Antoun Toubia

Experience

• 

  UNO for Trading & Distribution

  Oct 2014 - Mar 2017

  Key Account Executive

  Managed top retailers in Lebanon such as Carrefour, Spinneys & Charcutier Aoun

• 

  GTRC by Alghanim Industries

  Apr 2017 - Mar 2020

  Senior Key Account Executive

  -Negotiated & implemented Candy City project for PVM brands in Carrefour with no rental investment incurred leading to 25% shelf share growth on Mentos Gum & 35% on Chupa Chups Candy-Negotiated Carrefour check-outs agreement improving our brands visibility in terms of location and share of shelf, which led to a 40% increase in sell-out within the same month of implementation

• 

  Nestlé

  Mar 2020 - Dec 2021

  KAS - Distributor Manager

  -Lead a team of 10 van sales representatives and their sales supervisor towards driving numeric and weighted distribution growth across Kuwait market-Rebuilt the operation growing the distributor coverage by 40% during the second half of 2020 reaching the highest number ever recorded-Reorganized the distributor loading schedule which lead to a 25% increase in average time spent in the market and 28% increase in average number of visits per day

• 

  SODIAAL

  Dec 2022 - now

  Sales Manager - Middle-East & Africa

  Managing distributors across 8 countries in the Middle-East and 9 countries in AfricaLead the launch of our brands in seven new countriesfrom prospection to first orderOrganised more than 10 demonstration/masterclassevents to spread brand notoriety in the region2024 Market share growth: UAE +4pts & Morocco+8ptsReworked pricing strategy which lead to a +22%growth in net profit