
Timeline
About me
Director, Marketing and Member Services at Iowa Hospital Association
Education
Aveda institute des moines
2010 - 2010Esthetician esthiologyCoe college
1995 - 1999Ba businessActivities and Societies: Golf team, Student Alumni Association Michelle (Steele) Ketelsen
Experience
Salisbury house & gardens
Feb 2001 - Jan 2003Marketing coordinatorResponsible for the marketing, promotion and overall management of both private and Foundation events held at historic house museum. Collaborated with event organizers and vendors by coordinating Foundation staff, volunteers and museum guests. Responsible for such events as the Salisbury Faire, History Series, Chamber Music Series, Annual Holly & Ivy Tour and the Salisbury Automobile Classic. Edited and executed the printing and distribution of quarterly newsletter. Represented the Foundation at tourism and community events. Educated guests and school groups through guided tours of the museum and grounds. Show less
Medinotes corporation
Jan 2003 - Oct 2008Marketing coordinatorEclipsys acquired MediNotes in October 2008. See description under SENIOR MARKETING EVENT COORDINATOR at Allscripts (Eclipsys).
Eclipsys
Jan 2003 - Mar 2009Senior marketing event coordinatorDeveloped, executed, and managed comprehensive marketing programs encompassing national trade show coordination, booth management and the organization of two annual corporate conferences. Communicated with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. Lead and directed forward-thinking sales executives through event communications to ensure successful outcomes. Prepared and managed $700K exhibit and event budget. Show less
Allscripts
Sept 2009 - Jan 2013Order processing analystSingle point of contact for MediNotes clients to coordinate sunset of software product. Managed annual MediNotes maintenance project. Supervised Oracle order queue, including order booking and staging for fulfillment. Cleaned up and organized customer database. Responded to customer questions and concerns via telephone and email.
Marc-stephens salon
Nov 2010 - Mar 2020EstheticianBuild spa clientele from ground up through communications, incentives and cultivating clients’ trust. Consult with clients regarding skin care and makeup needs. Recommend products and educate clients. Perform customized facials, waxing services and makeup applications. Attend Aveda classes to educate salon staff. Maintain salon presence on Facebook.
Bettrlife
May 2013 - Dec 2016Project managerProduct ManagerResponsible for management of pilot programs, including onboarding, training and implementation. Assist the VP of Marketing with copywriting, proofing, updating Web content, and maintaining CRM database. Coordinate marketing promotions from concept to delivery. Assist the development team by testing new application versions, identifying bugs and areas for improvement prior to employment. Collaborate with outside sales team during sales process by training and supporting potential clients during evaluation. Keep sales leadership apprised as prospects move through pipeline. Additional responsibilities include the creation and development of online education training videos and installation guides. Executive AssistantProvide administrative support for CEO, VP of Marketing and VP of Sales, including preparing materials for presentations and meetings as well as the coordination and logistics for trade shows and corporate meetings. Maintain stockholder, financial and patent information. Oversee facility operations. Show less
Iowa hospital association
Jan 2017 - nowDevelop, coordinate and implement delivery of educational programs and related services, including content development, project scheduling, budgeting, promotion, speaker confirmation, site confirmation, and on-site management of events for the Iowa Hospital Association and organizations it manages. Events include single or multi-day in-person conferences, golf outings, exhibit halls, receptions, live broadcasts and webinars.
Director, Marketing and Member Services
Nov 2021 - nowDirector, Education Services
Jan 2017 - Nov 2021
Licenses & Certifications
Licensed esthetician
Iowa department of public healthNov 2010Certified hipaa professional
EcfirstNov 2013
Volunteer Experience
Earth Day Trash Bash Organizer
Issued by City of Des Moines on Jan 2009Associated with Michelle Ketelsen
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