
Kamila Gamalová
Marketing Coordinator and Startup Advisor of Pecha Kucha Night Zlín

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About me
URBACT Lead Expert, University Teacher, Freelance Project Manager
Education

Tomas Bata University in Zlín, Faculty of Multimedia Communications
2012 - 2015Master's degree Marketing CommunicationsThesis: Project Management of the International Festival of Outdoor Films in ZlínAbstract: This work is devoted to the International Festival of Outdoor Films. The theoretical part defines the basic terms of project management. It concerns project lifecycle, the project manager as a personality, the project team and project management tools. This part is also focused on remote management. The main goal of the practical part is the analysis of the current state of the festival and… Show more Thesis: Project Management of the International Festival of Outdoor Films in ZlínAbstract: This work is devoted to the International Festival of Outdoor Films. The theoretical part defines the basic terms of project management. It concerns project lifecycle, the project manager as a personality, the project team and project management tools. This part is also focused on remote management. The main goal of the practical part is the analysis of the current state of the festival and defining its strengths and weaknesses. This part introduces the festival and its purpose to the reader. Visitor satisfaction is evaluated based on the quantitative research answers from the survey and qualitative research will shed light on how remote management influences the running of the project. The project part contains new recommendations that should improve the organization of the event and it also includes a project plan created for next year. Show less

IDRAC Business school
2013 - 2014Master of Business Administration (MBA) Business, Management, Marketing, and Related Support ServicesDissertation: Transformational Leadership and Its Relationship to Culture of Creativity, Culture of Trust and Job SatisfactionAbstract: If companies want to stay competitive, it may be beneficial to be open to change and adapt to a world where subordinates have become a key competitive advantage. This research project examines the adaptation of leading styles to the current needs of employees.The goal of this study is to explore the relationship between transformational leadership… Show more Dissertation: Transformational Leadership and Its Relationship to Culture of Creativity, Culture of Trust and Job SatisfactionAbstract: If companies want to stay competitive, it may be beneficial to be open to change and adapt to a world where subordinates have become a key competitive advantage. This research project examines the adaptation of leading styles to the current needs of employees.The goal of this study is to explore the relationship between transformational leadership, a culture of trust, culture of creativity and job satisfaction. All these dimensions can have a significant impact on the success of the company; creativity and trust are related to innovation and job satisfaction encourages subordinates´ involvement. The study is based on four dimensions of transformational leadership with an investigation of the nature of the relationship between transformational leadership and the three dimensions listed above. Show less

Tomas Bata University in Zlín, Faculty of Multimedia Communications
2009 - 2012Bachelor's degree Marketing CommunicationsThesis: Marketing of the International Festival of Outdoor Films in ZlínAbstract: This work is centered on the International Festival of Outdoor Films in Zlin. Its main focus is on marketing of the festival. In the theoretical part the basic terms of marketing and marketing communication are defined. The practical part describes and analyzes the communication activities used during the festival. Another objective of the thesis is the analysis of visitor satisfaction with the festival… Show more Thesis: Marketing of the International Festival of Outdoor Films in ZlínAbstract: This work is centered on the International Festival of Outdoor Films in Zlin. Its main focus is on marketing of the festival. In the theoretical part the basic terms of marketing and marketing communication are defined. The practical part describes and analyzes the communication activities used during the festival. Another objective of the thesis is the analysis of visitor satisfaction with the festival and the evaluation of the attractiveness of the festival program. For this purpose the marketing research was conducted. Based on results of the analyses new proposals will be drawn up to try and improve the festival. Show less
Experience

Zlínská Pecha z.s.
Apr 2014 - Oct 2014Marketing Coordinator and Startup Advisor of Pecha Kucha Night ZlínOrganization of an event where creative people get together and share their work and ideas. Artists, businessmen and others present their thoughts in a special Pecha Kucha format 20 seconds x 20 images. My Role:- Creating and implementing the marketing strategy - Advising on project management and marketing - Communication with stakeholders - Ensuring smooth running of the event

Municipality of Zlín
Aug 2014 - Nov 2024My role:- Preparation, delivery and moderation of both Czech and international events and projects organizedby the Mayor´s Office Department and Press and Tourism Department- Leading teams of different stakeholders from both private and public sector (including internationals)- Supporting transfer of good practice by using different learning and managing tools- Facilitating peer learning and cross-cultural exchange- Project management and control- Raising awareness of sustainable tourism- Creating and implementing the marketing strategy- Fundraising and PR activities- Selection of suitable participatory methods (participative budgeting) and design of the project methodology (calls design, design of selection criteria and evaluation) - Assessment of submitted proposals and supervision of implementation of the winning projects, co-design of public spaces with citizens, budgeting and finance control- Creation of a voting system and conduction of a survey- Writing reports for Municipality of Zlín- Conflict resolution, mediation of interests, communication with public and community dialogue- Development and organization of international projects with partner cities, organization ofinternational business trips and reception of ambassadors and representatives of partner cities Show less Urban development project in cooperation with six European cities focused on higher education, knowledge economy, and attraction and inclusion of international talents. The project is focused on talented internationals and covers topics like governance, human capital, labour mobility and employment, city branding and marketing, internationalization, inclusion and facilities for internationals.My Role: - Leading URBACT Local Group of different stakeholders from both private and public sector (11 members including internationals), keeping their engagement and supporting transfer of good practice by using different learning and managing tools - Facilitating peer learning and cross cultural exchange - Writing transfer plans, peer reviews, articles and reports for the EU - Design of welcome policy for internationals - Organization and participation in both international and national meetings (including online events)- Learning from good practice of Groningen and sharing different welcome strategies with our international partners - Project management and control - Communication and promotional activities (social media, press releases etc.) - Preparation of materials for Zlín Municipal Board ▪ Interpretation and translation (English/Czech, Czech/English) Show less Responsibility for foreign affairs at the Municipality of Zlín. Organization of Art Exhibition "Czech Dreams in Izegem" in Belgium as part of the international project "Czech Dreams" promoting Czech culture and art all over the world. My Role:- Communication with partner cities- Organization of international projects with partner cities- Interpretation and translation (English/Czech, Czech/English) - Creation of the contact database for the current needs of the city- Participation in organization of municipal elections and referendum- Participation in events and projects organized by Mayor´s Office Department Show less
Project Manager/Coordinator
Apr 2010 - Nov 2024Project Manager – URBACT Transfer Network - Welcoming International Talent
Apr 2018 - Jun 2021Foreign Affairs Officer
Aug 2014 - Oct 2014

