Experience

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  Cauê copiadora

  Apr 2005 - Nov 2015

  Partner / owner
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  Valcucine

  Aug 2011 - Jun 2012

  Designer
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  Under armour

  Nov 2015 - Apr 2017

  Demand planning analyst

  • Developed accurate demand forecasts by analyzing historical sales data and utilizing statistical models, improving inventory management and sales planning.• Collaborated with sales, marketing, and finance teams to integrate key demand drivers, enhancing forecast accuracy and business alignment.• Managed inventory levels for new, existing, and phase-out products, reducing excess stock and optimizing stock availability.• Led the creation of account group-level sales plans and financial targets, supporting long-term strategic growth and regional objectives.• Conducted bookings review meetings and identified risks and opportunities, driving improvements in sales plan stability and execution.• Supported commercial leads in preparing and presenting strategic planning slides for quarterly business reviews, aligning cross-functional teams with business goals. Show less

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  Grupo dass

  Apr 2017 - Sept 2017

  Sales planning analyst

  • Conducted market analysis and demand planning for FILA and UMBRO brands, optimizing product collection strategies for footwear.• Managed product portfolio and inventory levels, ensuring alignment with market demands and minimizing excess stock.• Provided commercial support and intelligence to sales teams, enhancing decision-making and strategic planning.• Developed and analyzed sales forecasts, leveraging data visualization tools to identify trends and opportunities.• Collaborated with cross-functional teams to drive successful execution of commercial strategies and improve overall business performance. Show less

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  Grupo boticário

  Oct 2017 - Jun 2020

  Integrated planning analyst

  Business Unit - Eudora • Developed long-term demand forecasts and managed product categories to meet sales targets, optimizing margins and profitability.• Collaborated with marketing to plan the portfolio and manage the marketing mix for new product launches, ensuring alignment with sales strategies.• Defined pricing strategies for products through profitability analysis and competitor monitoring, enhancing market positioning.• Implemented promotional calendars and discount actions, evaluating the impact on sales acceleration and brand profitability.• Acted as the marketing interface in the S&OP process, ensuring accurate forecast revisions and effective communication of action points.• Monitored sales deviations in Sell-In and Sell-Out, identifying adjustment needs and creating action plans to mitigate risks.• Analyzed historical sales data and developed performance indicators, continuously improving processes through quantitative analysis. Show less

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  Kellogg company

  Jun 2020 - Mar 2021

  Demand planning analyst

  • Developed and managed demand forecasts by SKU for specific categories and channels, aligning short-term and long-term product demand with Marketing and Trade Marketing teams, ensuring alignment with sales targets and market demands. • Analyzed historical sales trends and developed analytical tools to improve forecasting accuracy, contributing to KPIs such as Forecast Accuracy, BIAS, and MAPE.• Acted as the IBP interface, coordinating with Operations, Logistics, Marketing, Commercial, and Finance teams to ensure accurate forecast revisions and compliance with business plans.• Ensured high-quality, collaborative demand planning processes integrated with the IBP cycle, maintaining forecast accuracy and consistency across SKUs and distribution centers.• Monitored and controlled inventories with Operations and Logistics, maintaining stock quality and service levels while ensuring product availability.• Managed product categories to optimize margins and profitability, contributing to overall business objectives.• Systematically monitored and communicated demand analyses and potential changes to Sales, Trade, and Marketing teams, determining specific actions to adjust plans and execute the brand portfolio.• Mapped and analyzed business processes to identify and implement improvements, enhancing organizational sustainability and performance. Show less

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  Mercado livre

  Mar 2021 - Sept 2021

  Senior demand planning analyst

  • Developed and optimized demand forecasts for long-term and short-term horizons, ensuring alignment with sales targets and market demands.• Planned and optimized workforce allocation and demand fulfillment in the Distribution Center, analyzing production volume peaks and valleys to enhance operational efficiency.• Acted as the planning interface between Operations, Transport, Marketplace, Commercial, and Finance teams, ensuring accurate forecast revisions and compliance with business plans.• Monitored and controlled actual versus planned demand volumes, analyzing assumptions to anticipate decision-making and ensure effective execution.• Identified and mitigated risks and impacts in the planning process, finding solutions to ensure delivery of KPIs within established targets.• Developed and managed projects to improve the accuracy of transfer plans between Operations, strategically positioning inventory to reduce transportation costs and delivery times, boosting sales.• Structured problems, collected information, analyzed data, identified trends and patterns, detected root causes, observed processes, and developed business plans for continuous improvement.• Prioritized and dimensioned opportunities, collaborating closely with different areas such as Product, Technology, Inventory Management, Fiscal, Regional, and Operations. Show less

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  Grupo boticário

  Oct 2021 - Apr 2024

  Demand planning specialist

  • Developed and managed demand forecasts of Sell In/Sell Out volumes at SKU level for regular items, launches, and promotions through advanced quantitative analysis, leveraging historical data and strategic brand initiatives.• Ensure strong governance and detailed analysis in Sales and Operations Planning (S&OP) processes to achieve business goals consistently.• Lead the development and presentation of demand plans in S&OP meetings, aligning strategies with overall business objectives.• Support leadership in managing information, projects, and departmental responsibilities for smooth operations.• Create and deliver clear presentations and reports for strategic meetings, translating complex data into actionable insights.• Collaborate closely with Marketing, Channels, Supply Chain, Communication, and Finance teams to share information and execute business strategies effectively.• Drive innovation and streamline product discontinuation processes by integrating internal insights and market trends.• Use data analysis to identify opportunities for process improvement and operational efficiency.• Consolidate data to provide actionable insights for comprehensive analysis.• Play a key role in leading cross-functional strategic initiatives aligned with organizational goals and OKRs. Show less

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  Betclic group

  May 2024 - Oct 2024

  Document analyst

  ● I validated and authenticated player-related documents to ensure strict compliance with licensing requirements and company policies, safeguarding the integrity of our operations.● I collaborated with players and internal departments to resolve verification issues and ensure compliance with company policies, enhancing the customer experience and maintaining high standards.● I contributed to fraud prevention by identifying, investigating, and escalating potential fraud cases, while assisting with fraud checks to protect the company's security and reputation.● I supported the Customer Service Department by addressing and resolving verification-related tasks, contributing to a seamless customer journey. Show less

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  Alpinestars

  Oct 2024 - now

  Demand planner

  ● Perform demand planning and forecasting processes to ensure optimal inventory levels and efficient supply chain operations.● Analyze sales data and market trends to support strategic decision-making and business growth.● Collaborate with cross-functional teams (Supply Chain, Marketing, Sales) to improve planning accuracy and optimize processes.● Develop reports and dashboards with key business insights, enhancing data-driven decision-making.● Support product lifecycle management, from launch planning to phase-out strategies. Show less