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Ambika Luthra

Ambika Luthra

Marketing Associate

Followers of Ambika Luthra4000 followers
location of Ambika LuthraGreater Bengaluru Area

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  • Timeline

  • About me

    Swisse India | D2C Growth | McKinsey NGWL'24

  • Education

    • Alliance francaise

      -
      French

    • Sacred Heart Senior Secondary School - India

      -

    • Jesus and Mary College

      2014 - 2017
      Bachelor of Commerce (B.Com.) Business/Commerce,

      Activities and Societies: •President of Film Appreciation and Movie Making Society •Core member of Commerce Association •Head of cultural activities - Montage, the Annual Cultural Fest of JMC •Vice president of Film Appreciation Society •Archery Team, JMC Bachelors of Commerce- Key Modules: Organisational Behaviour, Marketing Management, Human Resource Management, International Business, Corporate Accountancy, Cost Accountancy, Micro Economics

    • HEC Paris

      2018 - 2018
      Summer School Digital Marketing

      Activities and Societies: I attended a summer course at HEC Paris in July 2018 as an exchange student from UCL School of Management in the field of digital marketing. The course enabled me to build both strategic and operational skills as well as practice Digital Marketing by tackling real-life micro cases

    • UCL

      2017 - 2018
      MSc. Management Business/Commerce, General

      MSc Management with a major in Finance at UCL School of Management. Key Modules:Investment Management - Corporate Finance- International Capital Markets - Corporate Strategy - International Financial Reporting - Mergers & IPOs- Markets and Customers- Decision and Risk Analysis

    • Goodenough College

      2017 - 2018

      Activities and Societies: Head of Indian Society During my time at Goodenough College, I was an active part of the community and was one of the key organisers of the India - Pakistan week - A week long series of events where students from both countries came together to celebrate our culture and ethos. Goodenough College is an award winning postgraduate residential community in the heart of London.

  • Experience

    • Hindusthan Sales Corporation

      Nov 2018 - Jan 2020
      Marketing Associate

    • Phulkari Women of Amritsar

      Sept 2019 - Nov 2021
      Communcation and Social Media Marketing Volunteer

      • Coordinating and executing the social media strategy, working across key social media channels including Facebook, Twitter, and Instagram for Phulkari; a women’s social organization and think tank• Build and update media lists and databases and schedule, coordinate and attend various events for the NGO arm of the organization.• Planning, writing and managing e-blasts and e-newsletters

    • Mosaic Wellness

      Jan 2020 - Apr 2022

      Product Strategy & Launch▪ Working with the co-founder & the NPD director to evaluate new personal care products for wellness brands - Man Matters & Bodywise▪ Conducting customer mapping, analyzed demographics & habits to identify key customer segments▪ Complete ownership of the product launch process that involves finalizing product brief, packaging, label content and artwork for the portfolio▪ Heading product improvement projects to improve the ratings Social Media Marketing & Branding▪ Handled the shop IG channel to highlight product launches & creating a community of 15K+women within 2 monthsSEO & Content Strategy and Marketing▪ Devised a content marketing strategy and measurement process to reach at least 120K readers per day▪ Performed regular keyword research using SEMRush and Ahrefs to get insights for high search volume relevant topics▪ Conducted on-page SEO research & implemented SEO tactics to continuously rank at least 70% of the blog articles on page 1▪ Identified content gaps and prepared weekly content briefs for the content writers/agencies to produce SEO optimized and innovativecontent which boosted readership and increased the traffic on the blog by 80% Show less

      • Assistant Marketing Manager

        Oct 2021 - Apr 2022

      • Senior Executive

        Jan 2020 - Sept 2021

    • Kindly (YC W22)

      Apr 2022 - Jul 2022
      Senior Brand Manager

      ▪ Conceptualized the brand with Ting India.▪ Curated content for the website and social media that communicates our vision and mission▪ Liaised with NPD & took complete ownership of product positioning to reach out to the larger target audience.▪ Managed & led PR initiatives to increase awareness and brand recall.▪ Conceptualized and led the creative process for all lifestyle shoots, brand video & lifestyle videos featured on the website, PR & social media

    • H&H Group

      Sept 2022 - now
      Brand Manager

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Ambika Luthra
      McKinsey Next Generation Women Leaders -2024 Mckinsey May 2024
    • Awarded to Ambika Luthra
      First in FemTech FemTech Focus Aug 2023 This award recognizes individuals who have demonstrated significant contributions to women's health innovation. The criteria considered for this award include excellence in innovation, leadership qualities, milestones accomplished, collaborative spirit, and a dedication to accessibility, affordability and diversity.

  • Volunteer Experience

    • Head Of Operations- Bloodypure Campaign- North India

      Issued by Kadam on May 2019
      KadamAssociated with Ambika Luthra