
Timeline
About me
A seasoned industry veteran with a visionary approach to transforming the meetings industry through innovation and technology.
Education

St. john bosco high school
-Bachelor's degree - interdisciplinary major (sports/marketing/business)Senior Class Vice PresidentScholar Athlete of the YearMost Valuable Defensive Player1st All AmericanMost InspirationalAppointment to United States Military Academy

California lutheran university
-Bachelor's degree marketingFOOTBALL: Most Valuable Player of the Year1st Team All AmericanSouthern California Player of the YearTeam Captain / Tackler of the Year / Most Inspirational
Experience

Hip solutions
Jan 2000 - Dec 2016Chief technology officerCreated the DMAiSaleskit - a revolutionary sales tool designed to effectively organize and brilliantly showcase a destination or resort's premier amenities in the experiential environment of the iPad. Imagine ... key information, photos, videos, floor plans, restaurants, activities and more instantly summoned with the tap of a finger, now that's a "HIP" solution. Palm Springs, Houston, Memphis, Carlsbad, Oklahoma City, Bloomington, Providence, Long Island, Newport Beach, Ritz-Carlton Hotels, Hilton Resorts and more. A tech savvy tool that saves planners time and money. www.dmosalesapp.com Show less

Destinationstv powered by usatoday.com
Jan 2005 - Dec 2007Brand strategy consultantA destination brand strategy developed in partnership with USATODAY and DMAI, DestinatonsTV was video marketing website that lived on the front travel window of USATODAY.com. Viewers could simply click on their city of choice and were instantly connected to a video overview of that destination. Links through to DMO websites and access to free visitor information touted the valued proposition of CVBs.

Southwest airlines magazine
Jan 2010 - Feb 2012Sales & mobile marketing managerDevelop and deploy non-traditional digital marketing solutions designed to strengthen the relationships with destination marketing organizations and expand revenue capacity beyond the limitations of print advertising.

Buma usa
Nov 2015 - Feb 2017Brand & strategy consultantBB PRODUCTIONS, LLC.MARKETING & TECHNOLOGY AGENCYBringing new design and inspiration concepts to destination marketing organizations. Website Design & Development• Specializing in the development of destination websites that inspire• Responsive, Interactive, User Experience• Core Belief: Site Design should be … simple, clean, intuitive, inspirational and engaging• Our most recent design reduced bounce rate from 49% to record-shattering low of 5.5%• Increased time spent on website and conversion rate• See www.VisitCarlsbad.com for new web development strategy for DMOsCustom App Development• We specialize in helping clients “tell their story” in a compelling and engaging way• We brilliantly showcase your destination in the experiential environment of the iPad• Every asset is instantly summoned with the tap of a finger• City Clients include: Carlsbad, Oklahoma City, Palm Springs, Houston, Providence, Memphis, Bloomington, Atlanta, Birmingham, Long Island and more. • Resort Clients include: Ritz-Carlton Resorts and Hilton Hotels• Business Clients include: Orange Capital Management, Manhattan Ridge, Lucia CapitalDigital Marketing & Analytics• Search engine optimization• Google Ad Words / PPC• Reporting & Measuring • Social Media Strategic Marketing Show less

Giving good
Jun 2016 - Jun 2018Chief strategistABOUTGiving Good is a comprehensive online resource for event organizers to find, vet and book community impact projects. ENDORSEMENTGiving Good is endorsed and powered by ASAE, DMAI, IAEE, MPI and PCMA. The Association Advisory Board ensures all aspects of Giving Good align with the core strategy of "giving back" to the communities where we meet. SUPPORTED BYAmerica's Top Meeting Destinations whom value CSR as an important part of their tourism mix- Currently promoting 35 cities ... our goal is to showcase North America's Top 100 and then expand Internationally. Responsibilities• Helped to design, develop and deploy new website that will achieve the objectives of Giving Good• Sales and Marketing. Solely responsible for destination sales and ongoing marketing strategies• Collection of impact data to demonstrate the social value of business events to our destination partners • Work with Association Advisory Board to develop and implement key planner strategies• Work with Destination Advisory Board to create advocacy reports for city governances and communities• Traveled to Chicago, Minneapolis, St. Louis, Salt Lake, Las Vegas, Anaheim and Austin to promote the Giving Good brand and value proposition. Working trade show floors, networking with DMOs and event organizers to build a strong brand awareness for Giving Good. • Designed and deployed sales & marketing strategies for Giving Good, including digital publication, post cards, business cards, banners, sales calls, email campaigns, etc., Website: www.givinggood.com Show less

We are meetings
Jan 2017 - nowCeo/founderI'm dedicated, passionate and committed to making a difference ... in our industry and in our world.I've owned my own companies since the age of 7 when I was a paper boy for the La Mirada Lamplighter. My parents instilled in me a strong work ethic and a foundation based on faith and perseverance. If you want something, you need to work hard and fight for success. My mom is my hero, she's 91 and still plays golf once a week.

California meetings
Jan 2018 - nowChief innovation officerCalifornia Meetings is a technology platform designed by planners for planners. It creates a smarter, faster, easier way for event organizers to find and connect with the resources, services and experts of California's top meeting destinations.

Cvb connect / we are meetings
Jan 2018 - Jan 2020Chief strategistCVB CONNECT was a comprehensive mobile strategy developed as a tangible solution for the MPI/Destinations International Global CVB Advocacy Campaign. The concept emanated from countless focus groups of top level planners whose objective was to have a custom mobile solution that would streamline the planning process by providing instant connectivity to the country top meeting experts. We signed a partnership agreement in 2019 with a launch date of January 2020. The project was put on hold due to Covid. Show less
Licenses & Certifications

Sports massage therapist
Languages
- enEnglish
- leLearning spanish
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