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Lucinda Allen

Lucinda Allen

Media Strategy Planner

Followers of Lucinda Allen4000 followers
location of Lucinda AllenAmsterdam, North Holland, Netherlands

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  • Timeline

  • About me

    CEO at PositivePsychology.com 🌱 Transforming lives through access and application of positive psychology.

  • Education

    • Gravesend Grammar School for Girls

      2001 - 2006
      A Levels English, Maths, Spanish

    • University of Southampton

      2006 - 2009
      Bachelor’s Degree BA English First Class with Honours

  • Experience

    • Initiative

      Jun 2010 - Sept 2012
      Media Strategy Planner

      A two-month digital internship turned into a two-year learning experience. (Positions held: Digital Intern, Account Assistant, Media Planner).Main POC and strategist for Sonos and Burger King and worked on new business pitches. In April 2012, I was shortlisted for Cannes Young Media Lions.

    • OMD UK

      Sept 2012 - Aug 2014
      Communications Planning Manager

      Media planning 101 on McDonald's. Comms strategy, data-driven planning, watertight media activation and a fair few Happy Meals.

    • Sonos, Inc.

      Aug 2014 - Aug 2016
      Brand Communications Specialist, EMEA Marketing

      Dreamy gig filling homes with music where I led the development and execution of high profile branding campaigns & partnerships across all paid channels in 7 EMEA markets.

    • Uber

      Sept 2016 - Jan 2020
      Marketing Manager - Europe, Middle East and Africa

      Leading integrated brand campaigns across EMEA (25+ markets) for Uber and Uber Eats.

    • Self-employed

      Aug 2019 - now
      Yoga Teacher

      Guiding yoga from a functional perspective.

    • PositivePsychology.com

      Mar 2020 - now

      🔹 Building a world-class ecosystem of science-based mental health resources🔹 Led the company to a successful private equity acquisition in 2023🔹 Reaching 20M+ mental health professionals worldwide anuualy 🔹 Curated and created professional development resources for mental health practitioners🔹 Promoted to CEO after 9 months in role

      • Chief Executive Officer

        Jan 2021 - now

      • Operational Manager

        Mar 2020 - Dec 2020

  • Licenses & Certifications

    • Tony Schwartz on Managing Your Energy for Sustainable High Performance

      LinkedIn
      Aug 2019
      View certificate certificate

    • Life Navigation - A Complete Positive Psychology Curriculum

      PositivePsychology.com
      Aug 2023

    • Marketing & Advertising Foundation Certificate 1 (Merit)

      IPA (Institute of Practitioners in Advertising)
      Apr 2011

  • Honors & Awards

    • Awarded to Lucinda Allen
      Shortlisted for 2012 Media Young Lions Guardian News and Media Apr 2012 Each year Guardian News and Media holds a national competition giving the UK's up-and-coming creative and media professionals the opportunity to compete in the prestigious Young Lions competition in Cannes in June. For the UK competition we were given a brief by a charity and had 48 hours to respond to it.5 submissions were shortlisted out of c.100 submissions, and had to present to a panel of C-level industry experts.
    • Awarded to Lucinda Allen
      Winner, Young Comms Planning Team of the Year Award The Newspaper Society Oct 2010 An inter-agency competition where we had to respond to a live brief and present to a panel of C-level industry experts.

  • Volunteer Experience

    • Volunteer Communications Consultant

      Issued by Peace Partners on Jun 2016
      Peace PartnersAssociated with Lucinda Allen

    • Volunteer Chef

      Issued by Buurtbuik on Dec 2017
      BuurtbuikAssociated with Lucinda Allen

    • Volunteer Yoga Teacher

      Issued by GGZ inGeest on Jul 2019
      GGZ inGeestAssociated with Lucinda Allen