
John Paul Rueda E.
Product manager: PCs and printing unit, Intel servers, UNIX servers

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About me
Territory & Strategic Account Management / Openning and Growth New Business / Channel and SI Management / Product Management
Education

Santa Barbara City College
1993 - 1994NetWork Management Information Technology
Massachusetts Institute of Technology
2019 - 2019The MIT Professional Education Program Digital Transformation Program
Universidad Piloto de Colombia
1986 - 1991Ingeniero Computer Science
Universidad Piloto de Colombia
1995 - 1996Postgrado en Gerencia y Administracion Financiera Finance, General
INALDE Business School
2004 - 2005PDD Programa de Desarrollo Directivo
Experience

Organización Carvajal
Mar 1996 - Jan 2000Product manager: PCs and printing unit, Intel servers, UNIX servers• Responsible for sales of the products under my command, through aid, training and presales technical support to the technical and commercial areas, managing and controlling the products and inventory levels, according to budgets and quality standards previously established in order to obtain results from raw margins of the business and client satisfaction.• Technical aid and support to the sales force and product engineers with analysis, design, and configuration, with the realization of proposal s and presentations with clients to help the sales process and closure of several business deals.• Free and impulse new products, developing mechanisms like technical reports, catalogs, presentations, price lists and standard proposals to enable the sales force the tools for a successful sale.• Fulfill the budget assigned to the job in order to satisfy the hurdle and permanence rates issued by the company. Show less

Hewlett-Packard
Jan 2000 - Jan 2007ISS Sales SpecialitsHEWLETT PACKARD Bogotá, Colombia ISS Sales Specialist• Responsible for formulating a sales strategy for of the ISS unit in Colombia (Industry Standard Server) to be understood by: researching the client, identify key employees, establishing contact, establish necessities, demonstrate the benefits for each solution, establish market prices, corroboration of proposals and negotiation of business deals. • Lead and conclude negotiations of high impact with strategic clients (f ex. EEPPM, BanColombia, ETB, Telecom/Telefonica, Colseguros, Bavaria, Comcel, etc).• Responsible for the quota of Servers HP Proliant in Colombia, Margen & Market Share Q4/2006: 59% (source IDC) of ISS in Colombia. • Maintain leadership of servers in Colombia + 20 Q consecutive. (Source of IDC.)• Accomplishment of the year to year quota in Colombia. (Last year + U$20M)• Award for the sale of blade server solutions in the MCA Region. (Multi Country Area). (Market Share in Colombia + 60% source IDC) Show less

Compaq Computer Corporation
Jan 2000 - Aug 2002PreSales –Enterprise Systems- for ColombiaCOMPAQ COMPUTER Bogotá, Colombia PreSales –Enterprise Systems- for Colombia, • Responsible for presales support for products of the Enterprise line and for the training and the evangelization of the sales force and clients. Development of “concept-testing” programs for corporative accounts. • Support for account managers undergoing contract, negotiation and leasing processes, realizing competition research, price and performance analysis or definition of technical requirements. Business manager for the server unit in Colombia,• Responsible for the management of commercial and sales strategies for the products line, thus accomplishing an increase in market participation of the line under my command (+ 40% source IDC).• Responsible for the management of strategic accounts for the product line under my command.• In charge of introducing new complementary services for the product line.• Development of strategic alliances with business partners (Microsoft, SAP, JDEdwards, Siebel, Oracle), to offer business solution packages.• Accomplishment of the year to year quota. Show less

IBM
Jan 2004 - Jan 2009System X Brand ManagerIBM DE COLOMBIA Bogotá, Colombia Brand Manager System X Duties reported by matrix: IBM System X Warranty Service, IBM Series Product Sales Specialist, IBM FTSS System X Product, IBM Sales Operations System X. IBM Telesales Modular Colombia• Leadership of the sales strategy for products of the SYSTEM X unit (servers x86) to be understood by: taking responsibility for the country’s sales (+ U$12M annual) to establish business routs, define and implement the portfolio for the unit, demonstrate the benefits for each solution, establish market prices (COLOMBIA), corroboration of proposals and negotiation of business deals. • Lead and conclude negotiations of high impact with strategic clients (f ex. Grupo AVAL, Comcel, Saludcoop, Telefónica, Bancolombia, Synapsys, ETB, Global crossing etc.)• Lead relationships with business partners for business in Colombia like VMware, Microsoft, Oracle, SAP, AMD, and Intel. • Responsible for the Brand do to the relationship with the strategic channels for business in Colombia like: Quintec, Colvista, SISA, ASIC, Avance Digital, Afina, Redsis, Assenda, Inturia, Compufacil, CompuRedes, Mayoristas & Top Resellers. • IBM “Hundred Percent Club 2007 “successful accomplishment of +100% of the Quota year 2007. (+ U$10M) Show less

BMC Software
Mar 2009 - nowBMC Software Bogotá, Colombia Sales Territory Manager Colombia, Puerto Rico & Venezuela• +10 Times BMC Hundred Percent Sales Club (FY20 +200% )• I came to BMC to Open and Grow the NOLA Region. Leading the sales strategy of the Company's products which includes BMC Software: Responding to the figures in the Territory, define routes to market, Defining and implementing the company's portfolio, demonstrating the benefit of the solutions, establish market prices (Colombia, Venezuela & Puerto Rico), support proposals and negotiate trade agreements. • Lead negotiations and close high impact (eg: America Movil, Telefonica, Synapsis/Tivit, Grupo AVAL, etc). Acquisition of new clients (+20). Lead the relationship with strategic partners to the business in Colombia as VMware, Unisys, Ericsson, Alcatel, Nokia, Dell, Getronics, EMC, CISCO. Responsible for the Company's relationships with strategic channel for business in Colombia, Venezuela & Puerto Rico and Integrators, etc. Show less
Indirect Sales Manager LATAM
Apr 2023 - nowNOLA Territory Manager / Strategic Account Manager
Mar 2009 - Apr 2023
Licenses & Certifications

ITIL Ver 3 Foundation Certified
APM Group- View certificate

Learning ITIL®
LinkedInJun 2025 
ITIL4 Foundation Certified
AXELOS Global Best PracticeApr 2019
Honors & Awards
- Awarded to John Paul Rueda E.BMC Strategic Account Manager NOLA BMC مارس ٢٠٢٠ SALES CLUB. Hundred Percent Club +200% Cuota Achievement
- Awarded to John Paul Rueda E.BMC Territory Manager NOLA BMC Software أبريل ٢٠١٩ SALES CLUB. Hundred Percent Club (+10 Years) 2020 150%
Languages
- esEspañol
- inIngles
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