Mel Nicholls

Experience

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  Danone Waters UK

  Jan 2005 - Jan 2007

  Advanced through a series of promotions, resulting in managing the largest wholesale territory in the country. Excelled in new business in a newly created position. Advanced through a series of promotions, resulting in managing the largest wholesale territory in the country. Excelled in new business in a newly created position. Advanced through a series of promotions, resulting in managing the largest wholesale territory in the country. Excelled in new business in a newly created position.

  • Territory Sales Manager - Wholesale

    Jan 2007 - Jan 2007

  • Business Development Executive - Foodservice

    Jan 2006 - Jan 2007

  • Sales Coordinator

    Jan 2005 - Jan 2006
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  API Leisure & Lifestyle (now Rewards Gateway)

  Jan 2005 - Jan 2005

  Promotional Coordinator

  Organised and implemented schedule for client site visits. Increased awareness and usage of the program. Implemented strategies to assist in client renewal.

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  API Leisure & Lifestyle (now Rewards Gateway)

  Nov 2007 - Jun 2010

  National Account Manager

  Built and maintained strong relationships with national accounts. Negotiated and renewed clients at program anniversary. Assisted in development of promotional programs. Launched programs to new accounts. Monitored and reviewed program usage to optimise results. Managed client reporting. New business development.API Leisure & Lifestyle provides an outsourced solution to common human resource challenges. Creating productive, satisfied and loyal employees is its common goal. API assists companies in achieving these goals by providing a tailored and branded Employee Benefits Program that provides employees with an innovative non-salaried benefits package. As the leading provider of Employee Benefits Programs in Australia, API Leisure & Lifestyle works with a variety of organisations to assist them to reach their human resource objectives including: * Increasing employee morale and engagement * Attracting and retaining quality employees * Enhancing their Employment Value Proposition * Differentiating the employment offering * Becoming and remaining a Preferred Employer * Improving organisational and financial performance Show less

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  PreVisor (now known as SHL CEB Talent Measurement)

  Jun 2010 - Jan 2011

  Business Development Manager

  Dedicated new business focus. Drove successful business results for clients by implementing PreVisor solutions. Educated prospective clients on psychometric testing. Attended networking events to secure leads and build pipeline. PreVisor provides pre employment screening tests and employee assessment solutions, that help organisations connect employment decisions with business results. Following the rigorous standards of industrial-organisational psychology, PreVisor's assessment testing accurately predicts on-the-job performance and supports fair hiring practices. PreVisor's employment solutions, from its assessments such as online personality testing to other hiring tools such as interview guides, help streamline hiring. PreVisor’s pre-employment testing solutions are trusted by more than 10,000 organisations worldwide, including over 100 of the Fortune 500. Show less

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  Unilever

  Feb 2011 - Apr 2015

  Led internal Unilever & external agency teams across Australia & New Zealand managing social media platforms to drive impactful digital and social campaigns. Led website update project to drive product sales. Drove free trade through converting web visitors to customers via the eCommerce project. Implemented engaging channel specific B2B marketing activities and developed & executed loyalty programs to retain free trade converts. Worked with the global Unilever team to share and implement best practice in the ANZ marketplace. Show less Grew the B2B Route to Market channel to foodservice distributors, managing the budget and demonstrating increasing ROI annually. Developed and executed activities that launched NPD to market, and drove customer loyalty. Developed deep channel understanding and insights to create annual and long term plans that effectively targeted key customers. Worked with the global Unilever team to share and implement best practice in the ANZ marketplace. Worked with PFD, Bidvest, Countrywide, NAFDA & Independent foodservice distributors. Show less Developed key customer relationships in accounts with over $13m value. Built and executed national account plans to deliver against l business objectives. Launched NPD and tailored marketing activities for national accounts to produce mutually beneficial results. Worked with the global Unilever team to develop and execute global account plans and share best practice in the Australian marketplace. Accounts included Spotless, Compass, Sodexo, Coffee Club, Hog’s Breath Café, Hungry Jacks, Gloria Jean’s Coffee. Show less

  • Digital & Trade Marketing Manager

    Oct 2014 - Apr 2015

  • Channel Marketing Manager

    Jun 2012 - Oct 2014

  • National Account Manager

    Feb 2011 - Nov 2012
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  Travelling

  Apr 2015 - Aug 2015

  Career Break- travelling
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  The Star Entertainment Group

  Sept 2015 - Dec 2017

  Head of Loyalty Marketing

  Managed the Loyalty Marketing team to lead rebrand of The Star Loyalty Program across 3 properties and create campaigns for relaunch. Developed and managed roll out of Loyalty Marketing Strategy, to drive engagement and acquisition of new Members.Managed development of new digital channels, leading projects from the business side, including new website, Mobile App and Member Servicing Kiosk.Led business side Project Implementation. Managed relationships with multiple stakeholder groups across IT, Internal Creative Agency and other business functions. Show less

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  Life Education

  Jan 2018 - Sept 2020

  2IC to National CEO Reporting to National Chair. Interim role while recruiting for ongoing CEO.

  • Head of Marketing & Operations

    Apr 2019 - Sept 2020

  • Acting National CEO

    Jan 2019 - Apr 2019

  • National Marketing Manager

    Jan 2018 - Dec 2018
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  Windmill Financial Planning

  Sept 2020 - now

  Business Manager
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  Windmill Finance

  Aug 2023 - now

  Director | Finance Broker