Marcela Greve Volden

Experience

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  ISS A/S

  Sept 2008 - May 2010

  Customer Support - Canal Digital
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  Økologisk Landsforening

  Feb 2010 - Jul 2010

  Communication Intern

  » Marketing & Communication » Event ManagementAs an intern in the Communications Team, I worked with the planning and execution of the event "Økodag"- a nationwide event where more than 60 organic farmers are visited by more than 80.000 guests.

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  SOS Dansk Autohjælp A/S

  Jun 2010 - May 2014

  Assistance Coordinator

  » Customer Care» Customer Communication » Basic understanding of the automotive industry» Technical understanding of carsBy phone I assisted private - fleet - business - insurance - and other types of customers in need of roadside assistance in Denmark and Europe.

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  KMD

  Jun 2010 - Jan 2012

  I've been a member of the Student Board, consisting of 6 selected students, who manage the network KMD Young Professionals - a network whose purpose is to foster networking, dialogue and cooperation among KMD's around 130 student employees - and to help the student employees build a career within the organization. In the Student Board my primary task was to plan and organize events for the network members. » Marketing Communication» Internal Communication: content to intranet + responsible for employee magazine» Market Analysis» Competitor Analysis » Events & workshops facilitation

  • Board member at KMD Young Professionals

    Jan 2011 - Jan 2012

  • Student Employee

    Jun 2010 - Jan 2012
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  Økologisk Landsforening

  Nov 2010 - Jun 2011

  Student Employee

  As a student employee in the Press Team, my task was to handle press articles about Ecology. Primarily sorting and archiving all articles in the daily report from Infomedia.

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  Aarhus Taxa

  Apr 2011 - Aug 2011

  Communication Consultant

  » Internal Communication » Organizational Development » Process OptimizationI've worked as a student employee for the CEO. I worked closely with another student employee. Our primary task was to identify and optimize work processes and communication flows and in the organization.

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  Aarhus Taxa

  Jan 2012 - Aug 2012

  Marketing Coordinator

  » Marketing Strategy» Marketing Communication» Social Media MarketingAs a student employee for the CEO, I was responsible for all marketing activities such as advertising, social media activities, event planning and contact to external agencies. I took great part in both the strategic planning of a corporate marketing strategy - and the operational execution of the strategy's concepts and campaigns.

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  Opel

  May 2014 - Jun 2016

  Marketing Communication Specialist

  Responsibilities: » Marketing Communication (B2B+B2C)» Project Management» Loyalty Programs» Digitizing» Marketing Automation» Implementation of Digital Marketing Systems » CRM flows & Email Marketing» Lead Generation» Event Management (B2B+B2C)The primary focus of my job was marketing & communication targeting Opel owners with a focus on building long-term relations between the Opel brand, the Opel dealers and the Opel customers - thereby improving the customer loyalty.To succed in the above, my job as well included a close communication and cooperation with Opel HQ as well as the Opel dealer network, e.g. participation in the execution of dealer events, dealer meetings and launching of new marketing concepts and digital systems for the dealers to more efficiently handle their communication with the customers. On a daily basis I more specifically handled tasks like:» Digitizing, marketing automation & implementation: Launch and maintenance of digital and automated marketing concepts to handle communication with the customers, e.g. online customer portal (+29.000 active users), customer mobile app, digital marketing portal for the dealers' marketing» Marketing Communication: Planning, production and promotion of strategic campaigns and operational content, executed on online and offline channels: web, social media, emails, print (POS, customer magazine), audio etc. » Event Management: Co-planning and co-execution of various B2B and B2C events, e.g. strategy kick-off for the dealer network as well as nation-wide customer events at the local dealerships. Show less

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  FCA Fiat Chrysler Automobiles

  Aug 2016 - Feb 2018

  Marketing Specialist

  Responsibilities: » Marketing & Communication (B2B+B2C)» Digital Marketing: CRM & email marketing, Lead Management, social media, web sites» Product Management & sales of original parts and accessories» Cooperation with local suppliersHandling marketing, sales, product management and communication for Mopar, the aftersales brand for authorized service & original parts and accessories for the FCA brands Fiat, Fiat Professional, Alfa Romeo, Jeep, Chrysler & Dodge. Working in the Nordic cluster organization FCA Nordic, primarily focusing on the Danish and Norwegian markets.About the company: Fiat Chrysler Automobiles (FCA) - the seventh-largest automaker in the world - designs, engineers, manufactures, distributes and sells vehicles under the Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram, SRT brands as well as luxury cars under the Maserati brands.In addition, the Group provides retail and dealer finance, leasing and rental services in support of the car business through subsidiaries, joint ventures and commercial agreements with specialized financing services providers.FCA is an international auto group engaged in industrial activities in the automotive sector through companies located in 40 countries and has commercial relationships with customers in approximately 150 countries. Show less

