Experience

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  Chongqing investment promotion association

  Jun 2012 - Aug 2012

  Intern in department of investment

  • Offer information on investment climate of target market to foreign companies intending to establish branches• Provide suggestions and tangible aid to foreign companies attempting to alter their registered capital• Participate in the drafting of feasibility report of investment

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  Ogilvy

  Jan 2014 - Jun 2014

  Intern in intel team

  • Operation of microblog @英特尔教育• Drafting of proposal for projects, weekly/monthly/annual report, and monthly/quarterly/annual promotion plan• Onsite suport for PR activities

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  Siemens

  Jun 2014 - Nov 2014

  Intern in marketing and communication department

  • Support projects including customer event, road-show, industry exhibition like Hannover Messe.• Coordinate cross-function communication, drafting promotion, establish information database, conduct procurement.

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  Bravolinks integrated marketing co., ltd

  Jul 2015 - Sept 2020

  Senior account manager

  Dedicated in integrated marketing events both online and offline domestically and oversea for prestigious clients varied from healthcare, IT, FMCG and direct sales industry, in order to strengthen the corporate brand image, boost the brand awareness and consolidate relationships with clients/partners. Manage the entire event lifecycle of projects both at home and abroad. Lead 58 integrated marketing programs on different scales and levels in 34 cities at home and 22 countries and regions abroad.The top 5% of the entire staff in HQ for 5 consecutive years, and the top 1% of staff in HQ who has been promoted team leader as well as senior account manager within 4 years. Show less

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  China arab tv

  Oct 2020 - Jan 2021

  Project planning manager

  Company Intro:The only Sino-foreign joint venture satellite TV on the traditional Silk Road, which embraces a coverage of 50million population in 22 Arabic countries.Project Planning Manager & International Affairs Manager Beijing• Projects planning: responsible for the project planning, ideation and promotion, facilitate business cooperation• International affairs: extend the relationship with 22 Arabic embassies, keep good maintenance with ambassadors, culture and economic counsellors of the 22 Arabic countries, take charge of programs with those embassies• Government affairs: maintain the regular connection with Beijing Municipal Radio and Television Bureau Show less

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  百度

  Jun 2021 - Dec 2023

  Marketing manager

  •Manage the establishment and operation of Autonomous Driving and Vehicle-Infrastructure Cooperated Autonomous Driving Demonstration Centers nationwide, coordinate the support for GTM and brand awareness across 3 BUs. •Manage the 0-1 establishment and operation of an integrated data monitoring platform for user experience on toC+toB+toG end.•Steer the BG level industrial cooperation events, unleash Apollo’s organizational and technological influence.-Project management: Ensure the high-quality operation of Apollo Board. Formulate annual operation plan, including annual budget and resource integration plan internally and externally. Initiate and manage the development of Annual Conference (S level) and quarterly cutting-edge technology seminar and forum (S level). Facilitate annual strategic cooperation agreements and business collaboration projects while maintaining good relationships with board members. -Strategic cooperation facilitation: Identified win-win value points for BUs in industrial cooperation. Facilitate collaborations between R&D, enterprises and universities to build successful cooperation cases, contributing to BUs’ commercialization targets and enhancing the BG’s industrial influence. Show less

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  Tesla

  Dec 2023 - now

  Regional enterprise sales manager

  •Establish and strengthen brand influence among toB client, elevate brand culture and product recognition, facilitate the sales conversion from brand awareness. Based on a profound understanding and interpretation of brand and product, establish and reinforce Tesla’s brand value and product differentiation among toB client through activities such as technology lectures and exclusive test drive events. Seize the mindset of employees of toB clients, incubate potential customers within toB client, and achieve efficient sales conversion among toB clients.•Establish and expand effective enterprise pipeline by hosting brand events for toB clients, expand sales leads to the retail end, achieving sales increment at toB end.Existing clients: promote activity recapture and achieve high-quality cultivation of existing enterprise clients through the review and optimization of KP’s feedback and satisfaction towards brand events in toB clients. Target clients: influence KP relying on solid and compelling content output about brand and product, open up core decision-making channels and complete enterprise client car purchase contract . Achievements: Within two months, close deal with five target top enterprises, make breakthrough cooperation with eight long- unachieved target top enterprises, surpassing the best performance of previous peers at the same period by +20%.•Coordinate the planning and operation of toB client events, establish SOP for the cotinuous iteration of seasonal events proposal, and revitalize the collaboration with retail end and cross-functional departments.Lead the operation team to formulate quarterly and annual events plan, create iconic cases in different industry categories. Achievements: recond high of new user leads and on-site test drives in a single event since the establishment of this department. Through rapid response and cross-functional cooperation over the past months, rebuild the influence of enterprise sales department in the region. Show less