Experience

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  Nubank

  Nov 2019 - Jan 2023

  Responsibilities at Nubank- Planned and executed large-scale advertising campaigns, including projects like the 2022 World Cup and NuPay.- Developed communication and engagement strategies for social media, strengthening brand identity and increasing audience interaction.- Created scripts and hosted financial education content such as the "3 Tips" series, covering topics like investments, travel planning, and retirement strategies.Key Achievements- Substantially increased customer conversions through digital campaigns, reaching millions of users.- Boosted social media engagement, solidifying Nubank’s reputation as a leader in customer relationships.- Success of the "3 Tips" series, fostering a deeper connection with the audience and positioning the brand as a trusted partner in financial education. Show less Responsibilities- Provided strategic support to clients in analyzing and selecting financial products, focusing on maximizing returns and achieving long-term goals.- Conducted detailed market analyses, delivering personalized insights tailored to individual client profiles.Key Achievements- Improved client satisfaction and loyalty by delivering customized solutions and effective strategies.- Significantly enhanced portfolio performance through diversification and high-return investment strategies. Show less

  • Communication Analyst

    Jun 2021 - Jan 2023

  • Investment Specialist

    Nov 2019 - Jun 2021
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  Nelogica

  Jan 2023 - Mar 2025

  Content analyst

  Responsibilities at Nelogica- Planning and executing communication strategies for the financial market, aligning educational and promotional objectives with audience needs.- Creating educational and marketing content for Invest Academy, a leading platform for advanced financial market courses, including support materials for instructors and social media campaigns.- Writing advertising copy and developing creative concepts to simplify complex financial topics into clear, engaging, and persuasive messages.- Drafting Market Reports consistent with the brand’s tone, ensuring relevance and communication alignment.- Collaborating with social media teams to produce strategic content that boosts reach and engagement.- Developing scripts for educational and institutional videos, leveraging storytelling techniques to transform complex information into accessible and impactful narratives.Key Achievements- Significant revenue growth, establishing Invest Academy as a major monetization source.- Substantial increase in social media engagement and visibility, driving higher conversions for educational products.- Optimized content strategies based on KPIs and data analysis, delivering more efficient campaigns and higher ROI.- Produced educational content that strengthened the brand’s presence in financial education, attracting new customers through innovative solutions.- Designed strategic materials to support instructors, enhancing the learning experience and increasing retention and customer satisfaction.- Effectively aligned storytelling with business goals in institutional videos, driving greater engagement and reinforcing the brand’s market position. Show less

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  Banco daycoval

  Mar 2025 - now

  Analista de investimentos sênior - comunicação e estratégia

  Responsabilidades:- Criação e execução de estratégias de comunicação para produtos e serviços de investimentos, alinhadas aos objetivos da organização e às tendências do mercado.- Elaboração de planos de comunicação para lançamentos de produtos, iniciativas corporativas e eventos do setor financeiro.- Desenvolvimento de réguas de comunicação em parceria com o time de marketing- Insumos para criação de conteúdo de marketing, como blogs, vídeos e apresentações.- Acompanhamento de tendências do mercado financeiro e identificação de oportunidades.- Mensuração de eficácia das estratégias de comunicação com base em indicadores de performance (KPIs). Show less