Andreea-Maria Mehedin

Andreea-maria mehedin

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  • Timeline

  • About me

    Marketing Communications Specialist

  • Education

    • Mircea eliade high school

      2009 - 2013
      Mathematics and computer science
    • Miron neagu elementary school

      2001 - 2009
      Piano and music theory
    • University of southern denmark

      2016 - 2018
      Ma in business, language and culture, specialization: international communication management communication and media studies
    • Universitatea „babeș-bolyai” din cluj-napoca

      2013 - 2016
      Licență relații internaționale și studii europene 10
  • Experience

    • Veritas ngo

      Jul 2010 - Oct 2010
      Education volunteer

      - volunteering for the 'Youth with disabilities' project- the project was coordinated by a group of American volunteer students from faculties of social assistance- coordinating the inclusive activities and sports activities (swimming, horse riding, well-manners course)- translator for the American students during the activities and after the activities were done

    • Operation wallacea

      Jun 2014 - Aug 2014
      Translator

      - 8 weeks working with students and staff (university teachers and volunteers) from Malta, UK, USA, China, Japan, Canada in the conversation management field, on Tarnava Mare Nature 2000 site- the project took place in several villages from Transylvania (Tarnava Mare Nature 2000 region)- responsible for the accurate communication between the research team and the Romanian locals- Romanian lessons for the international students- organising the daily trips and schedule

    • Lindenfeld association, 'ajungem mari' - project

      Oct 2015 - Feb 2016
      Education volunteer

      - helping children from foster placements with their homework and English lessons- organising 'get-to-know' games

    • Pr and more

      Sept 2017 - Dec 2017
      Internship
    • Pr&more

      Dec 2017 - Jun 2020
      Pr consultant

      - developing communication strategies / plans- brand management- creative copywriting- managing social media accounts- social media copywriting (creating content for clients such as: restaurants, skin care product brands, hair care products, event planner, medical offices)- influencer marketing- Facebook Ads- media relations, such as: writing press-releases, organising press-conferences, local and national press-monitoring and analyses- creating event concepts- event planning- online research- online advertising- the ability to manage working with various clients- the ability to ensure a good communication flow among the company and the clients Show less

    • Ana luisa (we are hiring!)

      Jun 2020 - Nov 2020
      Influencer marketing specialist

      - build relationships with influencers and negotiate sponsored content for Instagram, Youtube and other platforms- managing campaigns to align with marketing strategies- participate in suggesting engaging content for all social media accounts- undertaking daily administrative tasks to ensure the functionality and coordination of the department’s activities- employing marketing analytics techniques and organize data- update spreadsheets, databases, and inventories with statistical, financial and non -financial information- assist the team in marketing strategy for company growth Show less

    • Mehedin andreea-maria intreprindere individuala

      Aug 2020 - now
      Freelance communications consultant

      - managing social media pages as a part-time job- communication & branding consultancy- organic growth for small businesses- current collaboration: Brutaria GOK - https://www.instagram.com/brutaria.gok/

    • Creatopy

      Nov 2020 - Feb 2022
      Social media manager

      - website: https://www.creatopy.com/- daily content creation- created the monthly calendar & campaign strategies- implemented, optimized, and built creative social media campaigns for the following platforms: Facebook, Instagram, Twitter, LinkedIn, and Pinterest - administered the promotion budget for the organic social media side- managed overall analytics for Social Media, including daily, weekly,and monthly reporting on campaign performance- researched social media trends and informing management of changes that are relevant to the company’s marketing activities - setting and tracking relevant key performance indicators (KPIs) for social media campaigns- innovated new and creative ways to use social platforms and digital content to tell stories and grow awareness- collaborated on creative briefs and brainstormed with the graphic design & marketing department- wrote scripts for videos and the brand's YouTube channel- Jira Software tasks & projects tracking- played a key role in the comprehensive rebranding process, contributing with strategic input and managing stakeholder discussions to ensure alignment across departments Show less

    • Msg systems romania

      Mar 2022 - now
      Marketing communications specialist

      - developing corporate communication strategies and implementing all communication-related activities- translating complex corporate ideas into clear, compelling stories and content that enhances understanding of strategy and values across dispersed, multidisciplinary teams- creating social media content for brand awareness and generating inbound traffic that strengthens the company’s social media presence- spearheaded a LinkedIn ambassadors' program for #msgRomania employees- successfully implementing brand activations at IT conferences and events with over 3500 participants, managing projects from concept to execution- managing internal content creation, organizing townhalls, building hobby-based employee communities, and using guerrilla marketing to support the company’s objectives—all driven by creative solutions and strategic storytelling.- writing a quarterly newsletter - lead the implementation of all internal employer branding activities and assist with the CSR initiatives- collect quantitative and qualitative data for all marketing programs and employer branding initiatives, including post-event reports, regular status reports, and other stats- event management: coordinating on-site & virtual planning for all organizational events- managing partnerships with key IT stakeholders (e.g. IT magazines & conferences), establishing a liaison between the company’s professionals and the broader technology community- collaborating with the recruitment team and other departments to further improve the employee branding experience throughout their journey with msg Romania and create effective online and offline marketing campaigns Show less

  • Licenses & Certifications

    • Cae

      University of cambridge
      Apr 2016