Experience

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  Cineclick

  Jul 2014 - Apr 2018

  Content production focused on culture and entertainment such as movie reviews, releases, interviews, hard news and articles planned according to SEO best practises. Content planning and editorial workflow managment. As social media manager, I would also plan weekly content, live tweeting and do live coverage of events such as CCXP Mostra de SP and press conferences. Production os special content for UOL Cinema, Yahoo and Filmow according to specific demands. Creation of content about cinema and entertainment under the supervision of the editor-in-chief. Updated information about movie and DVD releases on the website.

  • Entertainment Writer

    Apr 2015 - Apr 2018

  • Intern

    Jul 2014 - Apr 2015
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  Colletivo design

  Apr 2018 - Dec 2019

  Social media analyst | creative copywriter

  Experience in developing creative concepts for global and local brands such as Paulaner, Red Stripe, Hendrick's Fun, Amor aos Pedaços and Santa Carolina Winery, working closely with the creative team. Digital Strategy planning, online and offline campaigns and influencer marketing strategy. Content planning and copywriting for all platforms were alo part of my job description.

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  Cnn brasil

  Jan 2020 - Dec 2021

  Social media analyst

  I co-created and executed the channel's social media plan prior to its debut in March 2020 with the support of a multidisciplinary team. In only 6 months, we managed to increase our Instagram and Twitter followers by 300% organically.My daily tasks included adapting and distributing the website's content to different platforms, in addition to creating original and institutional content. I was also responsible for curating video content for Youtube and other digital platforms, as well as scheduling posts. Show less

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  Vmly&r

  Nov 2021 - Feb 2022

  Freelancer creative copywriter

  Clients: Via, Casas Bahia and Ponto.Activities:- Production of always on content for social media- Livestreaming scripts for influencers- Radio spot script

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  Mccann health são paulo

  Mar 2022 - Sept 2022

  Social media coordinator

  I am responsible for coordinating the creative and social media teams, in addition to developing a monthly content strategy for three Bayer Crop Science services as well as the creative briefing and copywriting.

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  Agência ginga

  Sept 2022 - now

  Clientes: Kopenhagen e Animale (anterior).Competências:- Estratégia de conteúdo.-Mapeamento de influenciadores.-Construção de briefings para creators.-Calendário editorial.-Monitoramento de redes sociais.-Agendamento de conteúdo.-Social Listening.-Report quanti e quali.

  • Supervisora de Conteúdo e Influência

    Jan 2025 - now

  • Coordenadora de Comunidade (Community Manager) Pleno

    Sept 2022 - Dec 2024