyota industrial equipment
Feb 2002 - Jul 2003General manager• Develop long-term and short-term strategic plans and objectives - Driving business development• Responsible for a variety of Projects, such as online marketing and new facility planning, development and implementation. • Direct all facets of the business including, New Equipment and Parts Sales, leasing, maintenance and service contracts, Aftermarket and Technical support, Marketing, Human Resources and Operations.• Optimize new equipment and parts sales, resulting in turnover growth.• Managing staff recruitment, development and performance appraisals• Develop an effective training programme for technical staff.• Implement and coordinate staff satisfaction surveys.• Implement change management strategies, including restructuring of the departments, with increased productivity and efficiency outcomes.• Responsible for Profit & Loss and Asset management. Show less

Babcock equipment co - volvo
Sept 2003 - Dec 2008Regional manager – dealer principal• Expand profitability and market share across Africa.• Lead and manage all facets of the business including, New Equipment and Parts Sales, maintenance and service contracts, Aftermarket and Technical support, Marketing, Human Resources and Operations.• Increase turnover by selling a multitude of equipment to major role players in the industry.• Generated equipment parts and services sales through effective sales and technical teams.• Develop and direct innovative after-market customer support programmes• Build strong relationships with major construction and mining key role players in the industry. • Develop a strong team to support and achieve the set goals and objectives. • Manage staff recruitment, development and performance appraisals.• Actively acquire and new customers through creativity and service.• Effectively implement an on-site technicians concept.• Successfully introduce a Full Maintenance Lease programme to the Industry.• Implement and coordinate customer satisfaction surveys. Show less

Hôtel palafitte *****
Sept 2008 - Jul 2009Night auditor• Full responsibility of hotel and guests during night shift.• Balance Accounting systems and prepared financial reports.• Efficiently check in and out guests and prepare room service requests.• Restaurant and bar cash control.• Manage customer complaints.

Swiss education group
Sept 2009 - Apr 2021OverviewThe Executive Director of Product & Marketing Development is responsible for planning, development and implementation of Product & Marketing strategies for Swiss Education Group and its multiple brands. Product DevelopmentCollaborate with key stakeholders (partners, agents, recruitment team, school leadership, etc) to uncover market insightsDevelop, maintain and update brand USP’s in cooperation with business stakeholders.Deliver product concepts and outlines, pricing strategies and product positioning to target customers segments in conjunction with academic & operations leadershipPerform rigorous testing of products with the sales team and external / internal customer focus groups.Lead successful product initiatives end to endFacilitate endorsement of products with industry partnerships to enhance commercial viability.Generate products and marketing strategies for B2B and B2C Marketing DevelopmentCreate marketing plans by engaging key stakeholders in regular planning meetings to determine programs, activities, and marketing assets to achieve business and revenue objectives.Ensure effective marketing execution to support recruitment teams in ensuring well-coordinated, customer and market focused outcomesProduce marketing materials – websites, brochures, corporate presentations, press kits, etcOversee effective Omni-channel lead generation from digital and organic marketing campaignsStrengthen the connectivity & effective communication between key stakeholders and different branded schoolsOversee editorial direction, design, production and distribution of all Group publications, online and offlineTeam development to enhance performance end effectivenessDefine customer journey to improve touch points and lead nurturingSet, implement and measure regional and global KPI’s Launch and marketing products effectively within educational luxury industry Show less • Direct all facets of the business including, Academic Programmes, Brand Management, Public Relations, Sales & Marketing, Human Resources and Operations.• Design, develop, and deliver Learning & Development Programmes• Develop strategies to maintain and improve technology enhanced training and learning• Manage and design Individual and Career Development Programmes• Lead and coordinate strategic planning• Deliver quality assurance.• Develop and maintain Global Industry and Academic collaborative partnerships.• Market and run public relation campaigns both in Switzerland and abroad with the Government and the Industry.• Workflow planning, by scheduling courses and implement staffing to maximize productivity and efficiency.• Design and develop academic programmes & curriculum.• Identify new talent and develop staff strategies to increase retention alongside 360 performance appraisals.• Set budgets, analyze financial results, develop and implement strategies to achieve profit goals.• Manage and promote Global Alumni relationships.• Map programmes and curriculums to build and set direct entry agreements with international schools and universities.• Mentor and coach staff and students to achieve goals and objectives.• Create a personal development programme for individual students.• Develop research strategies and capstone projects.• Lecturing Small Business Development, Leadership and Human Resources Management & Business Strategy.• Managing an environment with over 120 different nationalities. Show less • Direct all facets of the business including, Academic Programmes, Brand Management, Public Relations, Sales & Marketing, Human Resources and Operations.• Design, develop, and deliver Learning & Development Programmes• Develop strategies to maintain and improve technology enhanced training and learning• Manage and design Individual and Career Development Programmes• Lead and coordinate strategic planning• Deliver quality assurance.• Develop and maintain Global Industry and Academic collaborative partnerships.• Market and run public relation campaigns both in Switzerland and abroad with the Government and the Industry.• Workflow planning, by scheduling courses and implement staffing to maximize productivity and efficiency.• Design and develop academic programmes & curriculums.• Identify new talent and develop staff strategies to increase retention alongside 360 performance appraisals.• Set budgets, analyze financial results, develop and implement strategies to achieve profit goals. • Manage and promote Global Alumni relationships.• Map programmes and curriculums to build and set direct entry agreements with international schools and universities.• Mentor and coach staff and students to achieve goals and objectives.• Create a personal development programme for individual students. • Develop research strategies and capstone projects.• Lecturing Small Business Development, Leadership and Human Resources Management & Business Strategy. • Managing an environment with over 80 different nationalities. Show less
Executive Director Product and Marketing
Feb 2020 - Apr 2021Head of Task Force - Product and Marketing
Oct 2019 - Jan 2020Academic Director IHTTI, School of Hotel Management and Swiss Hotel Management School
Jul 2019 - Jan 2020Academic Director
Feb 2011 - Jul 2019Learning Resource Administrator, Lecturer, Programme Manager
Sept 2009 - Jan 2011