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  NutraQ

  Feb 2018 - now

  Responsible for commercial activities for the brand Oslo Skin Lab® in the Danish market. Responsible for the Danish marketing budget and sales targets. Managing one employee in the Danish team and reporting results to cross-country Head of Commercial. Managing all marketing activities - such as: » Media planning, media negotiation & media buying» Influencer marketing & cooperation with influencer agencies & influencers » Performance marketing: tracking and reporting on results: CPO, churn rate, customer base etc.» Content marketing: native & advertorials, pitching editorial content to various medias» Social media advertising: Facebook, Instagram» Affiliate marketing» Tele marketingAbout the company NutraQ: We are an international company within the health and beauty industry. In a sustainable way, we develop, produce and distribute a broad range of high-quality products directly to consumer through a digital and subscription-based business model.NutraQ is a story about passion, commitment, and growth. This has taken us from two Norwegian founders and a good idea in 2002, to becoming a company with more than 180 employees supporting 400.000 active customers across 9 markets in 2021. In 2021 NutraQ also became part of the Orkla Group. Orkla is the largest fast-moving consumer goods company in the Nordics with 21.000 employees.Throughout the years dedicated employees have been NutraQ’s greatest asset. Together we have built a business with well-known brands and a highly digital infrastructure and go-to market model.Read more at nutraq.com Show less 1-year maternity cover. Responsible for the Danish marketing budget, planning and execution of all marketing activities. Responsible for reporting on results to Norwegian HQ. » Media planning, media negotiation & media buying» Cooperation with influencer agencies & influencers on influencer marketing mainly on Instagram» Cooperation with Danish media and agencies» Performance marketing: ROI, CPO, CTR, CVR, CPC» Content marketing: native & advertorials» Social media marketing: Facebook, Instagram» Affiliate marketing Show less Responsible for launch and growth of the medical equipment Provexin®A100HF in the Danish market. The concept was launched in Denmark by March 2019. Performance marketing; planning & execution on all advertising on various media channels, including:» Media Planning, Media Negotiation & Media Buying: Digital advertising, TV commercials, print» Cooperation with Danish Media and Agencies. Cooperation with e.g. JP/Politikens Hus/Ekstra Bladet, TV2 Danmark, Discovery Networks, Nordic Entertainment Group, Mandesager etc.) » Performance marketing: ROI, CPO, CTR, CVR, CPC» Content marketing: native & advertorials, copywriting, SEO, video, visuals» Social media marketing: Facebook, YouTube, Snapchat, Instagram» Search Engine Marketing (SEM) » Search Engine Optimization (SEO)» Google Adwords, Google display banners» Email marketing: Building prospect database, email flow, retention/customer loyalty» Affiliate marketing» Influencer marketingAbout the concept: Provexin®A100HF can both prevent hair loss and help restore hair. Provexin contains ingredients that create good re-growth conditions for hair loss due to androgen alopecia (hereditary hair loss) with clinically proven results. Androgen alopecia is the most common form of unwanted hair loss and baldness and can also affect women. Show less Responsible for launching and marketing of the food supplement Maxulin® in the Danish market. Planning & execution on all advertising on various media channels, including:» Media planning, media negotiation & media buying: Digital, TV commercials, print» Cooperation with Danish media and agencies» Performance marketing: ROI, CPO, CTR, CVR, CPC» Content marketing: native & advertorials, copywriting, SEO, video, visuals» Social media marketing: Facebook, Instagram» Search Engine Marketing (SEM) » Google adwords, Google display banners» Email marketing: Building prospect database, email flow, retention/customer loyalty» Affiliate marketingAbout the company NutraQ (www.nutraq.com)NutraQ AS is a Norwegian company offering nutritional supplements, medical devices and skin care products directly to consumers through subscription solutions. The company offers its products across the Nordic markets and in the Czech Republic.NutraQ AS was established in 2017 through the merger of several entities controlled by Sana Pharma Group. The origin of NutraQ dates back to 2002 when the first product VitaePro was launched, which today remains the company’s most sold product. NutraQ is headquartered in Oslo, Norway and employs c.135 people. Show less

  • Senior Commercial Manager | Oslo Skin Lab® Danmark

    Oct 2022 - now

  • Senior Commercial Manager | Oslo Skin Lab® Danmark

    Feb 2021 - Oct 2022

  • Concept Manager | Oslo Skin Lab® Danmark

    Feb 2020 - Feb 2021

  • Concept Manager | Provexin® Danmark

    Jan 2019 - Oct 2020

  • Senior Digital Marketer | Maxulin® Danmark

    Feb 2018 - Jan 2019