Abu Naser

Experience

• 

  Mutual Trading Company Ltd (Dano)

  Feb 1999 - Jan 2002

  Territory Manager, Sales and Marketing

  Overall Responsibility:Responsibility to call/visit each retailer at own territory according to the retail list. To ensure the availability of all products of the company, Strong visibility of products, proper display of POP materials in each retail shop of the territory. Support Sales Representative of the distributor and company. Include new shops and routes in the territory on the regular basis. Coach and develop the Sales Rep. of the distributors.

• 

  Aquamarine Distributions Ltd (Gillette Division)

  Feb 2002 - Jan 2003

  Territory Sales Officer, Sales and Marketing

  Duties and Responsibilities: To Maintain all corporate business and super store business as a Key Account Manager.

• 

  P.Q.S Super Centre

  Feb 2003 - Jan 2004

  Manager, Sales and Marketing

  Duties and Responsibilities:• Sales Development.• Business Development.• Promotional Activities.• Yearly sales Planning, Budget, etc.• Target achievement.• Retail Management.

• 

  OTOBI Ltd

  Feb 2004 - Jan 2005

  Retail Manager

  Duties and Responsibilities: *Distribute sales target among sales persons. *Handle critical and large clients. Conduct sales development activities. *Monitor performance of sales persons. *Preparation of reports (Outstanding, Conversion, Collection, Sales, etc). *Appraisal of all sales persons. *Display management.

• 

  OTOBI Ltd.

  Feb 2005 - Jun 2010

  Duties and Responsibilities:• Coordinate development of new products based on the market and consumer intelligence. • Review and approve brand/business plan, newly developed products and marketing/communication strategies. • Oversee execution of business plan and category strategy by Category management. • Review and approve plan for annual forecasting for raw materials and finished products of the all categories. • Plan, approve and implement the store wise display plan/MAP for the new/existing categories. • Review progress reports of suppliers regularly and evaluate performance. • Plan sales target of retail channel and review performance periodically. Take necessary action to enhance sales and ensure targets are being met. Motivate retail channel to ensure maximum performance and sales growth. • Review progress reports on performance of new categories after launching. Provide strategies for corrective action if category is under-performing. • Review and approve prune list for under-performing SKUs in the said category and monitor development of new SKUs for replacement. • Review plan and order of products to be imported to create balance between demand and supply. • Review and approve action plan based on consumer insight to increase sales of high stock products to maintain desired DOS (Days of Supply). • Coordinate extensive research on potential areas to expand business by developing approval BPI (Business Potentiality Index). • Analyze BPI, prepare and present store/dealer expansion plan along with expected investment, risk and return to management for approval. Show less

  • Regional Head of CRM (Southeast Asia)

    Jul 2009 - Jun 2010

  • Country Representative (China) + Head of Category Management (Bangladesh + India)

    Jul 2008 - Jun 2009

  • Head of Category Management

    Apr 2008 - Jun 2008

  • Head of Business Development

    Nov 2007 - Mar 2008

  • Import Manager

    Feb 2005 - Nov 2007
• 

  OTOBI Ltd

  Jul 2010 - Oct 2011

  Chief CRM Retail Officer (Southeast Asia)

  Overseeing Departments: CRM Retail, Category Management, Business Development, Customer Care, Business Research, Export, Outsourcing, Decision Support System, Indian Operations.Duties and Responsibilities:• Coordinate development of new products based on the market and consumer intelligence. • Review and approve brand/business plan, newly developed products and marketing/communication strategies. • Oversee execution of business plan and category strategy by Category management. • Review and approve plan for annual forecasting for raw materials and finished products of the all categories. • Plan, approve and implement the store wise display plan/MAP for the new/existing categories. • Review progress reports of suppliers regularly and evaluate performance. • Plan sales target of retail channel and review performance periodically. Take necessary action to enhance sales and ensure targets are being met. Motivate retail channel to ensure maximum performance and sales growth. • Review progress reports on performance of new categories after launching. Provide strategies for corrective action if category is under-performing. • Review and approve prune list for under-performing SKUs in the said category and monitor development of new SKUs for replacement. • Review plan and order of products to be imported to create balance between demand and supply. • Review and approve action plan based on consumer insight to increase sales of high stock products to maintain desired DOS (Days of Supply). • Coordinate extensive research on potential areas to expand business by developing approval BPI (Business Potentiality Index). • Analyze BPI, prepare and present store/dealer expansion plan along with expected investment, risk and return to management for approval. Show less

• 

  Building technology & ideas ltd

  Dec 2011 - Apr 2012

  Chief Operating Officer (Retail)

  Overseeing Departments:Retail Operations, Category Management, Retail business Development, Retail Customer Care, Business Research,Outsourcing.

• 

  ACI Logistics Limited

  Apr 2012 - now

  Responsibilities• Direct company operations to meet budget and other financial goals• Manage retail operations in line with the company’s sales objectives• Direct short-term and long-range planning and budget development to support strategic business goals• Direct and participate in acquisition and growth activities to support overall business objectives and plans• Develop, establish, and direct execution of operating policies to support overall company policies and objectives• Engage in strategic analysis, including research into suppliers, markets and product and service categories, to inform and develop commercial strategy and sourcing plans for Non Food Category• Negotiate with preferred suppliers, drafting contracts and technical schedules for Non Food Category• Develop and manage contracts with suppliers to meet key performance indicators and agreed targets Show less

  • Director Operations

    Jan 2016 - now

  • Chief of Operations

    Apr 2012 - Jan 2016