Experience

• 

  Eleven startup accelerator

  Jan 2013 - Mar 2013

  Marketing and social media consultant

  *Brand development, web site traffic growth, web site UI and advertising revenue. *Social Media development and strategy.*Contacts with potential partners.

• 

  Ami communications

  Jun 2013 - Jul 2013

  Public relations intern

  *PR strategy *Brand development *Support the organization of events*Social Media development *Press release preparation *Product presentation preparation *Translations

• 

  Banco sabadell

  Feb 2015 - Jun 2015

  Marketing intern

  *Collaborating to marketing campaigns *Marketing campaign tracking*Creating documents for providers*Preparing campaign final report *Marketing campaign dashboard

• 

  Ficosota

  Sept 2015 - now

  *Implementing the global brand marketing plans and strategies, considering the local specifics and the current market reality *Sales and brand performance analysis of the respective brands *Adaptation, amplification, efficient and effective execution of all marketing projects (BTL & ATL) in accordance with brand strategies and business plan activities;*Manage launch campaigns *Ensure the execution of the planned activities together with all departments involved: Sales, Logistics, R&D, Production, external agencies;*Manage the work processes and projects with internal and external partners (agencies, marketing team)*Contribute to development of brand strategies and objectives * Work with research agencies to optimize retail audit and brand health tracking studies for better understanding of category driver and brand position and opportunities *Development of annual brand plans and budgets ensuring relevant country perspective*Portfolio of snacks brands- Bruschette Maretti, My Motto, Kubeti and Livity Show less *Implementing the global brand marketing plans and strategies, considering the local specifics and the current market reality *Sales and brand performance analysis of the respective brands on the Bulgarian and Romanian Markets*Adaptation, amplification, efficient and effective execution of all marketing projects (BTL & ATL) on both markets (Bulgaria and Romania) in accordance with brand strategies and business plan activities;*Manage launch campaigns on both markets (Bulgaria and Romania)*Ensure the execution of the planned activities together with all departments involved: Trade Marketing, Sales, Logistics, external agencies;*Manage the work processes and projects with internal and external partners (agencies, marketing team)*Contribute to development of brand strategies and objectives * Work with research agencies to optimise retail audit and brand health tracking studies for better understanding of category driver and brand position and opportunities *Development of annual brand plans and budgets ensuring relevant country perspective*Brand portfolio- Savex, Semana, Tema, Blazy, Exo, Feya Show less

  • Global Brand Manager (Food)

    Dec 2020 - now

  • Brand Manager LATAM (Food)

    May 2018 - Dec 2020

  • Brand Manager BG & RO (Home & Personal Care)

    Apr 2018 - May 2018

  • Junior Brand Manager BG & RO (Home & Personal Care)

    Apr 2016 - Apr 2018

  • Marketing Assistant

    Sept 2015 - Mar 2016