Cg truck centre: grain carriers group
Jul 2021 - Jul 2023National general manager• Direct all facets of the business including maintenance and service, aftermarket and technical support, sales, marketing, finance, human resources and operations.• Lead the company across South Africa and Namibia, comprising of 6 workshops, panel shop, franchise, 24/7 break down service – truck tractor and trailer service and maintenance, boiler shop, tyres, auto electrical, wheel alignment and break test.• Develop, design and rollout a new brand identity, voted brand of the year in 2022.• Introduce training programmes to enhance skills and quality.• Successfully implement integrated automotive programme to enhance performance and effectiveness.• Develop and implement standard costing to ensure accurate invoicing and efficiency.• Enhance business performance through the implementation of KPI’s at all management levels.• Managing key projects of identifying, planning and opening new business premises and facilities• Establish and implement health and safety policy and procedures, with an above 90% audit rating.• Instrumental in developing a technical support call centre, operating 24/7/365, facilitating 700 breakdowns monthly.• Oversee the accreditation of the panel shop.• Sign dealership agreements with OEM manufacturers allowing for significant growth and profitability.• Playing a pivotal role reducing cost through procurement strategies. Show less
%20Ltd.webp)
Safetygrip (pty) ltd
Jul 2023 - nowManaging director• Lead and direct all departments of the business including sales, service, technical support, sales, marketing, finance, human resources and operations.• Give strategic advice and report results and findings to chairman and board members.• Keep all relevant stakeholders informed of developments in line with company’s objectives.• Manage resources, including the attracting, hiring and retention of personnel.• Ensure employees move in the same strategic direction to achieve its vision and mission.• Create and report on business plans, monitoring its efficacy and progress.• Build strong and sustainable relationships with all stakeholders including the chairman and board members, staff, customers, key-decision-makers, and external service suppliers.• Research and implement new initiatives to drive revenue, lower operating costs while supplying quality products that are competitive.• Develop structures and systems to deliver excellent customer support.• Generate and implement growth strategies in accordance with strategic objectives• Continuous monitoring of the annual budget and ensure that revenue and profit targets are met.• Manage and report on the effective implementation of a marketing strategy to maintain market relevance and promote products and services to increase sales.• Lead and manage key personnel to ensure goals are achieve in all the different revenue streams, exports, end user and wholesale.• Maintain the quality of products, services, customer support and level of service in line with service level agreements and other retention strategies.• Promote the wellness of staff and implementing policies in line with labour legislation and health and safety guidelines to create a diverse and positive working environment.• Preparation of annual reports and presenting at board meetings. Show less
Licenses & Certifications
- View certificate

* eduqua authority to supervise pedagogy due to ma equivalence to swiss bffa (brevet federal en formation des adults)
Eduqua - svebJan 2018 
* university of derby (uk) accredited lecturer.
University of derbySept 2010- View certificate

* fellow of the higher education academy.
Higher education academyAug 2013 - View certificate

Certified hospitality educator
Ahlei - american hotel & lodging educational instituteJul 2010
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