Experience

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  Tea sistemas & tea latinoamerica

  Jan 1993 - Jan 1995

  Marketing supervisor & public relations coordinator

  • TEA´s Products, services and solutions Promotion • Develop Standard proposals for specific products• Develop Campaigns by product for Mexico and LA• Set up Telemarketing team in order to coordinate all the marketing campaigns• Design and develop TEA´s offerings brochures• Develop TEA´s offerings brochures• LA Partners Coordination• Public Relations Coordination

• 

  Gcc de mexico

  Jan 1995 - Jan 2000

  Marketing manager

  • Design and manage marketing strategies according to the target market• Definition, creation and coordination of GCC internal Communications campaigns• Creation, develop and coordination of 70% of GCC´s products, services and solutions the campaigns• Execution & coordination of that campaigns in all the country• Develop of the Corporative and top of mind campaigns• Set up Telemarketing team• Coordination of public relations activities • Lead the Marketing Teams in our 3 offices (Monterrey, N.L., Guadalajara, Jal., and Hermosillo, Sonora)• Support definition process of company's sales methodology • Support the definition and lead the implementation of a Leads Sales Cycle Scorecard model to facilitate the executives´ performance evaluation process• Coordination with Select and IDC companies for buying competence studies Show less

• 

  Ibm de mexico

  Jan 2001 - Sept 2015

  • Identify which market segments are most attractive and addressable for specific Infrastructure Services solutions• Work joint with executives for developing a Marketing strategy • Develop the Global Technology Services Marketing Plan including specific strategies and actions to create and capture value.• Building future quarter pipeline by managing the execution of current quarter plan activities, assessing performance, and executing the pipeline strategy within the defined management system.• Implementation of Infrastructure Services monthly next quarter business review aligned marketing strategies vs. real business gap. • Develop and lead a new demand generation opportunity management system. • Strong contributor to impulse and improve the relationships with analysts and media. • Strong contributor in the Global Technology Services transformation message for the customers.• Creation and implementation of integrated communication strategy for supporting Global Technology Services business.• Develop and execute strategies for driving revenue growth for Infrastructure Services Lines align with sales• Responsible of the Infrastructure Services marketing strategy according with the portfolio availability by route aligned business strategy and key messages as: Small deals Strategy, Infrastructure Services Key Plays by industry and focus on General Business Market and Geo Expansion.• Responsible of the marketing and internal and external communications strategy of the openings of Legaria Command Centers, Guadalajara Smarter Data Center and Cloud Center.• Led the activities for increasing significantly GTS's participation in internal campaigns and during 2012 the public relations activities have generated a coverage 30% major that the activities done during the last 3 years. Show less • Support Porject Executive, Delivery Project Executives, Project Managers in “Contract Management” for Technology Services Projects 200 (long & short term projects)• Implement Program Management System Methodology in Mexico for Strategic Outsorucing projects (15) in order to use consistent processes, procedures, tools and Skills and to get the level of maturity require for the organization• Import and implement Contract Initiation Services (CIS) process in order to establish an effective management system that allows Project Executives and Project Support Office (PSO) to manage the commercial and contractual aspect for new contract, as a result of this implementation, Projects the correspondent Wills list.• Lead the GTS projects Hands Off and ensure project information is complete and documented on the Project Control Book Data Base.• Coordinated monthly performance reviews; Define and managed performance indicators.• Facilitate and support the implementation of requisitions generation and renewal process (reducing to 0, 88 bypasses)• Project Support Office Transformation. Defining new roles and operation processes. (PSO growth from 15 to 40 resources ; and improve the resource mix from 3 regulars to 21)• Improve team capabilities, methodology and process to operate the PSO effectively • Promote professional development and certifications in the team: Increasing the PMI certifications by 3 and 6 in progress, ITIL: 4 and Sr. PM: 1• Facilitate and support the implementation of cost optimization programs for the SO projects Show less • Lead Technology Services Customer Satisfaction Area achieving all the metrics • Provide Support to Resolution Owners to manage and solve Customer Complaints on time• Develop trends and co-relational analysis in order to identify potential areas of problems• Create an schedule to visit customers, the includes problems solving, achieve Set/Met and reference’s metrics and the most important reason to set a channel to listen to our customer needs and feedbacks.• Participate in the committee for customer claim or marketing cons. process Show less GTS Marketing Management Team Leader • Marketing Management Functions for Global Services and Business Consulting Services• Design and manage marketing strategies according to the target market• Support business owners to develop routes to market by industry and territory• Develop of Short Term Revenue Campaigns• Develop of co-marketing campaigns with channels and Business Partners• All the Marketing Metrics/Targets were accomplished and exceeded during 7 years• Lead and develop the CIO & Security Programs in Mexico according with the new marketing framework launched in 2005• Winner of 4 Marketing Spotlight Awards (CIO Program, Security Forum, MIT Event & SO Propensity Model)• Definition, creation and coordination of IGS internal Communications campaigns• Event Optimization with a single message creation to the customer, avoiding duplicate messages Show less

  • Marketing, Communications & Strategy Manager

    Jan 2011 - Sept 2015

  • Project Support Office Manager

    Jan 2007 - Jan 2011

  • GTS Customer Satisfaction & GTS Marketing Management Team Leader

    Jan 2005 - Jan 2007

  • GTS Marketing Management Team Leader

    Jan 2001 - Jan 2007
• 

  Ibm

  Jul 2015 - Jun 2016

  Small deals services sales team leader

  Responsible for Sales of the Services Portfolio in projects under 500Kusd Leadership of the Telesales representatives based in Colombia. Responsible for Inside Sales Reps Team. Achievement of sales targets in an area that had not met its goals in three years, reaching 120% in Q4

• 

  Delichoose

  Jun 2016 - now

  Director general

  Development, creation, and design of cakes, cookies, and chocolates according to customer requirements

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  Rackspace technology, the open cloud company

  Jan 2020 - Apr 2021

  Sdr manager

  Creation, analysis, and development of the customer database for both potential and current clients. Supervising 6 sales development representatives. Creating, developing, and managing the lead management process, as well as the management process for small clients (less than 250 KUSD). Generating lead generation metrics and pipeline development. Administration and attention to clients generated through the web. Establishing satisfaction metrics for a quick response. Implementing processes and achieving results in a short period in an area that had been without metrics or processes for two years. I managed to implement 100% of the processes and increase qualified leads from 10% to 100%. The sales target of my organization increased from 20% to 80% Show less

• 

  Pure innovation

  Apr 2021 - Mar 2025

  Account director

  Management of HPE and HPE Aruba Networking accounts, coordinating co-marketing activities with 30 partners, as well as other technology and banking clients. Coordination and supervision of a team of 8 account executives. Development of quotes and proposals. Cost negotiation and supplier relationship management. Organization and comprehensive management of client events.

• 

  Idea 1

  Oct 2024 - now

  Account director

  Management of technology clients. Development of quotes and proposals. Cost negotiation and supplier relationship management. Organization and comprehensive management of client events.