Daniela Guday

Experience

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  Frustlos GmbH

  Jan 1999 - Jan 2003

  Projekt Management/ Event Managerin

  Cardoza Club, EssenBungalow Club, DortmundCasino Club, EssenBungalow Station, Mülheim an der Ruhr

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  DE Gastrobetriebs GmbH

  Jan 2003 - Jan 2004

  Mitarbeiterin PR Massnahmen
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  Unternehmensgruppe Franco Giannetti

  Jan 2007 - Jan 2009

  Projekt Managerin Projektleitung PR/Werbung/Grafik
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  Wissenschaftliche Gesellschaft Autismus Spektrum

  Jan 2009 - Jan 2010

  Freie Mitarbeiterin, Projekt Managerin Schwerpunkt Event

  Assistenz in der Organisation und Durchführung der WTAS – Wissenschaftliche Tagung Autismus-Spektrum in Frankfurt am Main.

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  Iittala Group

  Jan 2010 - Jan 2011

  Sales Assistant
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  Marcsfirma

  Jan 2011 - Jan 2012

  Project manager radio/tv Promo

  The Agency ‚marcsfirma’ was established in 2006 by Marc Feldmann. Since those days a smart team with many different experiences and versatile knowledge in the music and event field has grown around the founder.Marc Feldmann started on the „other side“ as a journo at Viva TV (music tv) and different radio stations in Nordrheinwestfalen, after that he worked at Sony Music & Sony BMG. All this years, he learned the habits of journalism and the mechanism of the media business. Basically this many-sidedness facilitates him to have perfect cooperations with the business and the media partners. As an interface between artists, events, brands and journalists ‚marcsfirma’ resorts to an huge fund of expert knowledge and contacts.CompetencesThe professional communication between market, artists, brands and events ist he core competence of marcsfirma. As an Consulting- and PR-Agency we use all contacts, means and channels of communication that we built up in years of trustful cooperation with our partners and media. Our network comprises the whole media field and because of the constant flow of information and personal contacts is always topical. With structural working we use this fact optimal. In a word: we strobe your artist, brands and events for success.http://marcsfirma.com/ Show less

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  Neuland + Herzer GmbH

  Jan 2012 - Jan 2014

  Project manager

  neulandherzer - we create digital innovations for brands Services - thoughtful strategies - solid concepts - handpicked implementation partners Our mission: using digital innovation in a positive way Love and fear People love their phones, apps, maps, wifis, social networks. But in the same time they fear tracking, prediction, control, data theft, total transparency. This changes the way people live. If they feel free or used, happy or uncomfortable. Lifetime is valuable Customers give a bit of their lifetime to your brand if they receive your content, product or service. That is why you should give them something great. It is a simple deal. Don't waste your customer's time with meaningless information, non-working apps or stupid content. Positive attitude Using digital innovation in a positive way makes your brand heard. Your products bought and your services used. People love things which make them feel free and happy. They give you some more of their lifetime if you didn't waste their time at the beginning. That's why we help brands to create digital innovation in a positive way. It makes us happy because it makes people happy. Show less

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  Neulandherzer

  Jul 2014 - Oct 2016

  Senior project manager

  December 2014 - till October 2016content production/ editorial manager for Mercedes-Benz Lifestyle/ Innovation/ Vehiclescontent production/ editorial manager Mercedes mecontent production/ project manager for Lufthansa July 2012 - December 2014project manager Mercedes-Benz Mixed Tape

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  Visumate GmbH

  Oct 2016 - Mar 2017

  Content strategist & senior project manager
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  GCH Hotel Group

  Apr 2017 - Oct 2020

  • Coordination, organization, and supervision of all content processes and relevant themes, including resulting communications across all online channels• Project management of offline and online projects• Coordination of new websites and the corporate gchhotelgroup.com website• Supervision of GCH Newsletter• Optimization of existing web content• Guidance and instruction of external contractors• Key contact for both external agencies and internal departments such as Commercial, F&B, Hotels, etc.• Strategy and planning for GCH Hotel Group social media channels, including Xing and LinkedIn, Facebook, Pinterest, Youtube, etc.• Supporting and supervising hotels with construction and continued care for individual social media channels• Project assistance for the content team with cross-channel campaigns• Conception and support for social media projects (Selfie Points, etc.)• Planning and realization of influencer marketing campaigns, blogger relations• leading a 6 member team Show less

  • Corporate Director of Marketing and Digital Promotion

    Jul 2019 - Oct 2020

  • Team Lead Content Marketing

    Apr 2017 - Jul 2019
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  IBM iX DACH

  Mar 2022 - now

  Strategic and operational development of the corporate communications offering for IBM iX in DACH & Croatia• Conception, placement and further development of a comprehensive inter-company communication portfolio• Establishment and management of the Corporate Communications department (15-person team)• Creation of a department with a focus on internal and external communication, team leadership and strategic development• Employer Branding: Management and realignment of the brand activation of IBM Consulting DACH with a focus onLinkedin• Employee Experience: Development and implementation of a new strategy for internal communication including intranet, newsletter, upskilling programs and knowledge sharing• Strategic development of initiatives with the senior leadership team and individual support for social eminence and media relations• Responsibility for brand positioning and consistent brand communication Show less

  • Director Brand Management

    Mar 2022 - now

  • Director Brand Management

    Mar 2022 - now
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  IBM

  Mar 2023 - now

  Director of Brand Management

  Strategic and operational development of the corporate communications offering for IBM iX in DACH • Conception, placement and further development of a comprehensive inter-company communication portfolio• Establishment and management of the Corporate Communications department (max. 15-person team)• Creation of a department with a focus on internal and external communication, team leadership and strategic development• Employer Branding: Management and realignment of the brand activation of IBM Consulting DACH with a focus on Linkedin• Employee Experience: Development and implementation of a new strategy for internal communication including intranet, newsletter, upskilling programs and knowledge sharing• Strategic development of initiatives with the senior leadership team and individual support for social eminence and media relations• Responsibility for brand positioning and consistent brand communication Show less