Ernesto Eduardo Da Silva

Experience

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  Grupo Marktest

  Jan 1998 - Jan 1999

  Trainee – Marketing and Advertising

  - Elaborated and followed up the marketing strategic plan; - Identified consumer needs; - Evaluated the product mix; - Coordinated market research projects; - Market and consumer analysis; - Evaluation of advertising investments.

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  Fura Consultores S.A. (Spain)

  Jan 2000 - Jan 2001

  Project Analyst

  - Support all aspects of client engagements from scope definition to delivery; - Conduct quantitative and qualitative analysis of data into meaningful insights; - Develop knowledge of client issues, needs and context; - Share insights and results in easily digestible manner in both written format and through interactions with team/clients.

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  Confab Industrial S/A

  Jan 2001 - Jan 2002

  Trainee – Strategic Planning

  - Assisted in developing a strategic sales plan for steel tubes projects in the Middle East countries; - International market analysis; - Identified new business opportunities; - Determined strategies to increase market share through new investments; - Analyzed business scenarios and return on investment; - Translated data and information into business recommendations

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  Winnie papir

  Jan 2002 - Jan 2003

  Strategic Sales Planning Manager

  - Responsible for developing and implementing the strategic sales planning for wrapping paper and wrapping foil; - Budget management and raw material sourcing; - Developed and managed key accounts (retail and wholesale) / 3rd party / agent's performance;- Managed sales training for the sales team;- Analyzed sales forecast and competitor activities, formulated and managed plans in terms of volumes, prices and promotions;- Identified and proposed business partnership opportunities; - Executed and deployed successful direct marketing programs; - Research and development of new products. Exibir menos

• 

  Watson Standard Industrial Coatings, Inc.

  Jan 2003 - Jan 2009

  Sales and Business Manager

  - Responsible for business development and sales of coatings for metal and plastic packaging industries for the South American market;- Negotiated and managed key contracts (Ambev, Aro, Mecesa, Crown Cork and Seal);- Identified and developed new opportunities and market strategies, supporting regional growth;- Market analysis and elaboration of business plan; - Developed long term goals and strategic objectives in order to exploit full market potential; - SWOT analysis with focus on identifying critical opportunities for growth; - Involved in the development and introduction of new product lines. Exibir menos

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  New World Ltda

  Mar 2009 - Jan 2011

  International Sales Manager

  - Business development consultancy and brokerage of international business; - Developed proposals, presentation, and other marketing collateral to promote all of New World services;- Prospect for new customers and business opportunities; - Identified and developed strategic partnerships;- Monitored market and competitors actions, price analysis and evaluated foreign product positioning;- Developed international suppliers.

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  Thermojet | Industrial Solutions

  Jan 2011 - now

  - Develop and implement sales strategies to drive business growth across North and Latin America;- Prospect for new customers, identify new opportunities to expand sales for engineering thermal services;- Involved in setting up an operation in Mexico; - Responsible for forming strategic alliances and specific sales actions; - Develop a short term plan for the region including distribution, pricing, margins and revenue/profits;- Determine sales percentages, securing contribution margins sustainable business, improving customer base. Exibir menos - Responsible for the business development and strategic account management of steel and mining, petrochemical, chemical, cement and glass industry for the South American market, with focus on specialized services for industrial furnace operators;- Negotiated and managed key contracts (Vale, CSN, TKCSA, Gerdau, Petrobrás, Anglo American, Saint Gobain, Votorantim and others);- Responsible for the quality management system of the commercial department and KPI´s of sales;- Elaboration of technical and commercial proposals and cost drivers; - Identification, monitoring and mapping of competitors positioning and actions; - Achieve sales goals (revenue/margin/volume) by developing opportunities with assigned and prospective accounts;- Improve customer intimacy, knowledge of edging key people (commercial, technical and marketing team) and customer strategy; - Identify and propose business partnership opportunities. Exibir menos

  • International Sales Manager

    Jan 2016 - now

  • Strategic Sales Manager

    Jan 2011 - Jan 2016