Experience

• 

  Heineken

  Jun 2006 - Jul 2008

  Demand planner

  As a Demand Planner, I specialized in enhancing forecasting accuracy and optimizing stock and logistic control. My achievements include:• Significantly improving short and long-term forecasting accuracy to achieve rates of 80-85%, contributing to better inventory management and resource allocation.• Implementing strategies to improve stock and logistic control, resulting in streamlined operations and cost savings.• Consolidating and analyzing sales data on the regional level to provide actionable insights for strategic decision-making and business growth. Show less

• 

  Kraft foods europe

  Jul 2008 - Apr 2012

  As a Senior Sales Analyst, I consolidated and analyzed unit-level sales data, optimizing reporting cycles and achieving forecast accuracy rates of 80-85%. My contributions enhanced decision-making processes and drove revenue growth through data-driven insights and process improvements.

  • Senior Sales Operations Analyst

    Nov 2009 - Apr 2012

  • Unit Sales Analyst

    Jul 2008 - Nov 2009
• 

  Mondelēz international

  Apr 2012 - now

  • Driving organizational change by spearheading strategic initiatives to optimize processes, enhance efficiency, and achieve business objectives.• Collaborating with cross-functional teams to analyze current operations, develop transformation strategies, and implement solutions that drive sustainable growth.• Leading change management efforts to ensure smooth transitions and adoption of new processes.• Fostering collaboration among different departments to align goals and strategies.• Monitoring performance metrics to ensure the successful implementation of transformation initiatives.• Communicating effectively with stakeholders at all levels to keep them informed and engaged.• Developing and executing strategic plans to support long-term organizational goals.• Promoting a culture of continuous improvement to adapt to the rapidly changing business landscape.• Utilizing expertise in Sales to drive specific initiatives that enhance sales performance and overall business growth.• Contributing to the evolution and success of the organization through strategic planning and innovative solutions. Show less • Leading strategic initiatives aimed at facilitating mergers, acquisitions, and other corporate transformations.• Orchestrating end-to-end project management processes to ensure seamless integration of acquired entities.• Harmonizing operations and realizing synergies across merged entities.• Collaborating with cross-functional teams to develop comprehensive strategies for business transformation.• Streamlining processes and optimizing organizational structures for efficiency.• Overseeing due diligence activities to assess and mitigate risks.• Managing stakeholder relationships to ensure alignment and support throughout the transformation.• Driving change management initiatives to facilitate smooth transitions and adoption of new practices.• Ensuring the realization of strategic objectives through effective project management.• Focusing on delivering value and driving sustainable growth within the sales function.• Playing a key role in shaping the success of M&A activities within the MEU region. Show less • Implementing revenue management strategies to maximize profitability and efficiency across the sales process.• Analyzing sales data to identify opportunities for revenue growth and process improvements.• Facilitating communication and coordination among various departments to ensure alignment with revenue management goals.• Monitoring and evaluating the effectiveness of implemented strategies to ensure they meet desired outcomes.• Providing insights and recommendations based on data analysis to support decision-making.• Conducting market research to understand competitive positioning and identify revenue opportunities.• Driving sustainable revenue growth through continuous optimization of sales processes and strategies.• Enhancing the organization's competitive position in the market through effective revenue management. Show less I've spearheaded the development and sustainability of Sales Force Automation (SFA) solutions and Digital Merchandising, focusing on Image Recognition technology. My achievements include:• Crafting and executing KPIs to enhance sales efficiency, driving measurable improvements in performance.• Revolutionizing the sales service organization model by strategically distributing resources among trade channels, ensuring optimal utilization.• Pioneering the development of audit processes for Distributors, Mondelez Sales team, and third-party entities, ensuring compliance and accountability.• Spearheading the development of Merchandising Services, aligning them with organizational goals and industry standards.• Managing the bidding process and contract negotiations for Merchandising Services and Sales Systems solutions, optimizing outcomes and ensuring value for the organization.• Strategically planning and allocating investments for Distributor sales forces, maximizing returns and fostering sustainable growth.• Through effective leadership and strategic vision, I've played a pivotal role in driving innovation, efficiency, and growth within the sales organization. Show less As a Manager Sales Systems Development and Field Force Efficiency, I've achieved notable successes including:• Spearheading the definition of strategic roadmaps to enhance business processes, driving efficiency and performance improvements.• Continuous improvement of Digital Merchandising performance, optimizing processes and delivering tangible results.• Successfully managing contracts and negotiations with vendors, ensuring favorable terms and maximizing value for the organization.• Coordinating day-to-day support for end-users, ensuring the highest level of service and timely responses to their needs.• Providing crucial support to the Sales organization by preparing and delivering analytical reports, empowering data-driven decision-making.• Developing and implementing business processes for territory routing, enhancing operational effectiveness and resource allocation.• Implementing KPIs to improve sales efficiency, driving measurable improvements in performance and productivity.Additionally, I led the "Perfect Store Excellence" Project, a testament to my commitment to excellence and continuous improvement within the organization. Show less As a Manager of Sales Systems Development, I spearheaded numerous initiatives to enhance efficiency and effectiveness, including:• Creation and implementation of a unified Sales Data source for Sales and CS&L BI Reporting Tools, facilitating streamlined decision-making.• Development and implementation of an SLA system to ensure service level agreements were met consistently.• Integration of NKA Sales into CRM, improving customer relationship management and sales tracking.• Implementation of automatic synchronization of finished goods from SAP to CRM, enhancing data accuracy and efficiency.• Introduction of a distance learning system for field and office staff, promoting continuous learning and skill development.• Rollout of a new version of SFA, improving sales force automation and productivity. Show less

  • Business Transformation Functional Lead | Europe and Middle East

    Jul 2022 - now

  • M&A Project Manager Business Transformation | Europe and Middle East

    Jul 2021 - Jun 2022

  • Sales Project Manager | Revenue Management | Benelux

    Mar 2020 - Jul 2021

  • Manager Sales Efficiency and Route to Market | Eastern Europe & Central Asia

    Aug 2016 - Mar 2020

  • Manager Sales Systems Development and Field Force Efficiency | Eastern Europe & Central Asia

    Aug 2014 - Aug 2016

  • Manager Sales Systems Development

    Apr 2012 - Jul 2014