Experience

• 

  Tmobtech

  Nov 2014 - Jan 2016

  Business analyst & test engineer

  🔹 Requirements Analysis & Solution Design• Conducted user needs analysis, documented findings, and prioritized requirements• Designed interactive prototypes using Balsamiq, iterating based on customer feedback• Created project master & detail plans to align with business goals🔹 Agile Development & Stakeholder Collaboration• Led requirement analysis & implementation plans, ensuring alignment with business objectives• Organized workshops & stakeholder meetings to drive consensus and solution adoption• Developed new functionalities to enhance user experience and meet business needs🔹 System Integration & Testing• Managed system integration & user acceptance testing (UAT) for seamless implementation• Conducted regression testing using JIRA & Zephyr, ensuring product stability• Utilized JIRA for bug tracking & change request management🔹 UI & Mobile Application Testing• Designed and tested UI components using PrimeFaces• Led mobile application testing across iOS & Android platforms for:CarrefourSA (iOS & Android Mobile)Unnado (iOS & Android Mobile & Tablet)🔹 Reporting & Continuous Improvement• Provided periodic reports on testing & project progress• Ensured data-driven decision-making to optimize processes and enhance product quality Show less

• 

  Ciceksepeti.com

  Jan 2016 - Feb 2017

  Software test specialist

  🔹 Database & Backend Testing• Executed MSSQL database queries to validate backend data integrity and performance🔹 Mobile Test Automation & UI Testing• Developed UI test automation for Mizu Android App using Espresso framework in Android Studio• Built iOS UI test automation for ÇiçekSepeti iOS App using Swift in Xcode• Led test automation for ÇiçekSepeti Dealer iOS Application & Web Platform🔹 Regression & API Testing• Designed and executed regression test cases for end-to-end validation• Performed API testing to ensure seamless integration and system reliability🔹 Agile Testing & Bug Tracking• Logged and tracked bugs in JIRA, ensuring issue resolution and project alignment• Defined and automated smoke & regression test scenarios to enhance product stability🔹 UAT & Cross-Platform Testing• Conducted UAT support & test scenario execution across different mobile platforms• Collaborated with cross-functional teams to ensure high-quality releases Show less

• 

  Etiya

  Feb 2017 - Oct 2018

  🔹 Business Analysis & Requirements Management• Conducted user needs analysis, documented findings, and prioritized requirements to align with business goals• Designed interactive prototypes using Balsamiq, iterating based on customer feedback🔹 Testing & Quality Assurance• Led system integration & user acceptance testing (UAT) to ensure seamless implementation• Managed test case creation and execution using JIRA, Zephyr, and Postman for API testing• Conducted manual & automated regression testing with Selenium & Appium to enhance platform stability🔹 Agile Development & Continuous Improvement• Supported smoke & regression test automation, ensuring platform reliability• Collaborated with cross-functional teams to optimize LMS web platform performance• Provided UAT & BA testing support, driving data-driven decision-making Show less

  • Project Business Analyst

    Feb 2018 - Oct 2018

  • Business Analyst

    Feb 2017 - Feb 2018
• 

  Hepsiburada

  Apr 2019 - Feb 2021

  Project Management CompetenciesBusiness Analyst of shipping & delivery product team.10 team member in different roles (dev, qa, support) in the team. We are produce projects related to delivery and transportation by using agile methodology & scrum.🔹 Agile Product Development & Business Analysis• Driving end-to-end agile product development, from discovery to delivery• Designing scalable, user-centric solutions that solve business challenges• Defining clear acceptance criteria to ensure alignment with business objectives🔹 Backlog & Requirements Management• Gathering and translating user needs into detailed user stories, workflows, and wireframes• Managing and prioritizing the Shipping & Delivery backlog in close collaboration with the Product Owner🔹 Agile Leadership & Cross-Functional Collaboration• Facilitating agile rituals (stand-ups, retrospectives, estimation, showcases, risk assessments)• Mentoring Business Analysts to enhance efficiency in cross-functional teams• Leading MVP shaping sessions, breaking down features/epics with key stakeholders🔹 Performance Tracking & Continuous Improvement• Preparing sprint reports and tracking key product KPIs to measure impact• Conducting workshops to analyze and optimize AS-IS processes• Driving a data-driven approach to improve product and process efficiency Show less

  • Product Owner

    Jul 2020 - Feb 2021

  • Senior Business Analyst

    Apr 2019 - Feb 2021
• 

  Trendyol group

  Feb 2021 - Jan 2025

  Product manager

  Developing projects in the fields of International & Domestic logistics operations.Project Management Competencies🔹 Agile Project & Product Management• Designing scalable, user-centric solutions to solve business challenges• Driving product success through cross-functional collaboration (Engineering, UX, Data, Business)🔹 Backlog & Requirements Management• Defining clear acceptance criteria to align development with business goals• Managing and prioritizing the Delivery Shipment Management backlog🔹 Agile Leadership & Stakeholder Engagement• Facilitating agile ceremonies (stand-ups, retrospectives, planning, showcases, risk assessments)• Mentoring Business Analysts for improved efficiency in cross-functional teams• Leading MVP shaping sessions to define Features/Epics with stakeholders🔹 Performance Optimization & Continuous Improvement• Tracking key product/process KPIs to measure impact• Analyzing and optimizing workflows through data-driven decision-making• Regularly reviewing OKRs & KPIs for continuous business alignmentKey Achievements🔹 Webhook Integration – Faster Logistics OnboardingDeveloped a Webhook-based integration, reducing carrier integration time from 2 months to 2 weeks, improving operational efficiency.🔹 Order Consolidation – 50% Cost ReductionConsolidated 85% of shipments across GULF, CEE, and AZ regions, cutting shipping & operational costs by 50%.🔹 Delivery Date Prediction – 98% AccuracyBuilt an big data-driven delivery estimation model, ensuring on-time deliveries with 98% accuracy, boosting customer trust.🔹 Cash on Delivery – 80% Sales GrowthIntroduced Cash on Delivery (COD) in CEE, driving +80% MoM sales increase.🔹 Customs & Compliance OptimizationStreamlined customs & invoice validation, eliminating errors and ensuring seamless cross-border deliveries.🔹 Seamless Returns – Higher Customer SatisfactionLaunched an easy return process, raising NPS from 6 to 8 through doorstep pick-up service. Show less