Experience

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  Neptune

  Nov 2018 - Dec 2022

  Content & Partnerships lead, working cross-functionally to deliver Neptune’s content-first strategy across social media channels and email campaigns. Key successes included:• Headed Neptune’s social strategy that delivered 95% growth (+22% competitor average) and a consistent monthly engagement of +1.5m (+20% competitor average) across core channels, since 2020.• Worked with research consultants on our brand positioning with the objective of reaching a younger demographic online. Helped run online surveys and focus groups that established attitudes, behaviours and motivators that resulted in a better understanding of types of content our customers interacted with and therefore a stronger digital content strategy that appealed to a demographic 25-35yo (which grew by 20% by 2022).• Owning all social media accounts meant constant engagement with customers, understanding their behaviours and perception of new product launches through in-app surveys, polls and questionnaires. Show less

  • Content and Partnerships Manager

    Nov 2020 - Dec 2022

  • Digital Communications Executive

    Nov 2019 - Nov 2020

  • Marketing Assistant

    Nov 2018 - Nov 2019
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  Rise & fall

  Dec 2022 - Feb 2023

  Content and community manager

  Worked alongside the business to create digital brand strategies; analysing competitors, industry trends and segmenting consumer behaviours. Worked collaboratively across departments to create, develop and refine Rise & Fall communication and content deliverables (social media and email). Owned the growth of all social media channels, diversifying a high-quality, engaging and relevant content mix while building and maintaining brand affiliations and partnerships. Key successes included:• Supported a transformational rebrand that optimised Rise & Fall’s value proposition and communication towards a customer-base that we gained valued insight upon.• Managed brand and customer research with objectives to explore (1) Who were Rise & Fall’s key customers (2) Who were Rise & Fall’s key competitors, and (3) What were the customer attitudes towards the brand’s communications and content. The aim being to track and identify challenges and recommend opportunities for improvement.• Build two product collection launched (bedding & linens). Included working on communication calendars, brand messaging, content and email campaigns. Project managed cross-functionally to ensure deadlines were met and strategies were maximised.• Built an international pool of industry experts and influencers with aligned brand values to expand recognition and reputation Show less