Solara Resort & Spa
May 2016 - Dec 2016Client Services RepresentativeFour star luxury resort in the heart of the Rocky Mountains in Canada. Capacity of 250 suits.My Role:- Multilingual liaison between clients, proprietors and third party business associates - Maximizing client satisfaction by facilitating business policies coupled with hospitality concepts and adaptivity to the individuality of each client - Raising awareness of sustainable tourism- Mentoring existing and new colleagues within an international, multilingualism environment through task training and performance analysis - Establishing written policies advocating strategies, efficiencies, service procedures and goals for the mutual benefit of both client and proprietor - Accumulating financial and efficiency data. Publishing monthly performance reports, including client surveys for internal review Show less

Asset West Property Management Ltd.
Dec 2016 - May 2017Client Services and AdministrationMy Role:- Liaising with unit owners, tenants and third party businesses - Administrative support of property managers - Dealing with customer inquiries, conflict resolution and mediation of interests

Tomas Bata University in Zlín
Sept 2018 - nowUniversity TeacherMy Role:- Conducting classes for Czech and international students (Public Relations, Advertising, Project Management in Practice, Integrated Marketing Communication, Teamwork) - Leading students at the subject called Non-Profit Organization Projects - Creating interactive learning environment - Design, organization and delivery of learning activities aimed at developing the ability of using the theory in practice, enhancing critical and strategic thinking, facilitating peer learning and cross cultural exchange - Supervision and assessment of final theses - Member of the Commission of the Final State Examination - Research Activities Show less

Zlín Creative Cluster
Apr 2021 - Mar 2022Executive ManagerThe first cluster in the Czech Republic focusing on the creative industries. The cluster brings together representatives of the public, private, non-profit and educational sectors from creative and cultural industries in the Zlín agglomeration.My Role:- Preparation and management of projects, responsibility for the success of the organization including project goals and objectives - Networking for cluster members, preparation of applications for subsidies - Communication with international partners and the National Cluster Association, ensuring administration connected with the running of the organization Show less

URBACT
May 2021 - nowLead ExpertURBACT is European Territorial Cooperation Programme aiming to foster sustainable integrated urban development in cities across Europe. It is an instrument of the Cohesion Policy, co-financed by the European Regional Development Fund, the 28 Member States, Norway & Switzerland. URBACT’s mission is to enable cities to work together and develop integrated solutions to common urban challenges, by networking, learning from one another’s experiences, drawing lessons and identifying good practices to improve urban policies.My Role:- Supporting European cities to learn, adapt and reuse good practice on different topics of urban development- Specializing in communication, culture, education, equality, diversity and inclusion- Experience with projects focused on internationalisation, inclusion, cultural and creative industries, local governance and urban regeneration- Expert support of National Practice Transfer Initiative OnStage (2021 - 2022, network of 8 European cities)- Expertise for CZ&SK URBACT Campus (2024, Action Planning Networks from 9 cities)- Expertise for U.R.IMPACT (2025, City of Broumov)- Supporting transfer of good practice by implementing different learning and managing tools- Facilitating peer learning and cross cultural exchange- Integrated and participatory design of strategies- Sustaining engagement of stakeholders and translating strategies into actions- Writing Transferability study, articles and other documents for the EU- Organization and participation in both international and national meetings Show less

European Urban Initiative
Oct 2024 - Dec 2024Expert ModeratorCapacity Building Event in Prague “Improving metropolitan cooperation for the implementation of Intergated Territorial Investments”Representatives of 13 Czech ITI agglomerations and metropolitan areas and managing authorities such as the European Commission, Ministry of Education, Youth and Sports (CZ), Ministry of Regional Development (CZ), Ministry of Industry and Trade (CZ), etc.; speakers from the World Bank and city representatives from Finland, Greece, Germany, Italy, Romania and Slovakia.My Role:- Contribution to the development of the event concept and agenda- Coordination with the other event moderators and the curriculum designer- Contribution to the script of the break-out session- Preparation, delivery and moderation of the content of the allocated session(s), including the break-out session, contribution to the drafting of the follow-up report Show less
Licenses & Certifications

Certificate in Advanced English
University of Cambridge ESOL ExaminationsJun 2015
PRINCE 2 Foundation
APMG-InternationalFeb 2012
Languages
- czCzech
- enEnglish
- frFrench
- poPolish
- slSlovak
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